Head of SAP Data and AI Product Marketing

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Head of SAP Data and AI Product Marketing

Within SAP the Data and AI Product Marketing team defines how we bring SAP Business Data Cloud and SAP AI Services to market as a critical foundation of the Autonomous Enterprise. We sit at the intersection of product innovation customer value commercial growth and market influence shaping how customers leverage trusted business data and AI agents to transform their enterprises.

We are seeking a visionary and transformational Senior Vice President for SAP Data and AI Product Marketing to define and execute the global AInative marketing strategy for SAP Business Data Cloud and SAP AI services. This leader will shape the portfolio narrative through customer insight competitive intelligence market trends and a deep understanding of the evolving enterprise AI landscape. As AI agents transform every workflow trusted unified and governed data becomes the defining competitive advantage; this role ensures SAPs differentiated Data and AI portfolio is positioned as the foundation for AIready business data and AIdriven processes.

Working across Product & Engineering Global Marketing Customer Success Sales Partner Ecosystem and Corporate Communications this leader aligns market opportunity product strategy commercial priorities and gotomarket execution to accelerate customer adoption and business growth. They inspire lead and continue to build a team of highperforming professionals responsible for delivering audiencecentric datadriven growth strategies and execution at scale.

Success in this role requires the ability to lead through influence in a highly matrixed environment align diverse stakeholders around strategic priorities and position SAP as the market leader in enterprise data AI platforms and AI leading enterprise solutions.

Key responsibilities

Assess and define market opportunity

• Shape how SAP wins in the enterprise Data and AI market by identifying growth opportunities customer needs competitive dynamics technology trends and emerging AI use cases with key personas (Csuite IT data leaders developers and lineofbusiness executives).
• Partner closely with Product & Engineering leadership Sales and Customer Success to align product and AI innovation with market demand and commercial priorities including AI agents embedded in SAP applications and business workflows.
• Define market opportunity total addressable market (TAM) audience segmentation and strategic growth priorities across industries geographies and buying centers.
• Continuously assess customer adoption competitive positioning and ecosystem trends (hyperscalers ISVs AI partners) to inform strategic investments and categorycreation opportunities.

Drive positioning messaging portfolio narrative and portfolio launches

• Own the global value proposition positioning messaging and narrative for the SAP Data and AI portfolio including SAP Business Data Cloud and SAP AI Services.
• Develop differentiated messaging that demonstrates how SAP uniquely combines trusted business data enterprise applications and AI agents to deliver measurable business outcomes.
• Ensure messaging supports the full customer lifecycle from awareness and pipeline generation through adoption expansion and customer success including endtoend execution partnership to land the value proposition with executives practitioners and developers.
• Lead product launches AI innovations strategic announcements and market milestones in partnership with Global Marketing and Communications including AIdriven features agent frameworks and dataplatform enhancements.
• Ensure consistent articulation of customer value across marketing sales analysts partners developers and executive communications. Serve as primary spokesperson for flagship events analyst and customer engagements and industry commitments.
• Partner with Global Marketing to evolve messaging architecture category definition for business data cloud and autonomous enterprise flagship campaigns and strategic AI market moments.

Build market awareness demand and customer engagement

• Partner with Global Marketing to activate integrated campaigns and customer engagement programs aligned with business objectives and gotomarket priorities.
• Architect a global demand generation strategy that integrates field marketing digital ABM partner marketing and ecosystem programs to drive qualified pipeline for Data and AI offerings.
• Partner with Sales Strategy Sales Operations and regional leadership to design quarterly GTM motions pipeline initiatives and AIdriven sales plays leveraging AI insights for account prioritization and opportunity expansion.
• Serve as a senior spokesperson for SAP Data and AI across analyst relations media engagement customer events executive briefings and industry forums.
• Strengthen developer technical practitioner and business decisionmaker engagement through audiencespecific marketing strategies community programs and enablement for AI builders on SAP platforms.
• Establish rigorous performance measurement across funnel stages (awareness engagement pipeline ACV retention) and continuously optimize programs using advanced analytics and AIpowered experimentation.

Influence portfolio and commercial strategy

• Influence portfolio direction through customer insight market intelligence adoption trends competitive analysis and commercial performance.
• Partner with Product & Engineering leadership to align roadmap priorities with customer needs and market opportunities including data platform capabilities AI services agents and integrations with SAP applications and partner ecosystems.
• Shape packaging commercialization pricing ecosystem partnerships and crossportfolio growth strategies to accelerate adoption and expansion of Data and AI offerings.
• Ensure product marketing insights and AI market signals directly influence investment decisions and longterm portfolio strategy.

Shape market leadership and analyst engagement

• Own analyst relations strategy with the AR global team (Gartner Forrester IDC and others) aligning roadmap and narrative to leadership in key waves and quadrants across data platforms AI services and enterprise applications.
• Anticipate and respond to industry trends across AI data governance privacy AI safety and ethics data modernization and cloud transformation to maintain thought leadership.
• Guide creation of thought leadership content (reports blogs webinars executive roundtables) that reinforces SAPs Data and AI portfolio as the trusted data foundation for AIready autonomous enterprises.

Build and lead a highperforming product marketing organization

• Lead and develop a global highperforming team of product marketers responsible for bringing to market SAPs Data and AI portfolio.
• Champion a datadriven AIaugmented marketing culture leveraging AI experimentation and analytics to drive continuous performance improvement in messaging campaigns content and GTM motions.
• Foster a customerfirst audiencecentric culture grounded in market insight innovation and measurable business impact.
• Build strong partnerships across Product Engineering Global Marketing Sales Customer Success Developer Relations and Partner Ecosystem organizations.
• Serve as a trusted advisor to executive leadership influencing strategic priorities organizational investments and business decisions related to data and AI.
• Develop future marketing leaders while building organizational capabilities that support SAPs longterm AI growth ambitions and transformation agenda.

Qualifications

• 15 years of progressive B2B enterprise marketing leadership experience including significant time in data platforms analytics integration enterprise applications and AI platform categories.
• Proven executive leadership and success leading global marketing organizations and building integrated demand engines that deliver measurable pipeline ACV and revenue growth at scale.
• Deep understanding of AIfirst and modern data architectures AI readiness requirements and enterprise data governance. Demonstrated ability to craft and evangelize complex technical narratives in accessible businessoutcome language for Csuite and board audiences.
• Demonstrated success defining and executing global marketing strategies for complex technology portfolios undergoing rapid innovation (cloud data platforms and now gen AI).
• Strong executive presence with a track record of influencing crossfunctional leadership and operating in highly matrixed global organizations; driving alignment across Product Engineering Sales Customer Success and Marketing. Exceptional communication storytelling and stakeholder management skills.
• Deep expertise in positioning messaging portfolio strategy integrated gotomarket execution and audiencecentric marketing; aligning product and marketing strategy with GTM.
• Strong understanding of enterprise AI cloud platforms data management analytics developer ecosystems AI agents and enterprise buying centers. Passion for enabling enterprises to build trusted AIready data foundations and use data to fuel customercentric growth.
• Experience engaging with analysts media customers partners developers and Clevel executives.
• Proven ability to build inspire and develop highperforming global teams through transformation and rapid market evolution.

Preferred experience

• Experience marketing enterprise AI platforms cloud data platforms analytics solutions or business technology platforms at significant scale.

• Strong understanding of generative AI RAGbased architectures AI agents multimodal AI data management machine learning and enterprise application ecosystems with the ability to translate these into differentiated value propositions and GTM plays.
• Experience developing both technical and business buyer marketing strategies including developers IT leaders data professionals and business executives.
• Familiarity with partnerled ecosystemdriven and cloud marketplace and coinnovation growth strategies.
• Experience leading product marketing for rapidly evolving technology categories with significant innovation velocity.
• Track record of public speaking at major industry conferences and strong relationships with key customers and partners in the data and AI space.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in end-to-end business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purpose-driven and future-focused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it deserves. At SAP you can bring out your best.

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Requisition ID: 459137 Work Area: Marketing Expected Travel: 0 - 40% Career Status: Executive Employment Type: Regular Full Time Additional Locations: Virtual - USA#LI-Hybrid