Director of Marketing & Membership
Truckee, CA - USA
Job Summary
Schaffers Mill located in Truckee CA is pleased to announce an excellent career opportunity for a full-time Director of Marketing & Membership! We are seeking a driven individual who is eager to learn contribute and grow within a fast-paced hospitality-focused property organization. As part of Troon you will contribute to a global leader in golf and community management.
- Develops and implements the Clubs annual Sales & Marketing Plan to include: communications brand and membership strategy budget calendar departmental goals and key performance indicators in coordination with the General Manager and Club leadership.
- Serves as the primary steward of the Schaffers Mill Club brand leading the design development maintenance and evolution of brand standards and how the Schaffers Mill lifestyle amenities experiences and culture are presented.
- Ensures consistency in visual identity messaging tone imagery photography design collateral signage presentations digital platforms and other Member- and prospect-facing materials.
- Provides creative direction for photography video graphic design advertising digital content presentations and other marketing initiatives.
- Develops and oversees external marketing initiatives designed to strengthen brand awareness reach targeted audiences and generate qualified membership prospects.
- Oversees digital marketing efforts including social media Meta advertising Google Ads paid search email marketing SEO website performance audience targeting and other appropriate channels.
- Utilizes demographic geographic Member homeowner rental guest prospect and behavioral information to identify target audiences guide marketing strategies and evaluate campaign performance and return on investment.
- Establishes and oversees the Clubs Member communications strategy calendar and communication standards across weekly Member communications newsletters website content social media digital signage Member app and other communication channels.
- Collaborates with Golf Food & Beverage Agronomy Activities Events Member Services and all other Club departments to proactively identify marketing communication promotional and storytelling opportunities.
- Assists department leaders with messaging positioning content photography promotion and presentation of their respective operations programs and Member experiences.
- Works closely with the General Manager on executive communications strategic initiatives major Club announcements Member presentations and other high-level communications.
- Serves as the primary Club marketing liaison with the Schaffers Mill HOA Exclusive Accommodations and Real Estate Sales Team developing strong working relationships and identifying opportunities for greater collaboration and brand alignment.
- Develops coordinated marketing opportunities among the Club HOA Exclusive Accommodations and Real Estate including advertising photography video digital content events prospect experiences cross-promotion and appropriate lead sharing.
- Works with Exclusive Accommodations and Real Estate to effectively introduce rental guests prospective homeowners and other qualified prospects to the Club and the overall Schaffers Mill lifestyle.
- Develops and implements strategies to achieve established membership goals generate qualified prospects strengthen Member retention and increase Member engagement.
- Manages the membership prospect pipeline and oversees timely follow-up Club tours membership presentations prospect visits referrals and other membership sales activities.
- Develops relationships with current Members homeowners prospective homeowners rental guests Realtors and other referral sources to support membership development.
- Tracks membership inquiries lead sources tours applications conversion resignations retention and other key membership metrics; analyzes membership and market trends and provides recommendations to Club leadership.
- Oversees new Member onboarding and orientation and develops strategies designed to better connect new seasonal and less-engaged Members with the Club.
- Maintains a visible presence throughout the Club and develops strong relationships with Members prospective Members homeowners guests and business partners.
- Directly supervises a Communications Coordinator or similar position responsible for day-to-day execution of Member communications website updates social media etc. Establishes priorities content calendars production schedules and quality standards for the Communications Coordinator and ensures day-to-day execution aligns with the Clubs overall marketing and brand strategy.
- Directly supervises leads trains and develops the Member Services Team which serves as a primary point of contact for Members and guests and is responsible for answering Club calls greeting and directing Members and guests coordinating reservations responding to Member requests and assisting with day-to-day Member needs. Establishes service standards and continually evaluates opportunities to expand the Teams responsibilities in support of the overall Member experience and Club operations.
- Coordinates and manages outside marketing agencies designers photographers videographers digital advertising partners website providers and other vendors while maintaining sufficient hands-on knowledge to effectively direct and evaluate their work.
- Participates as an active member of the Clubs leadership team contributes to broader strategic and operational planning and prepares membership marketing communications and Member engagement reports and presentations as requested.
- Responsible for interviewing hiring training coaching and evaluating assigned associates.
- Maintains confidentiality of Member prospect Club and business information.
- Completes other appropriate assignments as instructed by the General Manager.
- Bachelors degree in Marketing Communications Hospitality Management Business Administration or a related field preferred;
- Five or more years of progressively responsible experience in membership marketing communications sales private clubs hospitality resorts real estate or a related field; or an equivalent combination of education and experience.
- Previous professional marketing and communications experience is required. Previous experience within a private club environment is strongly preferred.
- Previous supervisory and team leadership experience required.
Physical Demands:
Frequently talks and hears. Regularly walks stands sits and uses hands. Occasionally reaches with hands and arms and lifts up to 25 pounds. Typical office environment with regular movement throughout Club facilities and occasional participation in outdoor Club activities and events.
Environment/Noise:
Occasionally works in outdoor weather conditions. Noise level is generally moderate. Position requires flexibility to attend Club events Member functions prospect visits and other activities that may occur during evenings weekends or holidays.
Certificates/Licenses:
No certifications or licenses are required.
- Strong understanding of marketing communications membership development and relationship-based sales; private club membership and/or marketing experience strongly preferred.
- Demonstrated knowledge of brand design and management including visual identity messaging tone imagery photography design standards and brand consistency.
- Demonstrated experience developing and implementing integrated marketing and communications strategies across digital social email web paid advertising and traditional channels.
- Working knowledge of digital marketing practices and platforms including Meta advertising Google Ads SEO/SEM website management social media and email marketing.
- Strong analytical ability including experience utilizing demographic and audience information evaluating campaign performance measuring ROI and interpreting membership and marketing trends.
- Experience utilizing CRM prospect-management audience-segmentation and lead-tracking systems.
- Exceptional writing editing presentation and verbal communication skills with strong visual and content instincts; photography and basic photo/video capabilities are highly desirable.
- Strong leadership and relationship-building skills with demonstrated ability to manage staff outside agencies and vendors and collaborate effectively across multiple departments and organizations.
- Exceptional organizational project-management and independent decision-making skills with the ability to manage multiple priorities and proactively identify new opportunities.
This job description is not an exclusive or exhaustive list of all job functions that an associate in this position may be asked to perform from time to time.
- Healthcare Benefits Medical Dental and Vision coverage
- Retirement Benefits 401(k) with employer match (19 years of age and older)
- Time Off Paid time off (PTO) and leaves of absence in accordance with applicable law and eligibility criteria
- Additional Compensation Eligibility for Bonuses Employee Meals
Eligibility for benefits and the specific terms conditions and offerings are governed by the applicable plan of documents and company policies which may be amended at the Companys discretion.
Required Experience:
Director
About Company
Our goal is to create extraordinary guest and member experiences through personalized service, consistency, and uncompromising attention to detail. We want to exceed your expectations every time you're our guest. Check for available tee times, find a Troon-managed course in your area, ... View more