Integrated Marketing Manager

Competitive Benefits Fitness Center Reimbursement Product Discounts

*This is a hybrid role based out of/near Fargo ND or Chicago IL.

Who We Are:

Swanson Health Products has been committed to bringing wellness to the world for over 50 years. As a leader in the vitamins supplements and natural wellness industry we focus on delivering science-backed high-quality products that support healthier lives. We are a digitally driven organization investing in innovation customer experience and data-informed growth.

About the Role:

The Integrated Marketing Manager sits at the intersection of brand strategy campaign development and channel execution. This roleis responsible forleading the development of integrated marketing campaign plans that connect brand priorities business goals customer insights and channel strategy into cohesive consumer experiences.

Youllown the end-to-end planning development and coordination of multi-channel campaigns across paid media email/SMS social print ecommerce and promotional calendarsensuring every touchpoint works together strategically and consistently.

Working closely with Merchandising Analytics Brand Creative and Performance teamsyoullhelp shape how Swanson shows up in the market by developing integrated campaign strategies aligning cross-functional teams and translating brand positioning into measurable marketing programs.

This is a high-visibility role ideal for a marketer who is equally comfortable building strategic campaign plans developing creative briefs managing executional details and presenting recommendations to leadership. Great marketingisntjust seen itsfelt.

What Youll Do:

• Lead the development of integrated marketing campaign plans across paid media email SMS social print and sales channels (including DTC marketplaces retailand global) ensuring message consistency and strategic alignment throughout the customer journey.

• Own campaign planning from concept through execution including defining campaignobjectives audience strategy channel roles messaging hierarchy promotional cadence and success metrics.

• Translate brand strategy and business priorities into actionable channel-specific briefs and integrated campaign frameworks in partnership with internal teams and external partners.

• Drive cross-functional alignment across Brand Creative Merchandising Ecommerce Analytics and Performance Marketing teams to ensure campaigns launch cohesively and on time.

• Own the marketing calendar coordinating tentpole moments product launches seasonal campaigns and evergreen programs with a clear promotional hierarchy and integrated channel approach.

• Partnerwith in-house experts creative teams merchandising andchannelleadstodevelopcampaign narratives grounded in product credibility consumer insights and brand differentiation.

• Develop and communicate campaign plans timelines and strategic recommendations to leadership and key stakeholders.

• Monitor campaign performance across channels; synthesize data into actionable insights optimization opportunities and post-campaign learnings.

• Support the development of brand campaign and promotional strategy materials for executive and board-level audiences.

• Champion a proof over promise content philosophy building campaigns around Swansons genuine quality heritage and formulation integrity.

What We Are Looking For:

• 58 years of marketing experience with at least 3 years in an integrated marketing campaign planning or multi-channel strategy role; DTC or ecommerce experience strongly preferred.

• Proven ability to lead and develop complex cross-channel campaign plans from strategy through execution.

• Strong strategic thinking skills with the ability to connect brandobjectives consumer behavior and channel execution into cohesive campaign programs.

• Exceptional written communication skills including experience writing campaign briefs messaging frameworks creative direction and executive summaries.

• Experience collaborating cross-functionally with brand creative merchandising performance analytics and external agency partners in a fast-moving environment.

• Strong organizational and project management capabilities with the ability to manage multiple campaigns and priorities simultaneously.

• Familiarity with marketing platforms and project management tools (JiraWrike or similar).

• A genuine interest in health wellness or consumer packaged goodsand an intuitive understanding of what motivates a health-conscious consumer.

Strongly Preferred:

• Experience with subscription or loyalty marketing programs.

• Background in a PE-backed or high-growth retail/DTC brand.

• Familiarity with Amazon or third-party marketplace marketing as part of an integrated channel mix.

• Experience building annual or quarterly campaign planning frameworks and integrated go-to-market strategies.

Why Join Us:

• A brand repositioning moment that creates real career-defining worknotmaintenancemarketing.

• Collaborative expert-led team including in-house nutritionists pharmacists and scientists who make your campaigns credible by default.

• Competitive compensation comprehensive benefits and a hybrid work environment in Fargo ND.

• A company that has been doing the right thing for consumers for over five decades and is now telling that story louder.

Required Experience:

Manager