Lifecycle Marketing Specialist

Freshworks is looking for a Lifecycle Marketing individual contributor to execute nurture campaigns across our Employee Experience (EX) product family Freshservice ESM D42 Firehydrant and Freddy AI. Reporting to the Lifecycle Marketing Manager youll own day-to-day execution of the pods always-on and re-engagement nurture programs keeping 501 segment accounts moving through the funnel between paid and ABM touches. Youll partner closely with Content Strategy Digital Marketing and Product Marketing to keep messaging relevant across each stage of the customer journey.

What youll do at Freshworks:

• Execute nurture campaigns across the EX product familys active programs including always-on demand gen trial journey nurture re-engagement and reincentivization/win-back
• Own and revamp underperforming programs as needed ensuring each has clear KPIs and reporting
• Partner with the Lifecycle Marketing Manager on journey-framework build-out including personalization and dynamic content infrastructure
• Partner with Digital Marketing on the hand-off of syndication leads into nurture and with Sales/SDR teams on MQL scoring thresholds and hand-off rules
• Partner with Content Strategy and Product Marketing to align nurture messaging to each stage of the buyer journey
• Monitor email and database health (deliverability unsubscribes blacklist status) across owned programs
• Report on program performance against KPIs and recommend optimizations based on campaign data

Qualifications :

• 46 years of experience in B2B email/lifecycle marketing ideally at a SaaS company
• Hands-on experience with marketing automation platforms (Marketo preferred) including building nurture logic triggers and segmentation
• Familiarity with CRM systems (Salesforce) and lead scoring/routing processes
• Working knowledge of HTML/CSS as it relates to email production
• An analytical mindset comfortable pulling and interpreting campaign performance data to inform iteration
• Experience partnering cross-functionally with content demand gen and sales teams
• Knowledge of email deliverability and compliance best practices (GDPR CCPA)

Additional Information :

Were committed to building a workplace that reflects the diverse world we serve. At Freshworks youll find inclusive teams flexible thinking and opportunities to grow your career - while making work better for millions. 

If this sounds like a journey you want to be part of wed love to meet you. Lets building something refreshing together. 

The annual base salary range for this position is $123000 - $152000 Base Salary. 

Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Bonus/equity may be available.

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time