Email Marketing Specialist

DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders CEOs and operators to raise capital digitally both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like oursand our track record speaks for itself with over $2B raised across 1000 campaigns. We power the largest online capital raises for customers like EnergyX ($88M) Green Bay Packers ($65M) Miso Robotics ($72M) Monogram Orthopaedics (Nasdaq:MGRM) and many others with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market.

As an Email Marketing Specialist you own outcomes not just output. You execute across email SMS RVM webinar and press release but youre the one deciding whether the current process is still the best way to get the result. Youll do this across a portfolio of approximately 810 client accounts balancing multiple brands stakeholders priorities and campaign timelines in a fast-paced client services environment. Youre comfortable following process but youre just as comfortable improving it: identifying gaps in our SOPs and refining them as you go. You analyze performance design and run tests refine segmentation and flow logic and advise other teams and issuers on best practice.

This role carries real ownership deep analytics fluency and broad influence across the function backed by strong day-to-day expertise. Youll report to the Director of Email/SMS and collaborate closely with the wider Communications team Account Managers Strategists and Creative Design.

You deeply embody the mindset and values that drive how our team operates day to day.

• Own & Optimize Client Campaigns End-to-End: Own the execution of high-impact email/SMS/RVM/webinar campaigns across a portfolio of approximately 810 client accounts balancing competing priorities while taking campaigns from setup through QA send and reporting. Continuously identify what to test optimize and improve not just what to send.

• Own Automated Flow Strategy: Design refine and optimize automated sequences and their segmentation logic the strategy a team member would later execute against.

• Deep Analytics & Root Cause: Analyze campaign and flow performance identify root causes and recommend actionable optimizations grounded in data.

• A/B Testing & Experimentation: Propose and run tests on subject lines content CTAs design and send-time with clear hypotheses tied to real KPIs.

• Segmentation & Audience Strategy: Design targeting logic based on engagement behavior and lifecycle stage not just apply criteria handed to you.

• Cross-Functional Advisory: Advise marketing creative content CRM product teams and issuers on best practice not just execute their requests.

• Platform Ownership & Expertise: Serve as the internal platform expert (Klaviyo primary plus HubSpot or others) troubleshoot own integrations and evaluate new features.

• Deliverability & Domain Health: Monitor bounce rates spam complaints inbox placement and sender reputation; implement best practice on authentication IP warm-up and list hygiene.

• Press Release Distribution: Own the end-to-end distribution and execution of press releases in partnership with our PR vendor. Coordinate with cross-functional teams to gather approved copy and all required technical assets manage distribution logistics and timing and ensure each press release is executed accurately and on schedule.

• Portfolio Ownership & Coaching: Independently manage a portfolio of issuers/accounts handle complex campaigns and edge cases and coach newer team members.

• Demonstrated experience in email marketing

• Strong Klaviyo HubSpot or Braze experience (multi-hub or multi-flow experience a major asset)

• Strong A/B testing and experimentation mindset

• Data-driven: comfortable with analytics reporting and uncovering insights

• Experience building segmented audiences from scratch not just applying given criteria

• Proven ability to manage multiple campaigns and a portfolio of accounts concurrently

• Clear communicator with excellent writing fundamentals

• Obsessed with QA accuracy and reliability but still able to move fast

• Good operational mindset and an eye for process improvement

• Experience with SMS (Klaviyo/Twilio/Attentive/etc.)

• Experience distributing press releases or working with PR/newswire distribution tools

• Experience with Zapier or integrator applications

• HTML/CSS familiarity

• Experience collaborating with technical teams

This is a hybrid Los Angelesbased role (3 days in-office in the Culver City area) requiring strong overlap with Mountain Standard Time (MST) working hours to support team collaboration.

Founded in 2018 by leading capital markets lawyers DealMaker has blazed its own trail as the leading online capital-raising a tech startup we are well-capitalized firmly established in our market and ready to scale. Heres why you should want to join us:

• Competitive compensation with the opportunity to earn equityget into a growth company on the ground floor

• A diverse & distributed team of doers innovators and experts

• Shared employee benefit plan (medical vision & dental)

• We love AI and have tools to support you build innovative solutions

• Annual learning support And more!

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Equal Employment Opportunity

DealMaker does not discriminate in hiring or terms and conditions of employment because of an individuals race ancestry colour place of origin religion gender gender identity national origin citizenship age disability sexual orientation family status or marital status or any other protected category recognized by provincial or federal laws.

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Required Experience:

IC