Director, Marketing + Creative Studio

Job Title: Director Marketing Creative Studio

Reports to: VP Marketing Brand Communications

Department: Marketing

Supervises: 4-6 direct reports

Work Schedule: 40 hours per week 5 days per week hybrid work eligible (3 days onsite). This role requires occasional night and weekend hours to support events philanthropy and representing MOPOP.

Salary: $140000 - $160000

Position Summary

The Director Marketing Creative Studio leads MOPOPs integrated marketing function and the day-to-day operation of its internal creative studio. This role translates institutional priorities into audience-centered multi-channel campaigns that grow awareness attendance engagement loyalty and earned revenue while ensuring a cohesive expression of the MOPOP brand.

The Director oversees campaign strategy and operations digital and lifecycle marketing paid media planning and buying marketing analytics and the intake prioritization and delivery of creative work across copy design content and campaign assets.

Working closely with the Vice President Marketing Brand Communications and partners across Communications Multimedia Production Sponsorships Guest Experience Philanthropy Programs Education Exhibitions and Finance this leader builds an effective bridge between strategy creative development media investment and measurable business outcomes.

Essential Job Duties (other duties as assigned)

Integrated Marketing Strategy Campaign Leadership

Develop and lead annual and seasonal integrated marketing strategies that support MOPOPs mission exhibitions programs events membership philanthropy sponsorship commitments attendance and earned-revenue goals.

Own end-to-end campaign planning and execution across paid owned and partner channels establishing objectives audiences messaging deliverables timelines budgets KPIs and post-campaign learnings.

Maintain the enterprise marketing calendar and create clear campaign briefs roles decision points and service expectations for cross-functional partners.

Partner with the Vice President Marketing Brand Communications and the Public Relations Communications function to ensure campaign strategy brand positioning messaging and external communications are coordinated and mutually reinforcing.

Use audience insights market trends competitive information visitation patterns and campaign performance to recommend marketing priorities and optimize investment.

Creative Studio Leadership Operations

Lead MOPOPs internal creative studio creating an effective operating model for the intake prioritization development review production and delivery of marketing creative.

Provide leadership and direction across copywriting graphic design creative content and marketing project management ensuring work is strategically aligned on brand accessible audience-centered and delivered on time.

Establish creative briefs project scopes workflows production schedules review cycles and service-level expectations that balance institutional priorities with team capacity.

Partner closely with Multimedia Production Operations on video photography media production and other specialized content needs ensuring a connected creative ecosystem without duplicating production functions.

Build a strong culture of creative collaboration constructive feedback experimentation accountability and continuous improvement.

Manage external creative partners freelancers agencies printers and production vendors when internal capacity or specialized expertise is required.

Paid Media Planning Buying

Own media strategy planning buying negotiation optimization and reconciliation across digital and traditional channels including paid social search display/programmatic video audio out-of-home print and other relevant platforms.

Manage annual paid media and advertising budgets with strong fiscal discipline ensuring investments align with campaign priorities audience strategy and measurable outcomes.

Manage media agency and platform relationships as applicable including scopes of work performance expectations reporting and optimization recommendations.

Develop audience targeting retargeting segmentation testing and channel-mix strategies; establish A/B and multivariate testing practices where appropriate.

Monitor pacing and performance throughout campaigns and make timely recommendations to shift spend creative audiences or channel strategy to improve results.

Digital Marketing Audience Growth

Provide strategic leadership for digital marketing including web marketing and UX email/lifecycle marketing social media CRM-supported audience development and digital acquisition and conversion.

Partner with Senior Digital Marketing Manager to improve fan and community engagement grow new audience segments increase retention and strengthen conversion across the guest journey.

Partner with digital team members to improve web journeys landing pages conversion paths search performance email performance and campaign measurement.

Advance customer segmentation and lifecycle strategies that support cross-sell up-sell repeat visitation membership event participation and other mission-aligned engagement opportunities.

Performance Analytics Revenue Partnership

Define campaign KPIs and reporting standards and provide clear consistent performance reporting to stakeholders including insights lessons learned and recommended next actions.

Partner with Finance Guest Experience Philanthropy Sponsorships and other teams to connect marketing activity to attendance ticketing membership donor sponsorship and earned-revenue outcomes.

Use data and scenario planning to inform campaign investment pricing and promotion strategies audience opportunities and resource allocation.

Drive cross-organizational collaboration to identify and support innovative mission-aligned revenue and audience-growth opportunities.

People Leadership Organizational Culture

Lead coach and develop a layered team; set clear goals decision rights performance expectations and development priorities.

Build strong cross-functional relationships and create clarity when priorities compete ensuring the team can move work forward with appropriate urgency and quality.

Support an internal culture that inspires staff to live MOPOPs mission and values and delivers a consistent high-quality experience to internal and external customers.

Actively contribute to MOPOPs DEIA commitments by building inclusive practices into audience strategy creative development media planning team leadership and vendor partnerships.

MOPOP Community

• Support our internal culture which inspires and empowers our staff to live our mission to its highest standards.
• Contribute to a consistent customer service standard across all departments.
• Work to ensure customer service is ingrained at the core of the team and is reflected outward to our guests and other staff.

Qualifications:

8 years of progressive experience in integrated marketing brand marketing digital marketing advertising or related disciplines including at least 3 years leading a layered or multidisciplinary team.

Demonstrated experience leading an internal creative studio creative services function agency team or comparable high-volume creative workflow involving copy design content and production.

Strong experience developing and executing integrated campaigns across paid owned and partner channels with demonstrated ability to connect marketing strategy to measurable audience and revenue outcomes.

Hands-on knowledge of media planning and buying across digital and traditional channels including budgeting negotiation audience targeting optimization agency/vendor management and performance reporting.

Strong understanding of digital advertising web and campaign analytics email/lifecycle marketing social media customer segmentation audience development conversion optimization and testing strategies.

Experience establishing creative briefs project intake and prioritization processes production schedules review cycles and stakeholder expectations in a deadline-driven environment.

Demonstrated ability to identify and track KPIs translate data into insights and communicate performance and recommendations to executive and cross-functional stakeholders.

Strong financial acumen and experience managing meaningful marketing media agency and/or production budgets.

Excellent project and change-management skills with the ability to balance strategic planning with hands-on execution and multiple concurrent priorities.

Ability to navigate diverse communication styles build trust across functions and engage audiences and colleagues from diverse racial ethnic socioeconomic and cultural backgrounds.

Knowledge of CRM marketing automation analytics project-management and digital advertising platforms; ability to learn new systems quickly.

Experience in a museum cultural institution entertainment attraction nonprofit or other audience-driven organization is preferred but not required.

Benefits

This full-time position includes Medical/Vision insurance Dental insurance 3.08 hours of accrued Vacation per bi-weekly pay period Seattle Sick/Safe up to 8 Company Holidays paid throughout the year EAP 401k plan with vested match schedule once eligible and subsidized transportation benefits for Orca Pass or parking.

Why MOPOP

Were really glad youre thinking about joining the team at MOPOP! We believe pop culture is a universal language capable of building connections across a range of people no matter our differences in race religion gender age sexual orientation ability education socio-economic status ethnicity country of origin or any other characteristic that makes us who we are. For more than twenty years we have been showcasing how music film fashion video games sports and more spark those connections and create a lasting cultural impact.

MOPOP provides both a physical space and an emotional and intellectual opportunity for people from any background to explore find and build community and recognize their own creative potential. This applies not only to our guests but also to our staff be it in designing an educational program to engage the next generation of creators trying to reach a new audience with a marketing initiative preserving an artifact in our collection or providing excellent customer service to a visitor. If this sounds like something youd be into wed love to hear from you!

MOPOPs Mission and Commitment to Diversity Equity Inclusion and Accessibility

Our mission is to activate the world-shaping power of pop culture through participative experiences discovery and play. We believe pop culture connects us and that it is powerful complex alive and who we are. MOPOP is actively committed to ongoing learning in the areas of diversity equity inclusion and accessibility (DEIA). In partnership with our community we hope to also develop safe spaces for their application. This includes taking steps to continue increasing our awareness of institutional -isms as well as uncovering and undoing the ways they show up in museum culture. We recognize this is a process that requires intentionality energy and resources and we are developing a DEIA framework that can cultivate a work environment and museum experience that is truly welcoming for all.

We are committed to creating an inclusive and equitable workplace and we are proud to be an equal opportunity employer. We believe that having staff interns and volunteers with diverse backgrounds enables us to better meet our mission and encourage BIPOC women and LGBTQIA2S individuals to apply. We acknowledge that our work to build safe spaces and better systems for traditionally marginalized groups is ongoing and will require constant vigilance and expect all MOPOP employees to be part of our DEIA journey.

Please email if you need reasonable accommodations during the application or hiring process.

Dont meet every single requirement

Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At MOPOP we are dedicated to building a diverse and inclusive workplace. If you are excited about a role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyways. You may be just the candidate we are looking for!

Required Experience:

Director