Director of Brand & Growth Partnerships

About Benzinga

Benzinga is a leading financial media and data company that helps investors traders and financial professionals make better decisions. Millions of users rely on Benzinga every month for real-time market news insights and education across stocks ETFs crypto and macro trends.

Benzinga partners with many of the most recognizable brands in financial services including brokerages fintech platforms ETF issuers asset managers exchanges and consumer finance companies helping them tell their story and build trust with a highly engaged retail investor audience.

We are building a focused performance-driven sales organization and are looking for senior sellers who can own brand relationships drive narrative-based campaigns and unlock meaningful brand marketing budgets.

The Role

The Director of Brand & Growth Partnerships is a senior individual contributor responsible for developing strategic partnerships with leading financial brands. This role focuses on helping clients achieve both brand-building and performance marketing objectives through Benzingas full suite of advertising solutionsincluding sponsored content display video newsletters events and performance-driven campaigns.

While this role is expected to excel at developing brand partnerships and content-led campaigns the ideal candidate understands how modern marketers evaluate media investments across the entire funnel. Success comes from identifying client objectives and recommending the right mix of brand awareness engagement lead generation and performance solutions.

Key Responsibilities

Revenue Ownership & Deal Execution

• Own and deliver against a significant annual revenue quota focused on brand and content-driven revenue
• Source develop and close integrated marketing partnerships end-to-end
• Package and sell solutions including:
• Sponsored Content (Articles & Video)
• High-Impact Display Advertising
• Native Advertising
• Newsletter Sponsorships
• Homepage & Homepage Takeovers
• Executive Interviews
• Webinar & Event Sponsorships
• Performance Marketing (CPC CPL CPA)
• Product Launch Campaigns
• Custom Research & Content
• Integrated Multi-Channel Programs
  
  
• Negotiate pricing packaging and long-term partnership agreements
• Develop strategic consultative marketing programs that align with client KPIs including brand awareness engagement investor acquisition lead generation and customer growth.
• Close mid-market to enterprise-level brand deals including six-figure campaigns

Brand Partnerships & Account Development

• Build and grow relationships with:
• Marketing leaders (CMOs VPs of Marketing Brand Directors)
• Growth and acquisition teams
• Agencies and media buyers
• Target key financial verticals including:
• Fintech and investing apps
• Brokerages and trading platforms
• ETF issuers and asset managers
• Crypto and emerging financial platforms
• Consumer finance brands
• Banking & Payments
• Insurance
• Alternative Investments
• Trading Platforms
• Capital Markets
• Public Companies & Investor Relations
• Target non-endemics looking to get their story in front of retail investors
• Position Benzinga as a trusted media partner for brand storytelling and investor education
• Drive repeat business through always-on content programs and recurring campaigns

Pipeline Development

• Build and maintain a strong pipeline of brand marketing opportunities
• Prospect into both direct brands and agencies
• Identify companies actively investing in awareness (e.g. launches raises new products)
• Maintain accurate forecasting and CRM discipline

What Success Looks Like

• Consistently hitting or exceeding revenue targets driven by brand content & performance partnerships
• Closing multi-product multi-month campaigns (articles video distribution activations)
• Building long-term relationships with marketing teams and agencies
• Driving repeat revenue through always-on sponsored content programs
• Establishing Benzinga as a go-to partner for retail investor-facing brand campaigns

Qualifications

Required

• 5 years of experience in:
• Media sales
• Digital advertising
• Branded content or sponsorship sales
• Financial services or fintech marketing/sales
• Publisher side experience a plus
• Proven track record of closing deals and hitting quota
• Experience selling integrated digital marketing solutions including display sponsored content native advertising video newsletters performance marketing lead generation or custom sponsorships.
• Strong ability to engage senior marketing stakeholders
• Excellent communication presentation and negotiation skills
• Experience managing full sales cycle from prospecting to close

Preferred

• Experience selling sponsored content video or integrated media campaigns
• Familiarity with how brands allocate brand vs. performance budgets
• Existing relationships with:
• Financial services marketing teams
• Fintech companies
• Agencies and media buyers
• Experience closing six-figure partnerships

Ideal Candidate

• Has experience selling consultative multi-product media solutions to enterprise marketers.
• Understands how large financial brands allocate both brand and performance budgets.
• Is comfortable selling to CMOs as well as Growth Performance and Demand Generation leaders.
• Knows how to package content media and performance solutions into integrated campaigns.
• Can open new enterprise relationships while growing existing strategic accounts.
• Thrives in an entrepreneurial environment where creativity persistence and partnership drive results.

Compensation

• Competitive base salary
• Uncapped commission structure
• On-target earnings aligned with senior-level brand sales performance
• Benefits package and growth opportunities

(Exact comp to be determined based on experience.)

Why Join Benzinga

• Access to a high-intent retail investor audience
• Strong recognized brand in finance and investing
• A platform built for content storytelling and investor education
• Ability to sell strategic high-impact brand campaigns - not commoditized ad inventory
• Fast-moving entrepreneurial environment
• Direct impact on revenue growth and market positioning