Director of Communications and Marketing

Position Summary
Talladega College seeks an innovative visionary and strategic communications individual to
serve as its Director of Communications and Marketing. Reporting to the Vice President for
Institutional Advancement the Director serves as the College's senior communications and
marketing leader and is responsible for advancing the institution's reputation brand visibility and
strategic communications agenda.
The Director of Communications and Marketing provides executive leadership for all institutional
communications marketing media relations branding digital strategy creative services web
communications and crisis communications. The Director of Communications and Marketing
develops and executes integrated communications and marketing strategies that support the
College's strategic priorities enrollment growth fundraising initiatives alumni engagement
corporate partnerships and institutional advancement efforts.
Working closely with the President senior leadership faculty staff students alumni and
external stakeholders the Director ensures a consistent institutional voice while enhancing
Talladega College's national visibility and reputation.

Essential Duties and Responsibilities

Strategic Communications and Brand Leadership
Provide strategic leadership for the College's communications marketing branding and
public relations functions.
Develop implement and evaluate a comprehensive institutional communications and
marketing strategy aligned with the College's Strategic Plan and institutional priorities.
Strengthen and protect the College's brand by ensuring consistent messaging visual
identity and institutional storytelling across all communications.
Develop measurable communications and marketing objectives and evaluate effectiveness
through data analytics and return on investment (ROI).
Conduct market research and competitive analyses to strengthen institutional positioning
and increase brand awareness.
Provide leadership for crisis communications planning and institutional reputation
management.
Marketing Media Relations and Digital Communications
Direct the College's integrated marketing advertising public relations publications
creative services multimedia and digital communications initiatives.
Oversee institutional media relations and serve as the College's official spokesperson as
appropriate.
Build and maintain productive relationships with local regional national and higher
education media.
Oversee the College website digital communications email marketing social media
strategy and emerging communications technologies.
Utilize data analytics and industry best practices to enhance communications effectiveness
audience engagement and institutional visibility.
Institutional Collaboration
Collaborate with executive leadership and campus stakeholders to develop strategic
communications that advance the College's mission institutional priorities and reputation.
Support institutional initiatives through integrated communications marketing stakeholder
engagement and public outreach.
Foster collaborative relationships with faculty staff students alumni trustees and external
partners to strengthen institutional engagement and communications effectiveness.
Leadership and Administration
Provide strategic leadership supervision mentoring and professional development for
Communications and Marketing staff.
Develop departmental goals budgets operational plans assessment reports and
performance measures.
Manage relationships with external agencies consultants photographers videographers
advertising partners and other communications vendors.
Ensure compliance with College brand standards communications policies and applicable
laws regulations and accessibility requirements.
Serve on institutional committees and perform other duties as assigned by the Vice
President for Institutional Advancement.
Minimum Qualifications
Bachelors degree in communications public relations journalism marketing English
strategic communications or a related field.
Minimum of five (5) years of progressively responsible experience in strategic
communications marketing public relations or brand management.
Minimum of five (5) years of supervisory and leadership experience.
Demonstrated experience developing comprehensive communications and marketing
strategies.
Excellent written verbal presentation and interpersonal communication skills.
Demonstrated success managing multiple priorities in a fast-paced environment.
Preferred Qualifications
Masters degree in communications public relations marketing higher education
administration business administration or a related field.
Experience in higher education nonprofit organizations or public sector
communications.
Experience supporting executive leadership and governing boards.
Experience with comprehensive fundraising campaigns institutional advancement
enrollment marketing or donor communications.
Knowledge of HBCU culture and higher education communications.
Experience in crisis communications and reputation management.
Experience managing websites social media digital marketing analytics SEO and
content management systems.
Experience supervising creative professionals and managing external marketing
agencies.
Salary
Salary is competitive and commensurate with education experience and qualifications.
Application Process
Qualified applicants should submit:
Talladega College Employment Application
Cover Letter
Resume or Curriculum Vitae
Three Professional References
Copies of College Transcripts (official transcripts required upon hire)
Portfolio or examples of communications marketing branding or media work
(preferred)
Application materials should be submitted to: h emailprotected. The packet consists of the TC
application cover letter resume listing of at least three (3) professional references and copies
of college transcripts. Official transcripts will be required if hired in the position.

An equivalent combination of education and experience from which comparable knowledge
is acquired may be considered.