Lead Product Marketing Local Performance Measurement

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.

At AT&T we are reimagining the technology that connects people businesses and communities. Join us to help shape differentiated simplified customer experiences across one of the most recognized connectivity portfolios in the market.

Lead high-impact performance tracking campaign analytics and results measurement for AT&Ts consumer portfolio including Wireless Fiber and 5G Home Internet. This role helps translate campaign performance customer behavior market trends and business outcomes into clear insights recommendations and reporting that enable faster decisions across marketing regional strategy product sales and enterprise leadership teams.

Performance Strategy & Measurement Leadership:

• Develop and maintain performance measurement frameworks across Wireless Fiber and 5G Home Internet local campaigns aligning KPIs to business objectives campaign goals customer segments and local market priorities.
• Translate campaign data sales results funnel performance customer behavior and geographic trends into actionable insights that improve marketing effectiveness and business outcomes.
• Partner with regional leadership strategy product sales media finance and analytics teams to define success metrics diagnose performance drivers and inform investment decisions.
• Monitor performance trends across campaigns channels products regions and customer segments to identify opportunities risks and emerging patterns.
• Develop recommendations that improve campaign execution optimize media and marketing investments and accelerate growth across priority markets.
• Build performance views and scenario analyses that help teams respond quickly to market competitive and business changes.

Campaign Analytics & Optimization:

• Evaluate campaign performance across paid owned local regional and enterprise marketing efforts connecting activity to customer response sales outcomes and portfolio growth.
• Analyze campaign effectiveness by audience geography channel message offer and product to identify what is working what is underperforming and where to optimize.
• Support test-and-learn measurement plans that quantify impact isolate performance drivers and inform future campaign design.

Data Analysis & Insight Development:

• Work with large and complex data sets to uncover trends correlations performance gaps and growth opportunities across wireless broadband and converged connectivity.
• Apply strong analytical skills and familiarity with tools such as Python SQL Excel Power BI Tableau or similar platforms to structure analysis and generate repeatable reporting.
• Synthesize data campaign analytics market intelligence and customer insights into clear narratives that explain performance and guide action.

Reporting & Cross-Functional Communication:

• Create concise executive-ready reporting that communicates performance results key drivers risks opportunities and recommended actions across functions and management levels.
• Develop dashboards scorecards readouts and recurring updates that improve visibility accountability and alignment across marketing regional strategy product sales and enterprise leadership teams.

Performance Measurement & Optimization:

• Track KPIs and measure impact across national regional local campaign channel and segment-level performance.
• Identify trends anomalies and performance drivers that inform optimization decisions and improve return on marketing investment.
• Partner with teams to convert insights into measurable actions follow-up tracking and continuous improvement routines.

Analytics Innovation & Automation:

• Identify and apply new analytics approaches automation opportunities reporting tools and data visualization best practices that improve speed consistency and decision quality.

Education:

• Bachelors degree in Marketing Business Analytics Statistics Economics Data Science or a related field. MBA or advanced analytical degree preferred.

Experience:

• 7 years of experience in marketing analytics campaign measurement performance reporting business intelligence or related analytical roles in telecommunications technology consumer services or similarly data-rich environments.
• Demonstrated ability to analyze large data sets identify trends diagnose performance drivers and translate findings into clear recommendations for business and marketing leaders.
• Strong working knowledge of analytics and reporting tools such as Python SQL Excel Power BI Tableau or comparable platforms.
• Strong storyteller who can convert complex data campaign performance and market dynamics into concise executive-ready insights for cross-functional and enterprise audiences.

• Owns performance tracking results measurement and insight development that help teams understand campaign impact and improve business outcomes.
• Manages recurring reporting dashboards scorecards and analytical workstreams across campaign portfolio regional and enterprise priorities.
• Operates as an individual contributor coordinating across teams without direct supervisory responsibility.
• Influences outcomes through analytics trend identification performance storytelling stakeholder alignment and disciplined follow-through.

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Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories AT&T internet (and fiber where available) and AT&T phone

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AT&T and its subsidiaries are committed to equal employment opportunity. All hiring promotion and other employment decisions remain merit-based and free from discrimination on the basis of race color religion religious creed national origin ancestry age sex sexual orientation gender gender identity gender expression physical disability mental disability pregnancy medical condition genetic information marital status citizenship status military status veteran status or any other characteristic protected by federal state or local addition AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.