Head of Growth

Head of Growth

Reports to CEO Seattle (This is a hybrid role requiring 3 days working out of our Seattle WA headquarters.)

About Crowd Cow

Crowd Cow sources premium meat and seafood directly from farms and fishermen and ships it to subscribers who care where their food comes from. Our thesis is simple: quality and provenance should win and weve built a real profitable business around it. Were a small disciplined team and were adding the growth DNA to supercharge acquisition.

Why this role exists

Your mission is to find where our people are hanging outboth online and out in the real worldand build real viral momentum. Theres an entire world of meat enthusiasts who are tailor-made for our value proposition who have never heard of Crowd Cow simply because theyre gathering in spaces and communities we havent shown up to yet. Were hiring you to hunt down these spaceswhether thats a niche digital forum or an offline communityand prove we can win these customers. We have the thesis. Youre here to prove it works.

Who you are

• Mission fuels you. Youre mission-driven not a growth mercenary.
• You find audiences other people miss. You have strong instincts and a proven track record for locating where customers actually gather and earning their trust.
• You thrive on building customer momentum and product buzz.
• You hunt and farm new channels beyond traditional PPC. You stand up non-traditional channels and turn what works into a repeatable playbook.
• You think product-led. You sit at the Product and Growth overlap and you shape how the value prop shows up in the product and UX.

What Youll Own

You own new customer acquisition and you start with organic the best growth signal comes from earned channels before paid ones. You build there first prove the thesis and scale into paid.

• Organic and community growth referral community influencer partnerships field and whatever else you invent. The core of the job.
• New-channel experimentation launch tests in days not months; kill what doesnt work; turn what does into a repeatable playbook.
• Paid media scaled once organic validates (Google Meta Amazon Marketplace) with CAC and payback discipline.
• Acquisition economics CAC payback period LTV.

Youll partner closely with our Content Marketing Manager (storytelling lifecycle) and Marketing Manager (email/SMS merchandising product and segment depth) inside an AI-native culture where the team builds with AI daily.

What success looks like

Crowd Cow becomes known nationally as a destination for craft meat enthusiasts.

What Youll Get

• Competitive base salary meaningful equity and full medical / dental / vision benefits.
• 5 weeks of paid time off annually (vacation sick holiday flex).
• A direct line to the CEO and the mandate to build your own playbook.
• A collaborative passionate team that values taste thoughtfulness and testing.
• A profitable business with fiercely loyal customers a proven track record for operational excellence and a fabulous product

How to Apply

Send your resume and a brief note on why our mission resonates and your vision for leading our growth.