Director of Product Marketing

Start Date: ASAP Summer 2026

Role Type: Full-Time Salaried

Background: Product marketing K-12 education and AI-powered marketing tool

Location: Remote USA-based (up to 10% to 25% travel)

Salary: $113000 - $135000 per year plus benefits

Who We Are:

The Modern Classrooms Project is a fast-growing 501(c)(3) nonprofit organization that empowers educators to build classrooms that respond to every students needs. Founded by two award-winning teachers we lead a movement of educators in implementing a differentiated mastery-based instructional model that leverages technology to foster human connection authentic learning and social-emotional growth.

To date our free online course and structured training programs have empowered almost 100000 educators nationwide and globally. Weve partnered with schools and districts nationwide to train and support both teachers and administrators and researchers from Johns Hopkins University found overwhelming positive support for our approach. We are an ambitious idealistic team and we are passionate about what we do.

Job Description - Why we need you!

As MCP moves into a new and exciting phase of our mission we are introducing our first education technology products to the market and building the core go-to-market capabilities necessary to make them a success. Central to that effort is the hiring of a Director of Product Marketing to stand up the function at MCP. This senior individual contributor will pioneer what product marketing means for MCP owning product messaging and positioning product go-to-market sales enablement and readiness and our evidence and impact engine. The position will report to the Chief Marketing Officer.

MCP operates with the same lean outcomes-focused approach as a fast-moving startup. MCP Marketing is similarly a focused team meaning you must have a startup mindset to succeed here. Were creative problem solvers both specialists and generalists who chip in wherever help is needed to get the job done and hands on owners of our work. We are leveraging AI to fuel our productivity and scale so competency in AI tools like Claude and a deep self-guided curiosity for AIs potential in marketing is essential.

We are an entirely remote team that operates largely on US Eastern time zone hours. Expect 10%-25% travel as needed.

Key Responsibilities - What youll do:

• Product Messaging & Positioning: You will own the product messaging framework for our product and service lines including new solutions currently in development. This includes synthesizing customer market and competitive insights aligning messaging to map to customer needs and pain points developing new messaging strategies and working across teams to ensure this messaging consistently lands with both internal and external audiences. Youll partner closely with our product and innovation teams to make this a success.
• Product Go-to-Market: Once we have our product stories in place we need to effectively land them in the market. You will own the product launch / GTM motion and execution for upcoming service and technology solutions that are currently in development. This includes serving as the primary accountability for a successful GTM rollout and coordinating the overall schedule plus all planning and execution for the GTM motion across the company.
• Sales Enablement & Readiness: As were bringing new solutions to market and existing products and services to new prospects it is critical that our sales and partner development teams are trained and equipped with the right evidence collateral insights and tools to have productive customer conversations. You will partner with our Product Innovation RevOps and colleagues in Marketing to develop and execute a sustainable sales enablement strategy including content creation where needed.
• Evidence & Impact Engine: One of MCPs greatest strengths is the depth of the research foundations behind our instructional model and the real world results were seeing every day with educators schools and districts. You will build and lead this engine to ensure a continuous flow of this evidence - from research findings to case studies and testimonials - is delivered to our partner teams and marketing channels while working with peers in marketing to ensure every impact story we tell supports our wider brand narrative.
• Build the MCP Product Marketing Capability: Define what product marketing is at MCP what role it plays and how it collaborates with other teams across the organization and at our external strategic partners. This is an opportunity to apply everything youve learned and create something new.
  

You should apply if:

• An experienced product marketer with practical knowledge of the essential tools of the function from generating customer and competitive insights to creating product messaging frameworks and GTM strategy from scratch. Direct experience with one or more of the common approaches (PMA Pragmatic etc.) is helpful to ensure you have a ready-made toolset and templates to draw from and apply to MCP.
  
• Deep understanding of the K-12 market preferably including knowledge of some of the relevant concepts including instructional strategies competency/mastery-based learning blended learning and the general math proficiency and instructional landscape. The ideal candidate has spent real time in the classroom or in school/district offices in some capacity. Fluency in the needs and challenges that educators and education leaders face every day is essential to success in this role.
  
• A builder at heart who is excited about creating process templates and strategies from scratch and doesnt need a polished and established product marketing infrastructure in place in order to get the job done
  
• Both a true strategist and a hands-on marketer someone comfortable with debating high-level messaging strategy in one meeting and then building a sales collateral piece yourself in the next. You take a creative and flexible approach to getting things done to keep the organization moving forward.
  
• Someone with genuine curiosity for the role AI can play in helping a marketing team scale and serious hands-on familiarity with the use of AI tools in a marketing context.
  
• A bonus - familiarity with our specific tools and platforms especially Salesforce (CRM and Pardot) Asana Google Workspace Claude (Chat/Cowork Design Code).
  

Compensation and Benefits

We aim to offer a competitive compensation package as well as the opportunity to work in a fast-growing nonprofit that is on a mission to improve education worldwide. This includes:

• Salaried position: $113000 - $135000 gross salary per year
• Employer-sponsored health insurance through CareFirst BlueCross BlueShield
• Employer-sponsored dental and vision insurance and ancillary benefits through MetLife
• Participation in Vanguard 403(b) deferred-compensation plan with 3% employer match
• Paid Time Off inclusive of: vacation/PTO (20 days) paid holidays paid parental leave sick and safe paid time off Me Days and the ability to earn paid Comp time off
• Annual budget for MCP-funded Continuous Learning for the program(s) you request (available after 6 months of continuous full-time employment)
• FSA and Dependent Care FSA access
• 1x Salary Life Insurance company-paid coverage
• Access to Wishbone Pet Insurance Benefit
• Ability to work remotely and to set your own hours (within reason)

STATEMENT OF NON-DISCRIMINATION: The Modern Classrooms Project is committed to equal employment opportunity. We do not discriminate on the basis of race color gender disability age religion sexual orientation nationality or ethnicity. We are strongly committed to hiring a diverse team and encourage applications from traditionally under-represented backgrounds.