International PR Specialist, MGM Theatrical
Culver, CA - USA
Job Summary
Amazon MGM Studios is seeking an experienced International Theatrical PR Specialist to lead publicity strategy and execution across Latin America Australia/New Zealand and Asia Pacific markets. This role serves as the critical connective tissue between the hub office PR leadership and local market teams ensuring that global campaign vision translates into culturally resonant strategically precise execution in each territory. The ideal candidate brings deep knowledge of international media landscapes strong relationships with press and talent representatives and the ability to navigate the distinct cultural editorial and operational nuances of each market they oversee.
This is a role for someone who thinks strategically and executes flawlessly someone who can develop a festival strategy for a prestige title manage a multi-market press tour across three continents and brief a local PR team on campaign messaging with equal confidence and precision.
Key job responsibilities
Develop and execute international theatrical PR strategies across LatAm ANZ and APAC markets
ensuring campaigns are tailored to local media landscapes cultural nuances and audiences while
maintaining alignment with global campaign vision
Manage and provide strategic oversight of international PR schedules including embargo timelines asset launch cadences review strategies and market-specific rollout plans for each title on the theatrical slate
Adapt global messaging and positioning for local market relevance
Develop market-specific press strategies that leverage each territorys unique media ecosystem including traditional media and social editorial voices
Monitor and analyze evolving media landscapes across all territories identifying emerging outlets
shifting consumption patterns and new platforms that present opportunities for campaign reach
and differentiation
Track campaign performance across territories reporting on coverage quality volume sentiment
and identifying opportunities to optimize strategy in real time
Manage international festival PR strategy for titles premiering at international festivals in concert with territory leads
Identify track and capitalize on cultural tentpoles national holidays and market-specific moments that create organic opportunities for campaign visibility in each territory
Manage end-to-end planning and execution of international press activity (P.A. tours) across LatAm ANZ and APAC markets including schedule development logistics coordination market prioritization and day-of execution oversight
Oversee in-market activations press events and promotional appearances ensuring quality
messaging consistency and brand standards are maintained across all territories
Coordinate with international marketing distribution and events teams to ensure PR activations are integrated with broader market campaigns and theatrical release strategies
Serve as primary liaison with talent representatives (agents managers publicists) regarding international PR strategy communicating market opportunities schedule requirements and priority asks
Develop and present international press tour proposals to executive and talent teams
Create talent and filmmaker briefs on market-specific cultural context key press relationships and strategic priorities ahead of international engagements
Serve as the primary communication bridge between hub office PR leadership and local market PR teams (both internal and agency) ensuring campaign priorities messaging and strategic direction are clear
Translate hub office campaign vision into actionable briefings for local market teams providing context priorities and creative latitude appropriate to each territory
Ensure local market teams have all necessary assets messaging documents talking points and
approvals with sufficient lead time to execute effectively
Facilitate regular communication between hub office and markets through structured check-ins
written updates and responsive day-to-day coordination
Develop and manage international critics strategy for each title identifying priority critics and outlets in each territory timing review access for maximum impact and managing embargo
compliance across markets
Manage asset embargo timelines across territories ensuring trailer launches still drops clip
releases and exclusive content are coordinated globally without market conflicts
Develop PR strategies that encompass both traditional media and digital/social editorial platforms
Stay ahead of evolving digital media landscapes across territories briefing hub office leadership on new platforms shifting audience behaviors and emerging opportunities
Brief agencies thoroughly on each campaigns strategy messaging target audiences and success
metrics providing all context needed for effective local execution and track progress address challenges and ensure deliverables are on schedule
- Bachelors degree in communications public relations or a related field
- 5 years of experience in international PR entertainment publicity or global communications within a studio entertainment company media organization or PR agency with international scope
- Demonstrated experience working across LatAm ANZ and/or APAC markets with proven understanding of local media landscapes press ecosystems and cultural nuances
- Experience managing press tours junkets festival publicity or multi-market campaign execution
- Strong existing relationships with international entertainment press across target territories
- Experience working with talent representatives (agents managers publicists) in an international publicity context
- Proven ability to manage multiple concurrent campaigns across different markets with competing timelines
- Excellent written and verbal communication skills with ability to develop clear compelling briefing documents messaging guides and strategy presentations
- Experience managing agency or vendor relationships with clear objective-setting and performance accountability
- Proficiency with standard business and project management tools (Microsoft Office Google Workspace Asana Airtable or similar)
- Professional proficiency in one or more languages relevant to LatAm or APAC
- Direct experience with international festival PR (e.g. Venice Cannes Toronto Berlin CamerImage etc.)
- Demonstrated understanding of digital and social editorial landscapes in LatAm APAC and ANZ markets
- Experience working within a matrixed global organization coordinating across multiple regions time zones and functional teams simultaneously
- Knowledge of AI tools and media monitoring platforms for tracking international coverage and measuring campaign effectiveness
- Existing relationships with talent management agencies and publicists with international practices
- Comfort working in ambiguous fast-moving environments where priorities shift territories have competing needs and flexibility is essential
- Passion for film pop culture and genuine interest in global cinema culture
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Culver City - 76600.00 - 134000.00 USD annually
Required Experience:
IC
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