Global Head of Social Media Marketing

Working at Atlassian

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Atlassian is looking for a Global Head of Social Media Marketing to define and scale the strategic direction of our social media presence across a multi-brand portfolio. This is a senior leadership role for someone who has experience building high-performing social teams and is ready to set the vision for how a leading enterprise technology company shows up online.

You will be accountable for organic social strategy across corporate and our product portfolio while working closely with cross-functional partners to influence and advise on brand social programs social crisis management and influencer partnerships driving measurable outcomes across brand awareness reputation engagement and audience growth. You will lead a team of social specialists coaching team members and setting a high bar for strategic thinking creative excellence and operational rigor.

Reporting into the Head of Communications you will partner closely with senior stakeholders across Brand Product Marketing Creative Performance Marketing Talent Brand Community and Communications.

• Set and own the long-term vision strategy and roadmap for Atlassians global social presence across brands audiences and platforms.

• Define the role social plays in advancing company priorities connecting platform strategy to brand awareness reputation thought leadership product storytelling and audience growth.

• Identify whitespace opportunities across platforms cultural moments creator ecosystems and emerging formats to strengthen Atlassians relevance and differentiation.

• Translate our goals into a clear social strategy prioritization framework and operating model that scales.

• Serve as the senior strategic advisor on social trends platform shifts and audience behavior to communications and marketing leadership.

• Lead and develop a high-performing distributed social team.

• Set direction develop talent raise performance and create a healthy accountable team culture.

• Establish quality standards for editorial planning content development engagement governance and performance measurement.

• Build an inclusive ambitious and data-informed team that balances creativity with disciplined execution.

• Partner closely with Brand Product Marketing Communications Creative Talent Brand Community and regional stakeholders to align social strategy with major campaigns and business priorities.

• Represent the social function in senior leadership discussions clearly articulating tradeoffs prioritizations opportunities and recommendations.

• Serve as a strategic advisor to the Communications team on executive social presence and positioning.

• Shape integrated go-to-market and communications plans by bringing forward audience insights cultural intelligence and channel expertise.

• Own the social strategy for brand reputation and issues management in partnership with communications and other key stakeholders.

• Lead the social response framework for sensitive moments crises and fast-moving external events ensuring strong judgment and clear escalation paths.

• Develop governance principles and decision-making processes that enable both speed and consistency across social channels.

• Establish KPIs and measurement frameworks that connect social performance to meaningful business outcomes not just channel-level engagement.

• Use analytics social listening and competitive intelligence to refine strategy improve storytelling and guide investment decisions.

• Oversee agency relationships including scope quality performance and budget accountability.

• Drive operational excellence across planning publishing workflows tools approvals governance and cross-brand coordination.

• 15 years of experience in social media with substantial leadership experience in global B2B organisations.

• Proven success leading and scaling high-performing social teams.

• Deep expertise in organic social strategy for complex brands ideally in enterprise technology SaaS or other high-growth matrixed organizations.

• Experience with executive social programs and thought leadership strategy for senior leaders.

• Strong track record of influencing senior stakeholders and presenting recommendations clearly and credibly to executive audiences.

• Familiarity with the AI landscape in Silicon Valley including the ability to navigate and cut through fast-moving conversations around emerging technologies market shifts and cultural signals.

• Demonstrated ability to connect social strategy to broader business outcomes including brand perception executive visibility and campaign impact.

• Excellent editorial instincts and a strong point of view on what effective differentiated brand storytelling looks like in social environments.

• Strong analytical capabilities and comfort using data experimentation and insight to shape strategy and improve performance.

• Operational strength sound judgment and the ability to move between long-term strategy and day-to-day decision-making.

• A collaborative low-ego leadership style with high emotional intelligence and a bias toward action.

• Experience across both brand and product social with an understanding of how those disciplines work together.

• Familiarity with creator influencer and advocacy ecosystems relevant to enterprise audiences.

• Experience working with global audiences across multiple brands or business lines.

• Knowledge of Atlassians products customers and developer or IT audiences.

At Atlassian we strive to design equitable explainable and competitive compensation programs. We follow consistent hiring practices and account for each candidates skills knowledge and experience when setting base pay within the range.

Please visit for more information on which locations are included in each of our geographic pay zones. However please confirm the zone for your specific location with your recruiter.

This role may also be eligible for benefits bonuses commissions and equity.

In The United States we have three geographic pay zones. For this role our current base pay ranges for new hires in each zone are:

Zone A: $191700 - $250275

Zone B: $172530 - $225248

Zone C: $159111 - $207728

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you your family and to help you engage with your local community. Our offerings include health and wellbeing resources paid volunteer days and so much more. To learn more visit Atlassian

At Atlassian were motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyones perspectives and experience we never discriminate based on race religion national origin gender identity or expression sexual orientation age or marital veteran or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process visit line with local law identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.