Lead AI Search Strategist, Growth Marketing
Job Location:
San Francisco, CA - USA
Yearly Salary:
Posted on:
Vacancies:
Job Summary
AI-powered search (such as ChatGPT Gemini and Perplexity) are reshaping how people discover evaluate and understand brands. Unlike traditional search channels these platforms generate synthesized responses introducing new challenges around brand visibility accuracy sentiment and trust.
Within the Growth Marketing & Insights organization our team strives to develop deep Category & Customer Insights as well as measure Marketing Efficiency operating at the intersection of analytics experimentation and strategy. We thrive in ambiguity move quickly through learning loops and build repeatable AI-first measurement frameworks that inform growth decisions. We partner closely with Product GTM Finance and Engineering to bring clarity to emerging problem spaces.
About the Role
Were looking for a Lead Growth Marketing Data Scientist to define and measure success across emerging AI surfaces. This is a highly strategic individual contributor role responsible for inventing the analytics metrics and insights that guide growth optimization in a fast-evolving environment. You will work closely with executives and cross-functional partners in a complex multi-layered organization. You will move teams from intuition to evidence and help compose the organizations overall AI Search approach.
What Youll Do
- Define and evolve measurement metrics & frameworks for brand presence performance in AI-powered search and answer engines.
- Compose exploratory analyses and experiments to drive actions translating insights into repeatable playbooks through ongoing iterations & feedback.
- Develop proxies and heuristics to connect brand visibility and sentiment to business outcomes (e.g. MAU LTV GNARR) where direct attribution is not possible
- Build scalable scorecards dashboards or other creative ways of visualization that enable self-serve access to performance
- Set quarterly targets monitor weekly performance and deliver actionable insights to senior marketing leaders.
- Translate complex findings into clear narratives that influence strategic decisions and the company-wide AI Search strategy and roadmap.
- Partner deeply with PMM GTM SEO/GEO Social PR and Media teams to align on success metrics priorities and tradeoffs.
- 6 - 10 years of experience in growth data science analytics or applied experimentation
- Passionate about AI consumer trends brand outcomes and marketing-led growth
- Strong analytical and statistical reasoning with comfort working from imperfect or incomplete data
- Experience crafting experiments or measurement frameworks without a clear ground truth
- Strategic attitude with the ability to synthesize insights into action
- Proven ability to operate in highly ambiguous zero-to-one problem spaces as a self-starter
- Strong communication and storytelling skills influencing across a large matrixed organization
- Experience with Search SEO recommender systems or AI/ML-powered products
- Background in NLP sentiment analysis or brand measurement
- Experience defining analytics strategy for emerging or first-of-its-kind initiatives
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.
Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Lets Adobe together
At Adobe we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life including our values and culture focus on people purpose and community Adobe for All comprehensive benefits programs the stories we tell the customers we serve and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other protected characteristic. Learn more.
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AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work your application may not move forward in the process.
At Adobe we empower employees to innovate with AI and we look for candidates eager to do the same. As part of the hiring experience we provide clear guidance on where AI is encouraged during the process and where its restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this positionis $$236400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge skillsand experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.In California the pay range for this position is $163200 - $236400
At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
