Head of Mens Brand & Communications
Los Angeles, CA - USA
Department:
Job Summary
Buck Mason is hiring a Head of Mens Brand & Communications to drive communications and new media for our mens business. Reporting to VP of Digital and partnering directly with our founders youll own the narrative and relationships that reinforce product stories and brand first principles and youll maintain the industry relationships that create opportunities for brand exposure. This is a hands-on in-house opportunity to build and run your own new media team.
- Own storytelling for key product launches inclusive of product narrative key partnerships to amplify launches and press strategies with particular focus on our most distinctive products as well as the craft and provenance behind them.
- Develop and execute the communications and PR strategy for the mens business in partnership with the founders and senior leadership.
- Create maintain and expand relationships with press writers editors stylists podcasters and industry leaders to create opportunities for brand exposure.
- Manage media relations press materials and press events
- Build and maintain talent pipelines with stylists costume designers and VIP and celebrity networks to drive organic brand placements.
- Serve as a spokesperson and face of the brand for press opportunities alongside the founders.
- Develop a consistent brand voice across channels of communication in collaboration with marketing social and creative teams.
- Monitor the media and cultural landscape publications newsletters Substacks podcasts and emerging platforms and identify opportunities as they develop.
- 8 years of fashion communications or PR experience agency in-house or running your own independent practice; menswear fluency strongly preferred.
- Established relationships with editors writers stylists and industry leaders and demonstrated success building new press and talent relationships.
- A proven ability to develop meaningful relationships that result in authentic coverage and organic placements.
- Deep knowledge of the menswear segment brands press VIPs and the evolving media landscape.
- An exceptional writer and communicator; comfortable being a face of the brand and hosting at the highest level.
- Strong judgment discretion and taste; thrives working founder-adjacent in a fast-moving entrepreneurial environment.
- Based in Los Angeles with regular travel to New York.
- Competitive pay
- Health dental & vision Insurance
- Fitness & wellness benefits
- 401k retirement savings plan with Company matching
- Clothing allowances
Required Experience:
Director
About Company
Buck Mason makes updated, modern American classics with a commitment to timelessness, quality, and our California roots.