Growth Marketing Director
New York City, NY - USA
Department:
Job Summary
Arch is a Series B financial technology company that automates the management of private investments improving access understanding and the human experience of investing across asset classes.
Private investments such as venture capital hedge funds and private equity make up roughly 25% of the investment universe. Traditionally investors advisors banks families and managers track hundreds of investments in complicated spreadsheets file folders and busy inboxes. Not only is this tedious and time-consuming but it is rife with opportunity for manual data entry errors inconsistent reporting and lost information. Enter Arch.
Arch delivers standardized data documents and insights in a single platform avoiding the need to chase information across dozens or hundreds of portals. Our purpose is to save investors time while empowering them to make more informed investment decisions leading to better financial outcomes.
We are a fast-growing dynamic team of 200 serving over 400 clients including several of Americas largest banks families and financial institutions. Weve over doubled the size of the company every year since inception and we are looking to hire in all departments as we scale.
Arch is seeking a Director of Growth Marketing to build and scale our growth marketing engine during a period of rapid growth. Reporting directly to the Head of Marketing you will own the strategy execution and optimization of Archs demand generation programs across segments personas and channels.
This is a highly impactful role at the intersection of marketing strategy revenue growth and customer engagement. You will build the programs processes and measurement frameworks that drive acquisition expansion and retention across Archs customer lifecycle from generating awareness and demand to nurturing prospects accelerating pipeline and supporting customer growth.
You will partner closely with Product Marketing Sales Customer Experience Customer Success Partnerships and Marketing Operations to develop coordinated go-to-market programs that reach the right audiences activate the right channels and deliver measurable business outcomes.
The ideal candidate is a hands-on builder who has experience creating demand engines from the ground up. You are equally comfortable developing growth strategy launching campaigns analyzing performance and building scalable systems that connect marketing activity to revenue impact.
Own and execute Archs demand orchestration strategy across customer segments personas channels and lifecycle stages
Build and scale structured acquisition expansion and retention programs that drive pipeline growth and customer engagement
Develop multi-channel growth programs across inbound outbound lifecycle partner and referral channels
Partner with Product Marketing to align demand programs with product positioning launches and key market moments
Build lifecycle marketing programs including nurture tracks segmentation strategies and customer journeys that support acquisition retention and expansion
Partner with Sales to align marketing campaigns with outbound motions develop territory-level micro campaigns and create coordinated go-to-market strategies for high-priority accounts
Work closely with the Partnerships team to activate Archs partner network as a scalable demand generation channel
Develop referral and network-based growth programs that leverage Archs existing customer and partner ecosystem
Partner with Marketing Operations to build and optimize the marketing technology stack attribution model and reporting infrastructure that connects programs to revenue outcomes
Build scalable playbooks processes and operating rhythms that enable Archs growth marketing function to scale
8 years of experience in growth marketing demand generation lifecycle marketing or a related GTM marketing function
Deep experience building and scaling B2B demand generation programs ideally within SaaS fintech financial services or wealth technology
A track record of owning growth marketing strategy and execution across multiple channels segments and customer lifecycle stages
Experience building 01 marketing programs processes and infrastructure in a fast-growing company environment
Demonstrated ability to connect marketing programs to measurable business outcomes including pipeline creation revenue impact and customer expansion
Strong analytical skills and experience building attribution models dashboards and reporting frameworks to measure marketing effectiveness
Experience partnering closely with Sales teams to drive pipeline generation and create aligned go-to-market motions
Strong cross-functional collaboration skills with experience partnering with Product Marketing Revenue Operations Partnerships Customer Success and executive stakeholders
A highly organized detail-oriented approach with strong ownership and follow-through
Comfort operating in ambiguity and building scalable systems where processes do not yet exist
Experience working with marketing technology platforms such as HubSpot Salesforce and marketing automation tools
Experience in fintech wealthtech financial services or alternative investments
Experience building growth programs for enterprise or high-value B2B customers
Experience activating referral partner or community-driven growth channels
Experience scaling marketing programs through a period of rapid company growth
Most of our full-time roles are based onsite at our New York City office where our team thrives on in-person collaboration and dynamic teamwork. Being onsite daily enables us to build strong connections move quickly and deliver exceptional service to our clients.
For select roles we are also open to candidates based in Boston. If a role is open to Boston it will be listed explicitly in the job location.
We encourage applicants who are located in or open to relocating to the listed location to apply and join us in this hands-on collaborative environment
Some perks of working for Arch include:
Strong Team - Youll be backed by a strong team that consistently exceeds client expectations and ships new products quickly.
Your work is high impact - Being part of a small team means you have real responsibility and impact from day one. Youll be involved in discussions that drive the growth and direction of our platform from the very beginning.
Product Market Fit - We have strong product market fit exceptionally low churn and have grown mostly organically through word of mouth.
Team community and camaraderie - We have enormous trust in each other and always do what we can do to support one another. Were always ready to step in to help.
Great office: Our new home at 199 Water Street gives us a beautiful energizing space to come together as a team collaborate more easily and keep building the next chapter of Arch.
Lunch is on Us - Well keep the team fueled with lunch in the office whether youre catching up with teammates talking through an idea or just taking a well-earned break.
Required Experience:
Director