Global Franchise Marketing Specialist
Job Location:
St. Louis, MO - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Join Enterprise Mobilitys Global Marketing team and help drive the growth of a world-class mobility brand across international markets. As a Franchise Marketing Specialist youll play a key role in bringing marketing strategies to life partnering with franchisees around the globe to deliver impactful campaigns strengthen brand presence and support business growth. This is an exciting opportunity for a marketing professional who enjoys managing diverse projects collaborating across teams and cultures and making a measurable impact on a global scale.
In this role you will develop and execute marketing initiatives that support the Global Franchising line of business ensure consistent application of brand standards and drive market share growth across the franchise network. Working closely with internal marketing teams external agencies and franchise partners youll support campaign localization creative asset management digital platform accuracy and franchisee activation efforts. Additionally youll translate global marketing priorities into practical tools resources reporting and project support that help franchise partners succeed in markets around the world.
Enterprise offers an excellent benefits package with market-competitive pay comprehensive healthcare packages 401k matching & profit sharing schedule flexibility paid time off and organizational growth potential.
Compensation decisions will be made based on factors that include but are not limited to experience education location and skill level
Enterprise Mobilityis a leading provider of mobility solutions owning andoperatingtheEnterprise Rent-A-CarNational Car RentalandAlamo Rent A Carbrands through its integrated global network ofindependent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rentalcarsharing truck rental fleet management retail car sales as well as travel management and other transportation services to make travel easier and more convenient for customers.
Privately held by the Taylor family of St. Louis Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.4 million vehicles and accounted for nearly $39 billion in revenue through a network of more than 9500 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.
We are hiring now for immediate openings. Responsibilities include:
- Develop and execute Global Franchise marketing projects including creating presenting and implementing marketing elements that support franchise operations across international markets
- Coordinate localization and execution of global marketing campaigns across the franchise network while maintaining brand alignment and adapting materials for cultural nuances language priorities and market needs
- Manage international creative assets within the Digital Asset Manager database including asset organization user access training and ongoing support
- Coordinate with agency partners to translate global campaign materials into scalable toolkits for franchisee activation including digital out-of-home television social and B2B assets
- Serve as a point of contact for franchisees and local agency creative assets to support global brand consistency compliance with brand guidelines and effective market activation
- Conduct marketing trainings for franchisees and local agency partners on brand standards creative asset usage campaign materials and available marketing resources
- Collaborate with internal teams and franchise partners to ensure accurate and consistent rental location data across global digital platforms
- Support priority international marketing projects including consumer insights market research and other inputs used to inform marketing planning and business decisions
- Create and present project updates for franchise operators and business leadership teams in person or virtually including presentations delivered independently in English or the appropriate regional language
- Develop and distribute monthly marketing results highlighting key milestones campaign activity performance updates and franchise network progress
In addition to these job functions candidates will also need to display proficiency in the following Competencies:
- Ethics and Values
- Analyzing
- Communication
- Customer Service
- Detail-Oriented
- Flexibility
- Results-Oriented
Equal Opportunity Employer/Disability/Veterans
Minimum:
- Bachelors Degree in marketing advertising communicationsor similar
- 3 years of relevant marketing or advertising experience
- Business fluency in Spanish- writtenand verbal
- Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
Preferred:
- Creative development and/or copy writing experience
Required Experience:
IC
About Company
What’s a career at Enterprise Mobility all about? It’s a simple idea that leads to amazing careers for those who choose Enterprise Mobility. Search jobs here.
