Lifecycle Marketing Manager

Lifetime Brands is looking for a Lifecycle Marketing Manager to own lifecycle marketing strategy across our portfolio of direct-to-consumer brands including PlanetBox Swell Year & Day Mikasa Pfaltzgraff Fitz & Floyd Fred & Friends and others. This role sets the roadmap for email SMS loyalty referral and reviews across our DTC brand portfolio owns the underlying platform architecture in Klaviyo and Yotpo and builds the reporting that tells leadership the story of how lifecycle is role will be the strategic and technical anchor our brand teams work through setting priorities building the systems and playbooks and driving alignment across seven brands. The ideal candidate is a strong strategist and hands-on platform owner who is equally comfortable configuring a Klaviyo flow themselves and getting a brand marketer who doesnt report to them to execute against a shared roadmap on youll do:Lifecycle Strategy & Cross-Brand Coordination (35%)Own end-to-end lifecycle marketing strategy across all DTC brands tailoring journeys to each brands customer base tone and product cadenceBuild and maintain a shared lifecycle playbook and testing framework that scales across the portfolio without flattening brand distinctivenessSet priorities and drive execution through each brands digital marketing team who owns day-to-day campaign execution; align teams with competing launch calendars and business priorities. Serve as the go-to resource on lifecycle strategy and platform capability for brand teamsKlaviyo Platform Ownership (25%)Own platform architecture segmentation strategy and automation design in Klaviyo across all brandsBuild and refine automated programs including welcome abandoned cart browse abandonment post-purchase replenishment win-back VIP and sunset flows in partnership with brand marketers on executionSet and govern A/B testing standards and deliverability practices across seven brand sending domainsTroubleshoot and resolve platform-level issues brand marketers cant solve on their ownYotpo: Loyalty Referral & Reviews (20%)Own configuration feature rollouts and ongoing optimization of Yotpo Loyalty Referral and Reviews across the brand portfolioDesign and iterate on loyalty program mechanics and referral incentive structures per brandManage the review generation strategy and integrate review content into lifecycle and onsite experiencesStay current on Yotpos feature roadmap and evaluate new capabilities for adoptionReporting & Executive Communication (20%)Build recurring reporting that clearly tells the story of lifecycle performance across the portfolio: retention repeat purchase rate CLTV and program-level revenue contribution by brand and in aggregateTranslate performance data into a clear narrative and prioritized recommendations for the SVP of DigitalTrack and report on Yotpo program health: loyalty enrollment referral conversion and review volume and sentimentWhat youll need:6 to 9 years of hands-on lifecycle CRM or retention marketing experience ideally with multi-brand or multi-portfolio ownershipDeep hands-on Klaviyo expertise: flows segmentation A/B testing deliverability management at the platform-architecture level not just campaign executionHands-on experience with Yotpo (or a comparable loyalty/referral/reviews platform) including configuration and feature adoptionProven ability to drive execution cross functionally across multiple distributed brand teams with competing prioritiesStrong project management instincts: you keep seven brands worth of moving pieces organized without anything slippingProven ability to build reporting that a senior leader can act on without follow-up questionsExperience in DTC ecommerce or consumer products preferred