Expert Decision Support Analyst – CRM Campaign Management Lead (Hybrid – Michigan)

Acxiom is seeking an Expert Decision Support Analyst to support General Motors Customer Engagement and Marketing organizations by planning and executing personalized cross-channel customer campaigns and journeys. This role partners with marketing stakeholders Marketing Operations GMIT Privacy agencies vendors fulfillment teams and other execution partners to translate business needs into accurate scalable campaign solutions.

The role combines strong CRM and database-marketing expertise with hands-on campaign operations experience across email SMS push social web and related MarTech channels. The successful candidate is a clear communicator thoughtful problem solver and collaborative partner who can manage multiple priorities in a fast-paced matrixed environment.

Responsibilities

• Consult with marketing stakeholders and partners on campaign strategy audiences data requirements channels timing content delivery analytics and measurement.

• Own or coordinate automated and ad hoc 1:1 marketing programs across email SMS push social web and other relevant channels.

• Help transform traditional campaign plans into personalized journey-based experiences through journey orchestration user-flow design audience logic personalization and campaign requirements.

• Configure and support campaign execution across Adobe Campaign v8 Adobe Experience Platform (AEP) Adobe Journey Optimizer (AJO) and other MarTech tools.

• Gather and document business technical data and campaign requirements; translate them into program logic data mapping campaign specifications and solution enhancements.

• Partner with Activation Marketing Operations GMIT agencies vendors and fulfillment teams on program architecture system integrations deployment planning end-to-end testing and optimization.

• Apply data-quality privacy governance and campaign-validation practices to ensure accurate compliant and high-quality customer communications.

• Troubleshoot complex database campaign workflow and delivery issues; recommend practical solutions and implement approved changes.

• Coordinate brand and corporate Marketing Operations updates including intake prioritization dependencies timelines and cross-channel initiatives.

• Manage multiple programs lines of business and stakeholder deadlines while communicating status risks decisions and required changes.

• Promote effective adoption of MarTech tools journey-based marketing practices and practical innovations that improve campaign delivery and customer experience.

Required Qualifications

• Bachelors degree preferably in marketing business information systems or a related field.

• 5 or more years of experience in marketing technology marketing operations campaign management CRM database marketing marketing analytics account management or project management.

• Experience planning and executing 1:1 and omnichannel digital marketing programs across email SMS push social web or similar channels.

• Experience gathering translating and documenting business technical data and campaign requirements.

• Experience with journey orchestration user-flow design audience segmentation data mapping campaign specifications and end-to-end testing.

• Hands-on experience using customer-level event and attribute data for segmentation targeting personalization and measurement.

• Strong understanding of database marketing direct and multichannel marketing lead fulfillment digital strategy data segmentation and data models.

• Working knowledge of SQL query development or Databricks is required including the ability to retrieve validate segment and analyze customer data in support of campaign activation. Experience with query-building tools and Adobe or other audience-building platforms is preferred.

• Strong communication problem-solving decision-making organization prioritization relationship-management and multitasking skills.

• Ability to work effectively with business stakeholders technical teams agencies vendors and other partners in a matrixed environment.

• Proficiency with Microsoft Office or Google Workspace and project workflow or work-management tools; ability to learn quickly in an evolving technology ecosystem.

What Will Give You a Competitive Advantage

• Hands-on experience with Adobe Campaign v8 Adobe Experience Platform and Adobe Journey Optimizer including configuring workflows and deploying email and SMS programs.

• Experience building debugging and optimizing workflows or journeys in AEP and/or AJO.

• Understanding of modern MarTech architecture including customer data platforms identity resolution personalization attribution email service providers and SMS providers.

• Experience or ability to conduct SQL queries and/or work in Databricks to support audience segmentation data validation campaign execution or performance reporting is a plus.

• Experience with data privacy and governance automotive or customer-lifecycle marketing and coordination of agency vendor IT Privacy fulfillment and execution partners.

Work Arrangement

This position is hybrid with an expectation to report to Warren Building 7000 / Cadillac Tower at least three days per week.

Primary Location City/State:

Homebased - Conway Arkansas

Additional Locations (if applicable):

Acxiom is an equal opportunity employer including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting hiring training promotion or other employment of associates or the awarding of subcontracts because of a persons race color sex age religion national origin protected veteran military status physical or mental disability sexual orientation gender identity or expression genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.

Attention Colorado California Connecticut Massachusetts Maryland NevadaNew Jersey New York City Ohio Rhode Island Virginia and Washington Applicants: This position is not located in the aforementionedlocationsbut applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws please contact.