Director, Integrated Strategy

Recognized as Social Media/Influencer Agency of the Year and as the annual partner for Forbes Top Creators List Influential sits at the center of culture and the creator economy.

Through our platform Captiv8 the industrys #1 ranked influencer marketing platform we combine deep API integrations advanced AI and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta Snap TikTok YouTube and more partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic in-store sales online conversions and TV tune-in.

At Influential youll work with a fast-moving high-performance team solving complex problems and shaping the future of marketing. Youll build grow and make an impact alongside top talent leading brands and the worlds most influential creators.

Ready to join us

The Director Integrated Strategy serves as the architect of integrated creator strategy for select Luxury/Prestige Brand Client(s). Internally the Director will support the the LUXE Division Lead to bring these strategies to life on behalf of the LUXE brand. They will be the trusted strategic advisor for the Client Brand Lead(s) in driving efficiencies and maximizing value from Paid Creator and the larger Advocacy & Influence (A&I) ecosystem. They will serve as the day-to-day client lead and collaborate closely with all other verticals within the brand pod - Creator Management Creative and Project Management.

This NYC-based role brings together overall brand vision creator and campaign management creative data and reportingand understands how creator/influencer marketing complements and works alongside key marketing channels in the mix such as paid media PR/earned and affiliate. By tapping into your deep platform and creator expertise along with strong account management and business development experience youll lead strategic A&I planning manage day-to-day execution with your team and ensure every initiative ties back to measurable business goals and outcomes.

• Serve as the main point of contact for the Brand Client(s) across creator marketing programs ensuring clarity alignment and excellence in execution.

• Provide exceptional client service anticipating needs communicating proactively and delivering a white-glove experience that builds long-term trust.

• Partner with Brand Client Lead(s) their teams and key stakeholders to influence strategic direction and lead strategic A&I planning and client briefs alongside Creator Management & Relations Creative and Data & Reporting on the Onefluential side.

• Oversee multiple workstreams ensuring excellence innovation and cross-functional collaboration.

• Translate brand priorities into actionable creator-first strategies that drive awareness engagement and conversion.

• Develop and guide integrated creator strategy including creator mix platform approach content direction and best practices.

• Translate reporting outputs into actionable insights and strategic recommendations connecting creator performance to business KPIs.

• Provide forward-looking data-informed recommendations to continuously evolve creator strategy.

• Maintain expert understanding of the creator and cultural landscapes and beauty space.

• Partner with the SVP VP Integrated Strategy and Division Lead on ensuring executional and strategic excellence for your Brand(s) and across the division as well as proactive sharing and collaboration with peers to consistently evolve and optimize integrated creator strategy and agency thought-leadership.

• Manage and mentor team to grow the next generation of strategic leaders.

• This role is NYC-based and will require in-person meetings with Clients (at Hudson Yards) 1-2 times per week (on average); can be flexible and will work with Division Lead on parameters and cadence.

• 7-10 years of experience in influencer/creator marketing social strategy and/or digital strategy with 2 years of luxury/prestige brands experience.

• Minimum of 3 years of direct-management experience.

• Deep understanding of creator/influencer ecosystems social platforms (TikTok Meta YouTube) and emerging trends.

• Hands-on experience with platforms as it relates to:

  • Influencer/Creator Marketing (Captiv8 Traackr CreatorIQ Tagger etc.)

  • Social Media Management/Listening (Sprinklr Sprout Talkwalker Buffer etc.)

  • Analytics & Insights (Power BI Tableau Infegy Comscore/ Shareablee Demographics Pro etc.)

• Proven success translating marketing objectives for luxury/prestige brands into elevated and engaging creator programs that deliver measurable business results.

• Exceptional relationship management skills trusted by clients respected by creators and collaborative with peers.

• Strong organizational analytical and communication skills with the ability to manage multiple fast-moving workstreams.

• Passion for luxury beauty and culture and the creators who move them both forward.

• A desire to flex your current skillset and an innate curiosity to learn new skills and disciplines on the job.

Youre an Ideal Fit if:

• You have Influencer/Creator Marketing and Integrated Marketing and/or IAT experience and are adept at bringing Creative and Data together in innovative ways.

• Aside from Influencer/Creator and Social Media Marketing you have experience in (or closely collaborating with) at least three (3) of the following fields: Paid Media Public Relations/Communications Affiliate Marketing eCommerce Research & Analytics Brand Strategy Audience Strategy/CRM and Emerging Media & Technology.

• You want to shape how the worlds most iconic and leading luxury beauty brands connect with culture and consumers through integrated creator marketing. You want to play a key role in defining what influence looks like today building programs that drive not just awareness but authentic connection and brand advocacy.

• Youre energized by fast-moving brands and thrive in the space between creative and data. Youre equal parts relationship-builder and strategist just as comfortable in a brainstorm as in a budget review.

• You love that no two days are the same you want to lead conversations with brand engagement leads work directly with creators shaping culture and partner with data and analytics teams to transform numbers into narratives.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.