GTM Systems Manager

Job Title: GTM Systems Manager

Location:Atlanta GA

Job type: Full Time Exempt

Impiricus is the first and only AI-powered HCP Engagement 2025 Deloitte named Impiricus the #1 fastest growing company in North America for their prestigious Fast 500 list. Founded by a practicing physician and a senior pharmaceutical executive Impiricus was created to transform how life sciences companies support physicians. We ethically connect HCPs to pharma resources reduce go-to-market costs and accelerate patient access to the treatments they need.

With our unique access to the largest opted-in network of HCPs their insights and clinical expertise we are the leading provider of AI technology and real-time channels that life science companies need to deliver clear reliable and evidence-based resources directly into the hands of HCPs. Guided by a council of 2000 trusted HCP advisors we ensure every interaction is clinically meaningful ethically grounded and leads to better patient care.

Were looking for a GTM Systems Manager to own and optimize the systems data and automations that power our go-to-market operations at Impiricus. Youll serve as the go-to expert for our GTM tech stack with HubSpot at its core driving system integrations workflow automation data enrichment and process improvements across Sales Marketing and Customer Success. This is a hybrid role based in Atlanta (2-3 days per week in office: Tuesday Wednesday Thursday).

• Own and optimize the GTM systems that create enrich route and activate data in HubSpot including Attention DealHub Juro Clay Asana Slack and future GTM platforms.
• Own day-to-day administration and long-term strategy for Impiricuss GTM systems keeping tools well-governed well-documented and aligned to business needs.
• Administer and optimize HubSpot including properties objects (including custom objects) workflows lifecycle stages deal pipelines permissions and reporting inputs in partnership with Sales Operations and Marketing.
• Own deduplication and data hygiene processes including matching logic normalization rules merge rules duplicate prevention association integrity and recurring data audits.
• Own GTM alerting and workflow automation across HubSpot Slack Asana Clay and connected applications replacing manual work with automation while maintaining clear governance ownership and data quality controls.
• Manage the data enrichment strategy in Clay including account contact and brand enrichment firmographic and HCP-relevant data buying committee data signal-based triggers and segmentation inputs. Own enrichment logic credit usage field mapping sync behavior and data quality monitoring.
• Own the quote-to-close workflow across HubSpot DealHub and Juro including quote templates approval flows pricing guardrails contract generation e-signature and handoffs to downstream billing and finance systems.
• Administer Attention including call recording and CRM sync scorecards trackers and AI-generated summaries and fields. Make sure conversation data flows accurately into HubSpot and gets used by Sales Marketing and Customer Success.
• Build and manage Asana workflows for GTM intake requests and project tracking such as system change requests deal desk requests and launch checklists.
• Translate business needs into clear systems requirements including process maps field mapping documentation routing and enrichment logic acceptance criteria test plans and rollout plans.
• Monitor integrations and data flows across the GTM stack including sync errors API and authentication issues field mapping problems failed automations and data quality exceptions. Triage and resolve them quickly.
• Evaluate and pilot AI-enabled workflows and agents that improve GTM efficiency and recommend practical ways to improve the systems ecosystem.

• Located in ATL (2-3 days per week in office: Tuesday Wednesday Thursday).
• 3 years in GTM Systems Revenue Systems Sales Operations Business Systems Marketing Operations or a similar systems-focused role.
• Hands-on HubSpot administration experience. You understand objects properties associations workflows permissions reporting and how connected systems read from and write to HubSpot.
• Experience administering or working deeply with GTM tools such as Clay DealHub or another CPQ/CLM platform Juro or another contract management tool Attention Gong or similar conversation intelligence tools Asana Zapier Workato Outreach or Salesloft.
• Strong understanding of GTM data architecture including leads contacts companies deals routing fields source and attribution fields enrichment fields ownership fields and lifecycle or funnel stages.
• Experience with data enrichment including enrichment logic matching rules field precedence overwrite rules and data quality controls.
• Experience with deduplication and data hygiene including duplicate prevention matching logic normalization merge rules and ongoing audits.
• Strong documentation habits. You create process maps field mapping documents decision logs and troubleshooting guides that other teams can actually use.
• Strong stakeholder communication skills including the ability to explain trade-offs risks system limitations and recommended approaches to both executives and frontline reps.

Nice-to-have

• HubSpot certifications (Sales Hub Operations Hub or Marketing Hub)
• Experience in pharma life sciences healthcare or another regulated industry
• Experience building AI agents or LLM-based automations for sales or ops workflows
• Experience with finance or billing system integrations (for example NetSuite)

The base salary range for this role is$85000- $100000

Where you land within the range will reflect your skills experience and location while keeping team parity in mind and leaving room for future growth.

Important Notice

To protect candidates please note that all communication from our team will come directly from an @ email address. We do not engage third party recruiters to schedule interviews for this role. If you receive outreach from anyone outside of our domain claiming to represent Impiricus please disregard and let us know by forwarding the message

Benefits:

Impiricus focuses on taking care of our teammates professional and personal growth and well-being.

Healthcare: Medical dental and vision coverage for you and your dependents on-demand healthcare concierge
HSA FSA & DCFSA: Pre-tax savings options for healthcare and dependent care with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
Coverage & Protection: 100% paid short- and long-term disability plus life and AD&D insurance
Flexible Time Off: Take the time you need with a flexible vacation policy recharge your batteries your way
Parental Leave: Paid parental leave to spend time with your newborn adopted or foster child (available after 6 months)
Your Work Your Way: If youre close to an office we encourage spending some time in-person to collaborate and connect. If not remote is always an option.
401(k): Save for your future with tax advantages (and company match!)

Impiricus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.