Director, Finance

Who We Are

Parenting isnt picture-perfect. Its messy hilarious exhausting and life-changing sometimes all before noon. Thats where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker the NoseFrida and has grown into a 200 product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We dont shy away from the stuff no one else wants to talk about nipple pain diaper blowouts or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is solve the problems that actually matter and build products that help parents feel seen supported and totally capable.

You can now find Frida products in 50 countries and thousands of stores across the U.S. from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorns leadership Frida has become a category leader by challenging taboos championing honesty and supporting families at every stage of parenthood and beyond earning acclaim on TIMEs 100 Most Influential Companies TIME Best Inventions Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win Knowing were helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking a Director of Finance to join our team and be responsible for leading the companys forecasting planning reporting and analysis. The ideal candidate will be a seasoned leader have a strong financial acumen excellent presentation skills and a can-do attitude. Working across different departments within the company the selected candidate will have an opportunity to own projects and initiatives that shape strategy and drive sustainable growth. The Director of Finance will thrive in a dynamic fast-paced and entrepreneurial environment.

Responsibilities to include:

Financial Planning & Forecasting

• Own the annual budgeting process and quarterly reforecasting cycles coordinating submissions across all functions
• Maintain and continuously improve forecasting models integrating top-down and bottom-up inputs
• Lead monthly Budget vs. Actual reviews with department heads to ensure effective expense management inter-departmentally
• Assist in the development of the long-term financial plan including revenue margin and cash flow projections

Business Performance Management

• Deliver monthly and quarterly financial reporting packages to senior leadership and the board including variance analysis and management commentary
• Develop and track KPIs across P&L working capital and operational metrics
• Identify risks and opportunities versus plan; proactively surface actionable insights

Operational Finance

• Support gross margin management including COGS analysis and cost bridge reporting
• Collaborate with Supply Chain and Operations on demand planning alignment and cost-out initiatives
• Lead forecasting and budgeting for related P&L line items (e.g. Fulfillment Sourcing Supply Chain)
• Manage Cost Tracking for dissemination to key parties across the Operations functions

Leadership & Process

• Lead and develop direct report(s) fostering a culture of rigor and continuous improvement responsible for their development and career planning
• Partner with Accounting on close processes ensuring alignment between actuals and forecast
• Partner with IT to drive automation and reporting efficiency initiatives

What You Will Need

• Bachelors degree in economics/finance/accounting or comparable
• 10 years of related experience
• Strong people manager and developer of talent
• Extensive excel and analytical background
• Excellent written and verbal communication
• Strategic thinker with the ability to work in a fast-paced environment in which requirements & priorities change

Who You Will Work With

Frida is an organization that values collaboration and community. As the Director of Finance you will work closely with senior leadership Operations RD&E IT HR Marketing and Accounting.

Our Ways of Working

Frida HQ is located in Miami Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

We offer a comprehensive and thoughtfully designed benefits package to support our employees:

• Robust health benefits including:
• Comprehensive medical vision and dental plan options
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance Short-Term Disability and Long-Term Disability Cancer Coverage and more
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days federal holidays sick/wellness days floating holidays and a birthday day off!
• Pregnancy and parental leave
• Weekly wellness programming in-office
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected Veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

Privacy Policy

By applying for this position you acknowledge and understand that your information will be used as described in Fridas Job Applicant Privacy Policy: and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number bank account or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods not unofficial platforms such as WhatsApp Telegram or personal email accounts. All legitimate communication will come from an official @ or @ email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC please report it to or Your safety and privacy is our priority.

Required Experience:

Director