Director, HCP Marketing DMD

The Director HCP Marketing - DMD leads the development and execution of HCP-focused strategies and initiatives that empower care providers who treat Duchenne Muscular an active launch environment this role is pivotal in driving impactful HCP engagement programs that support successful market entry and long-term adoption. It blends strategic vision with hands-on execution ensuring Dyne delivers meaningful engagement and education aligned with our mission and brand objectives. You operate with agility to meet critical launch milestones leverage innovative technologies and omnichannel tactics to maximize educational objectives. Collaboration across Marketing Medical Affairs Scientific Affairs Market Access and Field Teams is essential to create a cohesive HCP experience from awareness through treatment while continuously optimizing based on real time insights and launch KPIs.

This role is based in Waltham MA.

Primary Responsibilities include:

HCP Strategy & Launch Execution (in alignment with Brand Strategy)

• Own HCP strategy and execution for DMD from pre-launch through launch andbeyond; develop and deliver annual HCP plan todrive growth in alignment with brand strategy set by Brand Lead.
• Define HCP segmentation and map priority behaviors across stages of adoption; translate insights into sequenced engagement strategiesthat move HCPs forward enabled by coordinated messaging and channel optimization.
• Translate clinical data/label into HCP message strategy and content priorities that support adoption andlong-termutilization; provide input into evidence generation priorities to enable sustained differentiation and brand growth.

Omnichannel Activation

• Own the HCP omnichannel engagement strategy across personal andnon-personalpromotion defining strategy and prioritiesand partnering with omnichannel and analytics engagement teams to execute andoptimizeacross disease-state and branded initiatives.
• Build closed-loop deployment modelstocontinuously test and learn which messages and channels resonate detect progression along thebeliefladder and refine journeys accordingly.
• Ensure HCP digital engagement generates actionable signals that drivenextbest actions across digital and field channels in tight coordination with field teams.

Cross Functional Leadership

• Serve as core member of the US Marketing Team partnering closely with Medical & Scientific Affairs Market Access Patient Services Legal Regulatory and Compliance to ensure HCP strategy aligns to the scientific narrative accessrealitiesand patient support model.
• Provide strategic input into competitive readiness and scenario planning(current and future competitors data readouts and pipeline considerations) to grow HCP performance over time.

HCP Education KOL/Peer to Peer and Congress

• Lead peer-to-peer education strategy and executionleveragingmodern formats and channels to advance education.
• Support Regional Market Development Managers as primary field executors for peer-to-peer programming and KOL engagement (e.g. congresses advisory boards speaker programs) ensuring strategic alignment compliant materials and training and consistent capture of field insights to inform ongoing optimization.
• Own end-to-end commercial congress strategy for priority meetings includingobjectives messaging content and booth experience fieldreadinessand integrated pre/during/post congress engagement plans.

Insights Analytics and Operational Excellence

• Serve as the scientifically fluent analytically rigorous HCP marketing lead asking the right questions and partnering with Market Research Analytics and Omnichannel teams to translate insights into performance-improving actions.
• Partner with agencies and internal teams to develop and deployhigh performingcontent;leverageAIenabledworkflowswhereappropriate toincrease speed and effectiveness whilemaintainingcompliance.
• Drive PRC execution for HCP materials and ensure all initiatives meet regulatory privacy and company policy requirements.

Experience and Skills Requirements:

• Bachelors degreerequired; advanced degree such as MBA or MPH preferred
• 10 years of experience in the pharmaceutical or biotechnology marketing with 5 years of experience in US HCP Marketing.
• Demonstrated success leading launch-phase HCP marketing for specialty or rare disease products.
• Experience in neurology neuromuscular rare disease or accelerated approvalstronglypreferred.
• Proven ability to translate complex science into compelling compliant HCP messaging.
• Strong strategic mindset with hands-on execution capability.
• Experience working in cross-functional teams in a fast-paced environment.
• Excellence in communication influence and stakeholder management skills.
• Entrepreneurial mindset with comfort building capabilities in a first-launch environment.
• Curious early adopter of emerging technologies; comfortable piloting AI-enabled solutions to improve marketing effectiveness and efficiency.
• Willingness to travelas needed (anticipatedup to 30%)