Growth Marketing Manager

Counsels mission is to multiply the worlds healthcare capacity. We believe in a future in which every person has a personalized AI-enabled doctor always in their pocket. To accomplish this were building the first fully-vertical AI-native medical group from the ground up. Weve redesigned the entire clinical stack with custom AI tools that make our in-house physicians 10x faster and smarter. learn more on our blog

Since our founding in 2023 we have formed partnerships with leading healthcare organizations and are on track to serve hundreds of thousands of patients on our platform within the next year. We have raised over $35M from a16z Google Ventures Pear VC and other top-tier VC firms.

Our team combines deep expertise in medicine (Harvard Mt. Sinai Mass General UCSF) and technology (MIT Google DeepMind NVIDIA Stripe Meta) and were looking for exceptional people to join us as we scale.

Join us as we build the future of AI in healthcare!

Were hiring a Growth Marketing Manager or Senior Manager to join the consumer marketing team reporting directly to the VP of Consumer Marketing. This is an early and foundational hire and will be focused on building systems and processes to scale marketing learnings across a rapidly growing organization.

Youll own real marketing programs across paid owned and lifecycle channels. Youll write copy run campaigns build reporting and be accountable for results. To start this is a generalist role and youll be asked to support ongoing programs across the full marketing stack including content paid media lifecycle operations and analytics. Over time as the team and company scale there will be real opportunities to specialize but today were looking for someone comfortable operating as a generalist.

What makes this role distinct is how we think about leverage. AI tools have fundamentally changed what a single skilled operator can own. Were looking for someone who has already internalized that shift: who doesnt just run workflows but designs them. Who reaches for automation before headcount. Who can look at a repeatable task and build a system around it so their time stays on the work that actually requires judgment.

Were still building the core functions we need to scale operations and results will drive focus but below are a few areas where you could find yourself driving outcomes within the business.

Content & Creative

• Content production across owned channels: blog social email and beyond

• Building repeatable content workflows briefing creation review publishing that scale without ballooning headcount

Paid Media

• Lead execution and optimization across paid social and paid search

• Build campaign infrastructure testing frameworks and reporting that can be operated efficiently at volume

Lifecycle Marketing

• Build and manage email and push programs: segmentation sequencing copy QA and performance optimization

• Help to develop the lifecycle infrastructure from the ground up

Reporting & Analytics

• Support performance reporting across D2C channels

• Translate data into clear recommendations and act on them without waiting to be asked

• 58 years of experience in consumer marketing with meaningful time spent across more than one channel

• Strong instincts across the paid and owned media stack; deep expertise in at least one area

• Experience building workstreams or programs from scratch not just inheriting and maintaining them

• A track record of using AI tools to genuinely automate workflows and scale individual output not just as utilities but as a real part of how you work

• High agency: you identify what needs to exist build it and operate it without a team underneath you to delegate to

• Experience building AI-powered workflows automations or internal tooling

• Prior experience at a consumer health wellness or subscription brand

• Hands-on experience with paid social or paid search at meaningful scale (Meta Ads Google Ads)

• Familiarity with lifecycle and email platforms ( Klaviyo or similar)

• A direct reporting line to the VP of Consumer Marketing and real influence over how the D2C function gets built

• Broad exposure across the consumer marketing stack with room to specialize as the team grows

• Genuine growth opportunity as Counsel scales so does this role

• Offices in NYC and Boston; in-person not required but NYC proximity is preferred

Remote Boston (Back Bay); New York Office (Flatiron)

• Impact: Be at the forefront and contribute to groundbreaking AI-driven healthcare experiences directly interface with execs at the worlds leading tech & healthcare orgs

• Growth: Significant opportunities for broad ownership and professional development within our rapidly scaling startup

• Compensation: Competitive salary equity

• Benefits: Comprehensive healthcare vision dental 401K Unlimited PTO Parental Leave

• Patients come first.
  We are clinicians 1st technologists 2nd. We act with patient trust/safety at the center of every decision.

• Innovate with optimism.
  We are optimistic as we build the future of care delivery from first principles. Challenge the status quo when needed no sacred cows.

• Right answer wins.
  Debate openly and pick the strongest path. We optimize for the company not functions. We win and lose as a team.

• Simplicity over complexity.
  We choose clear elegant solutions and avoid adding complexity that does not serve patients or the team.

• Do fewer things well.
  We focus and hold ourselves to the highest bar and pursue excellence in those areas.

#LI-PINJOB

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Required Experience:

Manager