Employer Brand Manager

About the Team

OpenAI is a frontier AI research and deployment company. Frontier research is at the center of how we advance our mission with researchers engineers product leaders operators and many other teams working together to turn new capabilities into systems that benefit humanity. The People team helps OpenAI attract engage and support the exceptional talent this work requires.

Employer Brand sits at the intersection of Research Recruiting Communications Marketing and Brand. Its mandate is to continue to establish OpenAI in the talent market as the unique and leading frontier research labnot simply another technology companyand make our distinctive research environment mission culture and opportunity for impact relevant and tangible to every priority talent audience.

About the Role

Were hiring an Employer Brand Manager to build and scale the strategy narrative and operating system that shape how priority talent understands OpenAI. This senior individual contributor will anchor our employer brand in OpenAIs identity as a frontier research lab and translate an evidence-backed why OpenAI / why now narrative into campaigns researcher and employee stories recruiter and hiring manager enablement and candidate experiences.

This role is especially important as OpenAI competes for exceptional talent across research engineering product and other mission-critical functions in a fast-moving field where external perceptions can be incomplete or change quickly. You will develop a clear credible talent narrative for priority audiencesanchored in frontier research and substantiated by individual agency world-class infrastructure research-to-product translation deployment scale and a willingness to answer hard questions candidly. This role is responsible for ensuring the external brand resembles our culture and ethos internally therefore must remain immersed in various OpenAI research and applied branches.

This role is based in San Francisco CA; New York NY; or Remote in the US.

In this role you will:

• Lead OpenAIs employer brand strategy for the full range of talent we need anchored in our identity as a frontier research lab.

• Build a distinctive why OpenAI / why now narrative translating our culture technical ambition and impact into credible stories.

• Use candidate employee recruiter and market insights to sharpen audience priorities positioning content and the candidate experience.

• Create and lead a scalable content and enablement systemfrom the careers site and employee stories to job descriptions outreach events closing materials and guidance for recruiters and leaders.

• Ensure the external brand promise holds throughout the candidate journey from first impression through onboarding.

• Measure brand perception audience engagement candidate understanding and experience and recruiting impact.

• Build an AI-native operating model across Recruiting Communications Marketing Brand Recruiting Operations Legal and external partnerswith clear decision rights quality standards and human judgment.

You might thrive in this role if you:

• Have 7 years of experience in employer branding talent marketing research communications recruitment marketing brand strategy or a closely related field.

• Have experience across both high-growth startups and larger more established organizations with the ability to move quickly while building programs that scale.

• Possess high agency strong judgement bias toward action and a willingness to figure things out without leaning on a playbook.

• Have built an employer brand capability from the ground up and can translate a strategy into durable systems content and operating practices.

• Can build trust with technical leaders ask technically informed questions and preserve nuance while making the work accessible.

• Are an exceptional writer and editor who can translate fast-moving technical work into accurate credible and compelling narratives without oversimplifying it.

• Use research and data to define audiences identify perception gaps prioritize investments and measure recruiting impact.

• Have a track record of influencing senior technical stakeholders.

• Exercise sound judgment in high-stakes high-scrutiny environments where narrative accuracy approvals and discretion matter.

• Have experience leading external agencies or creative partners from brief through delivery.

• Operate with an AI-native mindset: actively experiment with and use AI tools to elevate the creativity quality and scale of your work while applying strong judgment about where human perspective and accountability remain essential.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core and to achieve our mission we must encompass and value the many different perspectives voices and experiences that form the full spectrum of humanity.

We are an equal opportunity employer and we do not discriminate on the basis of race religion color national origin sex sexual orientation age veteran status disability genetic information or other applicable legally protected characteristic.

For additional information please see OpenAIs Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws including the San Francisco Fair Chance Ordinance the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct adverse and negative relationship with the following job duties potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary confidential and non-public addition job duties require access to secure and protected information technology systems and related data security obligations.

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Required Experience:

IC