Director of Growth
Louisville, KY - USA
Job Summary
Become the reason great agents choose us - and never want to leave. Totally About Houses is on a mission to become the #1 brokerage in Kentucky and we do it a different way. We call it the third way: not a franchise that swallows the agent not a boutique where the broker overshadows. Your name on the sign not ours - we build the agents brand business and wealth.
Were looking for an extroverted goal-driven marketing and recruiting leader to own that promise. As our Director of Growth youll lead our marketing team build the TAH brand across every channel and be accountable for one clear outcome: top-producing agents reach out to us unprompted and the agents we already have stay proud to fly the TAH flag. Youll own agent-attraction campaigns our recruiting-brand strategy agent-retention marketing and the marketing budget - and youll hand qualified agent leads to our recruiting team to close.
If youre a self-motivated leader who loves picking up the phone building relationships managing a team and hitting goals we want to meet you. A real estate license is not required - marketing and recruiting experience is. Apply today if this describes you!
Own and lead TAHs agent-attraction strategy - campaigns brand and paid recruiting ads that generate a steady flow of inbound agent interest
Lead and manage the marketing team (brand/content agent services listing marketing and events)
Build and run agent-retention marketing - spotlights internal communications and events that keep agents engaged and proud to be at TAH
Hand qualified agent leads to the recruiting team and track results; own the marketing budget and report performance to leadership monthly
3 years of marketing experience plus 2 years of recruiting talent attraction or people development experience
Proven ability to lead manage and motivate a team toward clear goals
Outgoing self-motivated and comfortable picking up the phone to build relationships
Bachelors degree in marketing communications or business preferred; a real estate license is NOT required
Required Experience:
Director
About Company
Totally About Houses is your go-to real estate brokerage dedicated to making the buying and selling process seamless and enjoyable. Our experienced agents prioritize your needs, guiding you through every step with transparency and expertise. We believe every home has a story, and our ... View more