Director, Strategy & Market Intelligence – Light Commercial Microenterprise REMOTE

At GE Appliances a Haier company we come together to make good things for the fastest-growing appliance company in the U.S. were powered by creators thinkers and makers who believe that anything is possible and that theres always a better believe in the power of our people and in giving them the freedom to explore discover and build good things together.

The GE Appliances philosophy backed by three simple commitments defines the way we work invent create do business and serve our communities:we come togetherwe always look for a better way andwe create possibilities.

Interested in joining us on our journey

As a GE Appliances Market Intelligence Director Light Commercial Microenterprise youll serve as the organizations expert on market dynamics competitive behavior customer needs and emerging trends across commercial buildings in North America supporting our fast growth in the light commercial HVAC and water heating space.
This role reports directly to the Light Commercial Microenterprise Leader and operates as a high-impact individual contributor with wide influence across Product Sales Marketing and Finance. Youll help us stay grounded in real market truth by maintaining zero distance to the customer engaging deeply with engineers contractors reps distributors and building owners to understand what drives decisions in the commercial space.
Our business has historically focused on the hospitality and long-term care verticals but we are now expanding into high-opportunity segments such as schools office buildings multi-family retail environments restaurants gyms urgent care and medical offices. This role will be central in shaping that growth plan identifying where to play how to win and which verticals offer the most attractive near- and long-term opportunities.Director Strategy & Market Intelligence Light Commercial Microenterprise - REMOTEUSA Louisville KY

Essential Duties & Responsibilities

Market & Competitive Intelligence

• Build and lead the Light Commercial microenterprises market intelligence capability.
• Analyze market size vertical segmentation replacement cycles installed-base trends and emerging technology shifts across commercial buildings.
• Track competitor portfolios channel approaches pricing strategies spec behavior and innovation roadmaps.
• Produce clear executive-ready insights through dashboards reports and leadership briefings.

Shape Vertical Expansion & Growth Strategy

• Identify size and prioritize new commercial verticals including schools offices retail restaurants gyms urgent care and medical offices.
• Assess customer needs economics decision processes and channel pathways unique to each vertical.
• Build vertical-specific insights that guide where we invest where we innovate and how we position ourselves to win.
• Provide scenario analyses and strategic recommendations that shape multi-year growth plans and resource deployment.

Stay Close to Commercial Customers & Channels

• Maintain zero distance to the customer through field visits VOC jobsite observations interviews with specifying engineers mechanical contractors reps distributors and building owners.
• Translate customer insight into actionable recommendations for product strategy pricing promotional strategy channel design and market entry into new verticals that aids in driving profitable growth to our P&L.

Influence New Product Strategy (NPI)

• Identify unmet needs and opportunity spaces that drive the NPI pipeline.
• Own the market and competitive components of NPI business cases especially as they relate to new verticals and applications.
• Lead concept validation through targeted research with engineers contractors and building operators.
• Support differentiation positioning and launch readiness for new offerings.

Strategic Leadership & Planning

• Bring market truth into annual and long term planning.
• Develop modeling and forecasting for newly targeted verticals including adoption timing growth potential and competitive intensity.
• Partner with Product Management Sales Marketing and Finance on go-to-market strategies for expanded vertical participation.
• Oversee third-party research partnerships and intelligence tools.

Position Competencies (Required Knowledge Skills & Abilities)

• Strategic Implementation: Independently translates Light Commercial business priorities into market intelligence strategies that inform vertical expansion growth choices portfolio direction and go-to-market decisions across the commercial HVAC and water heating space.
• Innovative Development: Develops and advances market intelligence approaches research methods and insight frameworks that identify unmet customer needs emerging technology shifts competitive threats and new growth opportunities to strengthen product and commercial strategy.
• Short- to Mid-Term Planning: Builds and applies market models vertical opportunity assessments adoption scenarios and demand forecasts that support annual planning and multi-year growth priorities for the Light Commercial microenterprise.
• Influential Decision Making: Synthesizes complex and sometimes incomplete customer market channel and competitive inputs into clear recommendations that influence leadership decisions related to investment priorities resource deployment pricing product direction and market entry.
• Process Improvement: Continuously improves the quality consistency and usefulness of market and competitive intelligence by refining research processes reporting methods insight delivery and decision-support tools that enable faster and better-informed business decisions.
• Cross-Functional Collaboration: Achieves results through strong collaboration and influence across Product Management Sales Marketing Finance and external channel stakeholders aligning diverse perspectives into market-backed recommendations that support profitable growth.
• Subject Matter Mastery: Serves as a recognized authority in vertical segmentation market sizing opportunity assessment installed-base trends replacement cycles customer buying behavior and competitive dynamics across commercial building applications in North America.
• Executive Communication and Insight Storytelling: Communicates insights clearly and persuasively through executive-ready briefings dashboards and narratives that translate analytical findings into practical business guidance for senior leaders and cross-functional partners.
• Customer and Channel Immersion: Maintains close connection to engineers contractors manufacturers reps distributors facility operators and building owners to uncover decision drivers unmet needs application requirements and emerging market shifts and translates those insights into actionable recommendations.
• Resourceful Market Intelligence Execution: Uses efficient creative and disciplined approaches to gather actionable insight in environments where structured data may be limited leveraging field research third-party sources triangulation and hypothesis-based analysis to inform decisions.
• Senior Individual Contributor Influence: Operates as a high-impact individual contributor with broad organizational influence advancing strategic goals through expertise judgment credibility and collaboration rather than formal people leadership.

Educational and Experiential Background

• Bachelors degree in Business Marketing Economics Finance Data Analytics or related field with strong directly relevant experience; or equivalent experience.
• 10 years of relevant experience in market intelligence strategy product marketing commercial analytics product management or related business analysis roles
• Experience developing insights from market sizing segmentation forecasting competitive intelligence and customer research.
• Experience influencing cross-functional decisions across areas such as Product Sales Marketing and Finance.
• Experience supporting growth strategy investment decisions or new product/business case development.

Preferred Education/Experience

• Experience in commercial HVAC water heating building products building systems or adjacent industrial/commercial markets.
• Experience researching or supporting go-to-market decisions across channels specifiers contractors distributors and building owners/operators.
• MBA or other advanced degree in a relevant business technical or analytical field.
• Experience using market research forecasting dashboarding or business intelligence tools.

Working Conditions & Travel Requirements

• Working conditions are typical for an office environment.
• Up to 25% ongoing travel.

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued connected and empowered to contribute while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard valued and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging purpose and engagement. Reflect the diversity of the communities we serve through our workforce products and practices.

By further embedding Zero Distance into our People and Culture framework we will continue to build a deeply connected organization. We are cultivating a culture of engagement belonging and connection because while attracting new talent remains a priority retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual team and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

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