Director, US Patient Marketing

Cytokineticsis a specialty cardiovascular biopharmaceutical company building on its over 25 years of pioneering scientific innovations in muscle biology and advancing a pipeline of potential new medicines for patients suffering from diseases of cardiac muscle dysfunction.

The Director of US Patient Marketing will lead patient facing media strategy execution analytics and major innovation initiatives. This role owns the full-funnel media ecosystem and will be accountable and responsible for ensuring integrated data-driven patient engagement across all channels.

This leader will also serve as the patient owner of media measurement metrics governance and performance optimization with direct accountability for media investments to patient engagement and business addition this role will drive innovation in marketing technology and capabilities and partner closely with IT and analytics operations to enable scalable data analytics and operational infrastructure to support best-in-class media execution and measurement.

As a member of the US brand marketing team this is a highly cross-functional leadership role partnering with Commercial Analytics Market Research Medical Legal Regulatory (MLR) Privacy IT and external agency partners.

This position will report directly into the US Patient Marketing Lead. This individual must have the ability to contribute strategically as a thought partner but also work independently as a leader of activities to flawlessly execute the patient tactical plan. It is imperative that this person drive performance and marketing excellence through partnership and collaboration.

Key Responsibilities

Media & Digital Accountability

• Own end-to-end patient media strategy to ensure consistent reach frequency and storytelling across platforms.

• Manage all media planning buying optimization performance measurement including audience targeting as well as associated budget.

• Define audience strategies using claims-based data behavioral insights contextual targeting and first-party data.

Analytics Metrics & Performance Optimization

• Own all marketing and media metrics measurement frameworks and performance optimization

• Lead design and governance of KPIs across media ensuring consistent definitions and reporting standards.

• Develop and maintain a unified measurement framework connecting digital engagement to patient outcomes.

• Own dashboards and performance reporting for patient.

• Partner with Commercial Analytics and Data Science teams to integrate media CRM web and claims-based data.

• Develop and lead testing frameworks

• Translate complex data into clear actionable recommendations for brand strategy and investment decisions.

• Drive continuous optimization of media performance through structured learning agendas.

Innovation & Marketing Technology

• Lead evaluation piloting and scaling of emerging marketing technologies and capabilities.

• Develop use cases across targeting personalization creative optimization and analytics.

• Partner closely with IT to enable operational capabilities data infrastructure and scalable marketing technology systems to support media execution and measurement.

• Identify and implement opportunities to improve automation reporting efficiency and predictive analytics.

• Stay current on healthcare media data and technology innovations and translate them into actionable strategies.

Required Qualifications

• Minimum 4 years of U.S. pharmaceutical brand marketing experience.

• Minimum 2 years of experience managing/leading pharmaceutical patient media

• Bachelors degree in Marketing Business Analytics Statistics Communications or related field.

• 10 years of experience in pharmaceutical biotechnology or healthcare marketing.

• Mature metrics governance and performance measurement framework.

• 2 years of hands-on patient media experience in a pharmaceutical or healthcare setting.

• Strong background in media analytics attribution testing and performance optimization.

• Experience working in highly regulated industries with MLR review processes.

• Strong alignment between media investment and patient engagement outcomes.

• Strong communication and stakeholder management skills.

Preferred Qualifications

• MBA or advanced degree.

• Experience launching or supporting specialty cardiovascular or complex pharmaceutical brands.

• Experience building omnichannel measurement frameworks

• Experience working with IT/data engineering teams on marketing technology infrastructure.

• Experience in black box REMs rare disease and/or specialty pharma is a plus.

This position based out of South San Francisco CA or Radnor PA will report directly into the US Patient Marketing Lead

This position will require 4 days onsite a week.

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Pay Range:

The expected salary range for this position based on the primary locations of South San Francisco CA or Radnor PA is $225000-$262500. The base pay offered will take into account internal equity and may vary depending on the candidates geographic region job-related knowledge skills and experience among other factors. Base salary is just one component of our competitive total compensation package which includes equity in the form of stock options and/or restricted stock units comprehensive health dental vision life and disability insurance coverage 401k retirement benefits with employer match learning and wellness stipends and paid time off. Note that benefits are subject to change and may vary based on jurisdiction of employment.

Our employees come from different backgrounds and we celebrate those differences. We are looking for the best candidates for our open roles but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at Cytokinetics and believe you can add value to our team we would love to hear from you.

Please review ourGeneral Data Protection Regulation (GDPR) policyPRIOR to applying.

Our passion is anchored in robust scientific thinking grounded in integrity and critical thinking. We keep the patient front and center in all we do all actions and decisions are in service of the patient and their caregivers. We champion integrity ethics doing the right thing and being our best selves.

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Cytokinetics is an Equal Opportunity Employer