Manager, Audience Engagement & Brand Activation

Job Classification:

Prudential Financial (NYSE: PRU) an industry leader in financial services for more than 150 years is on a journey to become a higher growth more nimble company - expanding access to investing insurance and retirement security for more people across the globe. We provide a wide array of financial products and services ranging from individual life insurance retirement and annuities to asset management. With over $1.6 trillion assets under management and office presence in 20 countries across 5 continents we help customers world-wide develop strategies for growing and protecting wealth.

Prudentials Marketing Organization is integral to the growth of the company driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world.

The Role:

The Audience Engagement and Brand Activation Manager will help Prudential build stronger more meaningful connections with priority and emerging audiences. Working closely with the Director this person will bring audience understanding into the day-to-day workhelping turn insights about peoples needs experiences and motivations into marketing that feels more relevant and engaging.

This is a hands-on role for someone who is both a strategic thinker and a strong collaborator. The Manager will connect the dots across audience insights brand priorities and business opportunities then help teams put that thinking into action through campaigns content partnerships and test-and-learn initiatives.

Success in this role means making it easier for teams to understand the audiences they serve and apply that understanding in practical ways. The Manager will be a trusted partner and resource not an approval layer helping the work resonate more deeply while advancing Prudentials broader brand and growth priorities.

Responsibilities:

Audience Engagement Support

• Contribute to the development of audience engagement and brand activation strategies for priority and emerging audiences with a focus on Women Hispanic Black and other diverse segments.
• Synthesize audience intelligence market research cultural signals activation learnings and business context to support engagement and activation recommendations.
• Apply identified audience needs mindsets barriers motivations and opportunities to support activation planning briefs messaging recommendations and campaign development.
• Partner with Research & Analytics to gather and apply audience intelligence and findings; support the Director in identifying learning needs and developing audience-specific guidance

Cross-Functional Partnership & Enablement

• Manage the day-to-day alignment of activation plans and deliverables with Director-led audience engagement priorities and relevant growth objectives.
• Contribute audience engagement expertise to marketing initiatives helping teams apply relevant guidance without creating an additional approval layer.

Integrated Activation Planning & Execution Support

• Lead day-to-day execution of campaigns pilots and activations focused on priority audience segments.
• Provide recommendations on when and how to tailor messaging creative channel approach partnerships language and content by audience.
• Partner with creative media social and agency teams to support audience-specific activations that increase relevance trust and engagement.
• Provide cultural and audience input to help reduce risk and improve the effectiveness of marketing programs.
• Help identify opportunities for audience-specific partnerships creators content pilots and other activation models that can generate learning and inform broader brand strategy.

Measurement & Learning

• Partner with Analytics to define audience-level success metrics and learning objectives.
• Evaluate campaign and activation performance through an audience engagement lens including resonance relevance engagement and effectiveness.
• Help identify patterns and learnings that can inform future briefs creative development channel planning and strategic recommendations.
• Coordinate test-and-learn initiatives and document what worked what may scale and what should be refined for future activation
• Manage assigned workstreams for applied learning initiatives including microsites creator partnerships content pilots and audience-specific tests and document implications for future audience engagement and brand activation

Requirements:

• Bachelors degree with 57 years of relevant experience in marketing audience strategy multicultural marketing brand strategy communications advertising research or related fields.
• Experience supporting engagement and activation plans for diverse audience segments including Women Hispanic Black and other diverse audience segments Strong strategic thinking skills and synthesis skills with the ability to apply audience intelligence research data and cultural trends into clear activation implications.
• Experience developing marketing briefs and activation plans and supporting integrated marketing campaigns audience-led activations content programs partnerships or test-and-learn initiatives.
• Ability to partner cross-functionally with Brand Content Comms Business Marketing Research Analytics Media Social Legal/Compliance and agency teams.
• Strong written and verbal communication skills including the ability to develop briefs POVs recommendations presentations and executive-ready materials.
• Strong project management skills with the ability to organize complex work across multiple priorities stakeholders and timelines.
• Ability to influence through relationships clear communication sound judgment and audience expertise.
• Familiarity with financial services insurance retirement asset management or regulated industries is beneficial.
• Strong knowledge of Microsoft Office Suite; must be proficient in PowerPoint and comfortable working with Excel.

Our Culture:

Prudential Financial Inc. is focused on creating a fully inclusive culture where all employees feel comfortable bringing their authentic selves to work. We dont just accept differencewe celebrate it support it and thrive on it. At Prudential employees have a unique opportunity to build their career path by owning their development their career and their future. We encourage employees to hone their skills and explorecontinuedopportunitieswithin Prudential.

• Market competitive base salaries with a yearly bonus potential at every level.
• Medical dental vision life insurance disability insurance Paid Time Off (PTO) and leave of absences such as parental and military leave.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs including up to $1600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work/Life Resources to help support topics such as parenting housing senior care finances pets legal matters education emotional and mental health and career development.
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period).

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance. To find out more about our Total Rewards package visit Work Life Balance Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.

Prudential Financial Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion national origin ancestry sex sexual orientation gender identity national origin genetics disability marital status age veteran status domestic partner status medical condition or any other characteristic protected by law.

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