Director of Marketing

Director of Marketing
Soko Glam Brooklyn NY Full-time Hybrid (4 days in office)
Compensation: $150000 - $165000 base performance bonus

About Soko Glam
Soko Glam helped bring Korean beauty to the U.S. Since 2012 skincare lovers have come to us to discover the best of K-beauty and learn how to use it. Were a small founder-led team in Brooklyn. Your ideas move fast here and youll see their impact on the business right away.

The role
Were hiring a Director of Marketing to lead all of marketing at Soko Glam. Youll set the strategy and lead the team including our campaign marketing lead who runs campaigns social and creative. Youll also be the hands-on expert in the channels that drive our growth: email and SMS retention our creator program and paid media.

Youll be measured on results not activity and paid for them. Your performance bonus is uncapped and tied directly to Soko Glams DTC profit

What youll own

• Strategy & team. Shape the marketing plan and calendar and lead the team that brings it to life. Youll work hand in hand with our campaign marketing lead on campaigns social and creative.
  
• Email and SMS. This is how we talk to our community every day. Own the strategy and results grow the channels share of revenue and lead our in-house email specialist.
  
• Retention. Turn first-time shoppers into lifelong skincare fans. Build the welcome post-purchase replenishment and win-back journeys that keep customers coming back.
  
• Creators. Grow our community of creators who love K-beauty as much as we do. Recruit them get them selling and make sure the program pays off for them and for us.
  
• Paid media. Decide where we show up across Meta Google and TikTok and how much we spend there. Direct our paid media contractor and make sure every dollar earns its place.
  
• New customers. Introduce more people to Soko Glam and do it profitably.
  
• Results. Share a clear weekly read on whats working what isnt and where we should invest next.
  
• Partners. Hire and manage specialists in influencer relations paid media and design. Partner with our founders merchandising team and brands on launches and campaigns.

What success looks like in your first 90 days

• Email and SMS revenue is meaningfully up compared with the 90 days before you joined and the same period last year.
• Our creator community is growing with more creators actively sharing and selling Soko Glam.
• You have a clear prioritized growth plan for the year ahead with targets by channel.

What you bring

Required

• 8 years in marketing with at least 3 years leading a team or a marketing function
• 2 years at a beauty skincare or personal care brand
• Youve personally owned email and SMS strategy for a DTC or e-commerce brand including flows segmentation and revenue results
• Hands-on experience building or scaling a creator influencer or affiliate program that drives sales not just awareness
• Experience managing paid media budgets and directing agencies or contractors
• You think in numbers: profit margin customer acquisition cost lifetime value and return on ad spend. You can show how your decisions moved them.
• A builders mindset. Youre comfortable setting strategy and doing the work on a small team.
• Based in the New York City area and able to work from our Brooklyn office 4 days per week

Nice to have

• K-beauty category knowledge
• Experience with Shopify Klaviyo Attentive and ShopMy or similar creator platforms
• Comfort using AI tools to move faster on content analysis and testing

Compensation

• Base salary: $150000 - $165000 based on experience
• Performance bonus: a share of Soko Glams DTC profit above a set threshold. Its uncapped and paid annually. It targets 10% of base and grows as results beat plan.
• A full benefits package with details shared during the interview process

We are an Equal Employment Opportunity (EEO) Employer. It has been and will continue to be a fundamental policy of Soko Glam not to discriminate on the basis of race color creed religion gender gender identity pregnancy marital status partnership status domestic violence victim status sexual orientation age national origin alienage or citizenship status veteran or military status disability medical condition genetic information caregiver status unemployment status or any other characteristic prohibited by federal state and/or local laws. This policy applies to all aspects of employment including hiring promotion demotion compensation training working conditions transfer job assignment benefits layoff and termination.