Director, Digital Marketing

The Role: Strategy is seeking a Director of Digital Marketing to architect and execute the companys digital demand generation and brand engagement strategy. This role will play a pivotal part in driving double-digit sales growth accelerating new logo acquisition and elevating brand presence in the market. Based at Headquarters this position reports to the CPO and partners cross-functionally with Product Marketing Field Marketing Business Development Sales Leadership and the CXO team to deliver high-quality lead flow from initial awareness to sales conversion.

Location: This position is headquartered in Tysons Corner VA and requires employees to work onsite at HQ a minimum of four days per week.

Key Responsibilities:

• Own the Digital Demand Generation Engine: Lead the development and execution of omni-channel marketing strategies including paid earned and owned channelsto target industry-specific personas effectively and drive qualified pipeline and revenue growth.

• Funnel Management & Lead Nurture: Design and implement comprehensive nurture strategies leveraging segmentation personalization and marketing automation to influence prospects throughout every stage of the buyers journey.

• Brand Leadership: Oversee brand development and content strategy to create compelling messaging and assets that amplify awareness trust and loyalty among prospects and customers.

• Data-Driven Decision Making: Leverage data and analytics to maximize campaign performance and continually iterate and improve performance over time.

• Budget & ROI: Develop and manage the digital marketing budget implementing rigorous measurement frameworks to track performance and report on ROI across all channels and campaigns.

Qualifications:

• Experience creating and executing novel out of the box digital marketing initiatives at B2B start-ups or new product categories at more established companies.

• 5 years of progressive experience in digital marketing leadership driving B2B or B2C demand generation with a proven track record of measurable results.

• Deep expertise in full-funnel digital marketing strategies performance analytics website optimization content strategy and integrated omni-channel campaigns.

• Analytical acumen; demonstrable experience using data to optimize strategy allocation and execution for maximum impact.

• Experience managing budgets and delivering accountable ROI across complex marketing programs.

• Entrepreneurial spirit agile mindset and a passion for driving innovation and continuous improvement.

Additional Information :

Strategy is an equal opportunity employer. All applicants will receive consideration for employment without regard to race creed color religion national origin gender sex sexual orientation gender identity disability veteran status age genetic information or any other legally-protected basis.

Strategy provides reasonable accommodation for qualified individuals with disabilities in the hiring process.  If you have any difficulty using our online system and you need an accommodation due to a disability you may contact us about your interest in employment at .

Visit Strategys Careers page for additional information.

Remote Work :

No

Employment Type :

Full-time