Director, Product Marketing & Commercial Enablement

Fortify Building Solutions a subsidiary of Cornerstone Building Brands is a leading provider of metal building products systems and solutions across North America.

 The Director of Product Marketing & Commercial Enablement translates product strategy into customer value and commercial success. Serving as the bridge between Product Management and the commercial organization this role leads product positioning messaging go-to-market strategy product launches curriculum development sales enablement and customer education programs.

This leader drives the successful commercialization of products and solutions across the enterprise by ensuring consistent messaging effective enablement resources and scalable education programs that help employees customers and channel partners position sell and support our offerings.

The ideal candidate is a strategic hands-on leader with experience leading product marketing and commercial enablement efforts firsthand. Equally comfortable shaping strategy and driving execution they lead through both vision and action while developing the capabilities of a high-performing team.

RESPONSIBILITIES

• Leads the product marketing curriculum development sales enablement and training teams; establishing strategy priorities governance and execution plans aligned with business growth objectives while developing a high-performing team and ensuring product marketing sales enablement and training capabilities operate as an integrated scalable function across the enterprise.
• Serves as the primary liaison between Product Management and commercial teams leading product positioning messaging value proposition development and go-to-market strategies that drive successful commercialization product launches and sales readiness.
• Defines and maintains a consistent product and services narrative while overseeing the governance accuracy and ongoing maintenance of product marketing content and assets across channels brands and customer segments.
• Leverages market intelligence customer insights competitive dynamics and field feedback to identify growth opportunities and inform product marketing commercialization and business strategy.
• Provides strategic oversight for sales enablement establishing the priorities systems processes governance resources and measurement frameworks required to improve sales effectiveness support revenue growth objectives and drive consistent commercial execution across business units.
• Leads the commercial education strategy overseeing scalable training onboarding certification learning pathways systems and program administration that strengthen commercial capabilities improve sales effectiveness and drive product and solution adoption.
• Partners with Sales leadership Product Management and subject matter experts to identify capability gaps and establish sales readiness strategies ensuring technical product and commercial training programs effectively support product launches portfolio changes and business priorities.
• Measures effectiveness of product marketing and commercial education initiatives using defined KPIs including adoption engagement sales effectiveness resource adoption and revenue growth. 
• Participates in the Integrated Business Planning (IBP) process representing product marketing initiatives and communicating planned campaigns launches promotions and commercialization activities that may influence demand forecasts and business planning.
• Collaborates with Product Management Sales Marketing Manufacturing Legal and others to drive successful commercialization of products and solutions.
• Builds and maintains strong relationships with key internal stakeholders external partners industry organizations and customers.
   

Qualifications :

• Bachelors degree in Marketing Business Administration Communications Engineering Education Organizational Development or related field.
• 10 years of experience in product marketing product management category management commercial enablement customer education sales enablement marketing or a related discipline.
• 5 years of leadership experience managing high-performing teams.
• Demonstrated experience developing product positioning value propositions and messaging architectures and translating them into successful go-to-market strategies product launches and commercialization plans.
• Experience developing and delivering commercial education sales training customer education or enablement programs.
• Strong understanding of product lifecycle management and commercialization processes.
• Ability to translate complex technical concepts into customer-centered messaging and training content.
• Proven ability to influence across a matrixed organization and work effectively across Product Management Sales Marketing Operations Legal and Executive Leadership teams.
• Strong business acumen strategic thinking analytical capability and financial literacy.
• Experience leveraging market research customer insights competitive intelligence and sales data to inform strategy.
• Excellent communication presentation and stakeholder management skills.
• Experience within manufacturing building products industrial construction or related industries preferred.

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Why work for Cornerstone Building Brands 

Our teams are at the heart of our purpose to positively contribute to the communities where we live work and play. Full-time* team members receive** medical dental and vision benefits starting day 1. Other benefits include PTO paid holidays FSA life insurance LTD STD 401k EAP discount programs tuition reimbursement training and professional development. 

*Full-time is defined as regularly working 30 hours per week. **Union programs may vary depending on the collective bargaining agreement.

Cornerstone Building Brands is an Equal Opportunity Employer. 

All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age pregnancy genetic information disability or status as a protected veteran. You can find the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here. If youd like to view a copy of the companys affirmative action plan for protected veterans or individuals with disabilities or policy statement please contact Human Resources at or If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application please contact Human Resources at or This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes such as following up on an application or technical issues not related to a disability will not receive a response.

All your information will be kept confidential according to EEO guidelines.

California Consumer Privacy Act (CCPA) of 2018

 

Must be at least 18 years of age to apply.

Note to External Recruiters

Cornerstone Building Brands does not accept unsolicited resumes and will not pay fees for any candidate submissions that were not expressly authorized.

Notice of Recruitment Fraud

We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brands name and logo to solicit potential job-seekers for some cases job-seekers are being contacted directly both by phone and other instances these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.

Remote Work :

No

Employment Type :

Full-time