Lead Analyst-Digital Brand Advocate

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk grab a bite (or a cup of coffee) work out or get a check-up we invest in you so you can find your inspiration.

Your Impact

The Lead Analyst-Digital Brand Advocate will work with strategic suppliers and cross-functional teams to optimize brand focused online customer experiences on . The Lead Analyst will build strong business relationships with suppliers to analyze and improve online sales traffic and conversion through identifying and improving online content browse behavior promotions fulfillment assortment mix inventory and returns. This role will ensure that existing new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. The Lead will also be responsible for understanding customer behavior building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. The Lead Analyst will support omnichannel retail strategies and partner with cross-functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.



What You Will Do

• Analyze key performance indicators to identify opportunities to improve the online experience streamline fulfillment maximize assortment and drive conversion
• Leverage inputs from customer satisfaction score reviews and question and answers to continuously improve the overall customer experience for assigned brand(s)
• Act as the subject matter expert for the supported brand(s) assortment and strategy
• Serve as the primary point of contact for issues pertaining to online SKU presentation and brand performance
• Build and lead presentations with suppliers and merchants to drive strategic plans and analyze execution. Consistently report and communicate to senior leaders both internally and with the supported vendor.
• Provide accurate reporting and insights across the digital channel related to content product information assortment and competitive gaps/opportunities
• Effectively improve conversion and basket by leveraging data to optimize cross-sell up-sell and bundling strategies
• Analyze competitive data to provide SKU and pricing optimization recommendations
• Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)
• Work closely with content management to optimize premium content for assigned brand(s) and prioritize execution to maximize returns
• Create project plans and align with merchandising and supplier to drive execution
• Analyze sales and distribution of direct-to-consumer products to provide insights and recommendations for core and regional merchants
• Act as a subject matter expert for new team members provide troubleshooting opportunities mentoring and take an active role in onboarding and coaching new advocates.

Minimum Qualifications

• Bachelors degree in business marketing finance statistics or related field or equivalent years of experience in lieu of education requirement if applicable
• 6-7 years of experience in ecommerce digital/retail merchandising digital marketing or vendor management
• Experience in optimizing flexible fulfillment models with a multi-channel retailer
• Experience analyzing assortments to determine gaps and optimize mix
• Proven experience leading and/or facilitating complex projects that require multiple stakeholders and drive impacts across the greater organization
• Proven experience with major consumer brands and how to support and differentiate them in the digital space

Preferred Skills/Education

• Masters degree in business marketing finance statistics or related field

Benefits

401k with up to 4.25% match

Discounted Employee Stock Purchase Plan (15% discount of strike price)

Tuition-Free Education

10-week Maternity/Parental Leave

10% Associate Discount

For information about our benefit programs and eligibility please visit Lowes

Lowes Companies Inc. (NYSE: LOW) is a FORTUNE 100 home improvement company with total fiscal year 2025 sales of more than$86 billion. Lowes employs approximately 300000 associates and operates over 1750 home improvement stores 540 branches and 120 distribution centers. Lowes is a core value S&P 500 equity stock and a dividend aristocrat. Based inMooresville N.C. Lowes supports the communities it serves through programs focused on creating safe affordable housing improving community spaces helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information visit.

Lowes is an equal opportunity employer and administers all personnel practices without regard to race color religious creed sex gender age ancestry national origin mental or physical disability or medical condition sexual orientation gender identity or expression marital status military or veteran status genetic information or any other category protected under federal state or local law.