External Engagement Coordinator

About Asphalt Green

Asphalt Green is a nonprofit organization that transforms lives and builds community through sports fitness and play for all.

Each year Asphalt Green serves thousands of New Yorkers through sports aquatics fitness camps and community programs that promote health personal growth and lifelong participation in physical activity. Across three campuses and numerous community partnerships Asphalt Green is committed to providing high-quality programs that are inclusive accessible and rooted in excellence.

Asphalt Green believes that access to movement sport and wellness can change lives. Our work helps young people develop confidence resilience leadership skills and healthy habits that extend far beyond the playing field.

About the Role

Asphalt Green is seeking an organized creative and relationship-driven External Engagement Coordinator to support the execution of Asphalt Greens external engagement partnership community outreach public relations and visibility efforts.

Reporting to the External Engagement Manager this role helps coordinate external events community activations partnership initiatives media tracking CRM updates outreach materials and administrative support connected to Asphalt Greens public-facing work.

The External Engagement Coordinator serves as an Asphalt Green ambassador at external events and helps ensure the organization is represented clearly professionally and consistently in the community. This role requires strong communication skills attention to detail organization comfort with networking and the ability to support multiple projects at once.

This is a hybrid-eligible role that requires frequent fieldwork including community events conferences street fairs school fundraisers partner activations and other external engagement opportunities.

Why This Role Matters

External engagement helps Asphalt Green build stronger relationships increase visibility and connect more people to our programs services and mission.

The External Engagement Coordinator helps bring this work to life by supporting events partnerships outreach media tracking and public-facing initiatives. Strong coordination in this role helps Asphalt Green show up prepared organized professional and on-brand when engaging with community members partners schools media contacts local businesses elected officials and other stakeholders.

This role directly supports Asphalt Greens ability to expand awareness strengthen community relationships and maintain a consistent presence across New York City.

What Youll Do

Event Coordination and External Activations

• Support Asphalt Greens participation in external events including street fairs conferences school fundraisers community events and partner activations.

• Serve as an Asphalt Green ambassador at external events as needed.

• Support event-day staff with marketing materials program information talking points and updates.

• Help ensure event staff is prepared to answer questions and represent Asphalt Green accurately.

• Manage event lead generation processes including collecting organizing and updating leads in the CRM.

• Create and maintain a library of external event materials.

• Track external event inventory materials supplies and budget updates.

• Complete event documentation including participation forms event notes and post-event recaps.

• Coordinate event logistics materials schedules and follow-up tasks as needed.

Partnerships and Community Outreach

• Collaborate with the Senior Director of External Engagement and External Engagement Manager to research contact and support partner relationships.

• Assist with outreach to community organizations schools local businesses public agencies and mission-aligned partners.

• Support efforts to grow membership affiliations and strengthen community partnerships.

• Establish and maintain local business partnerships and community connections.

• Take the lead on school and community auction participation execution tracking and follow-up.

• Assist with partner lists VIP guest lists elected official contacts athlete contacts and other stakeholder lists for Asphalt Green-hosted events.

• Help track partnership activity contact history outreach status and follow-up needs.

Public Relations and Media Support

• Maintain media contact databases and press lists.

• Track press coverage media mentions and relevant trends.

• Assist in identifying and pitching Asphalt Green news stories.

• Create media reports for Marketing Communications and leadership teams.

• Assist with the creation and presentation of media reports.

• Support media logistics outreach preparation and public relations materials as needed.

• Coordinate with Marketing and Communications to ensure external outreach aligns with Asphalt Greens brand voice and messaging.

Content Materials and Communication Support

• Proofread external content to ensure accuracy clarity and alignment with brand guidelines.

• Coordinate with the Marketing team to develop visual assets talking points statistics and materials that support external communication efforts.

• Help prepare materials for community board meetings partner meetings public-facing opportunities and stakeholder conversations.

• Conduct market research and community research as requested.

• Support internal communication and meeting coordination related to external engagement initiatives.

• Help ensure external materials are organized updated and accessible to the team.

Data Tracking and Administrative Support

• Maintain CRM records related to events leads partners stakeholders and outreach activities.

• Monitor and analyze metrics and feedback to assess the effectiveness of external engagement efforts.

• Track event participation outreach activity lead generation media coverage and partnership updates.

• Support reporting needs for external engagement initiatives.

• Coordinate internal meetings logistics timelines and follow-up tasks.

• Provide administrative support to the Senior Director of External Engagement External Engagement Manager and Chief Marketing Officer as requested.

• Help keep external engagement projects organized and moving forward.

What Success Looks Like

Success in this role means Asphalt Greens external engagement work is organized visible responsive and well-supported.

A successful External Engagement Coordinator will:

• Support high-quality execution of external events community activations and partnership opportunities.

• Keep event materials lead tracking CRM updates and post-event documentation organized.

• Build positive relationships with community partners local businesses schools media contacts and internal teams.

• Represent Asphalt Green professionally at external events and public-facing opportunities.

• Support accurate and timely media tracking press reports and stakeholder updates.

• Communicate clearly and follow through on tasks deadlines and event details.

• Help the External Engagement team stay organized across multiple projects events and outreach efforts.

• Work collaboratively with Marketing Communications Development Programs Operations AG Impact and other internal teams.

• Contribute to stronger visibility community connection and public awareness of Asphalt Greens mission and programs.

Who Youll Work With

The External Engagement Coordinator works closely with the External Engagement Manager Senior Director of External Engagement Chief Marketing Officer Marketing and Communications teams Development Programs Operations AG Impact Events Manager Events Coordinator and other internal stakeholders.

This role also interacts with community organizations schools local businesses public agencies elected officials offices media contacts corporate partners event organizers families members and other external stakeholders.

Required Qualifications

Youll need:

• Strong written and verbal communication skills.

• Strong interest in community engagement external relations marketing communications public relations events partnerships or nonprofit work.

• Strong organizational skills and attention to detail.

• Ability to manage multiple tasks deadlines events and follow-up items at the same time.

• Strong interpersonal and networking skills including comfort with outreach and relationship-building.

• Ability to work collaboratively across teams and departments.

• Comfort representing Asphalt Green at public-facing events and community activations.

• Ability to proofread external content for accuracy clarity and brand alignment.

• Proficiency with Microsoft Office Google Workspace CRM systems content management systems media databases or similar tools.

• Ability to work frequent evening and weekend events with appropriate schedule adjustments as needed.

• Ability to perform the physical requirements of the role with or without reasonable accommodation.

Preferred Qualifications

It would be helpful if you also have:

• Bachelors degree in communications Marketing Public Relations Nonprofit Management or a related field.

• Previous experience in communications marketing public relations external engagement events partnerships community outreach or a similar role.

• Familiarity with graphic design principles or basic knowledge of Adobe Creative Suite.

• Experience using CRM systems media databases content management systems or project management tools.

• Experience supporting community events conferences school fundraisers street fairs or public-facing activations.

• Experience working in sports fitness recreation education nonprofit public-sector or community-based environments.

• Familiarity with New York City community organizations schools local businesses or stakeholder networks.

• Some brand ambassador experience.