Director, Integrated Marketing

Freshworks is seeking a Director of Integrated Marketing to lead how our brand strategy shows up in the market turning strategic positioning into coordinated full-funnel campaigns across products regions and buyer audiences. This role owns the connective tissue between brand and demand: the person who makes sure a single narrative holds together across every campaign vertical and channel it touches rather than fragmenting at the point of execution.

Youll build and run the integrated campaign engine that translates strategy into work that actually moves pipeline partnering closely with brand product marketing content and field teams to keep Freshworks speaking with one voice at enterprise scale.

If youre a marketing leader who thinks in systems moves fluidly between brand and demand and wants to shape how a global SaaS company shows up cohesively everywhere it competes youll feel right at home.
 

Responsibilities

• Translate Freshworks brand strategy into integrated full-funnel campaigns across regions products and audience segments
• Partner with Product Marketing to align campaign messaging across distinct buyer motions into a single coherent campaign architecture
• Build and lead vertical and persona-based campaign variants that all trace back to one strategic core avoiding message drift at the point of execution
• Collaborate directly with the content SEO/AEO and thought leadership team to ensure campaign messaging and long-form narrative stay in lockstep
• Own campaign planning briefing and cross-functional orchestration across creative field marketing demand gen and regional teams
• Define and report on campaign-level success metrics tying integrated campaign performance back to pipeline and brand awareness goals
• Manage relationships with external creative and agency partners as needed for brand refresh or campaign production work
• Represent the voice of coordinated brand execution in CMO-level strategy reviews

Qualifications :

• 10 years of B2B marketing leadership spanning both brand strategy and integrated/demand campaign execution not one or the other
• A demonstrated track record of unifying marketing narrative across multiple products or a post-merger/post-acquisition product suite into one coherent go-to-market story
• Experience building vertical or segment-specific campaign variants without losing a central brand thread
• Direct experience marketing into enterprise IT HR/EX or service-operations categories ideally with exposure to competitors like ServiceNow Zendesk or comparable enterprise SaaS players
• Comfort operating in ambiguity this role exists because a strategic tension needs resolving in market not because a playbook already exists
• Hands-on fluency with marketing automation and campaign tooling (HubSpot Marketo Salesforce or equivalent)
• Experience managing or closely partnering with external creative/brand agencies
• A bias toward execution: this is a builder role not a strategist-only seat

Additional Information :

Were committed to building a workplace that reflects the diverse world we serve. At Freshworks youll find inclusive teams flexible thinking and opportunities to grow your career - while making work better for millions. 

If this sounds like a journey you want to be part of wed love to meet you. Lets building something refreshing together. 

The annual base salary range for this position is $205000 - $265000 Base Salary. 

Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Bonus/equity may be available.

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time