Director, Demand Generation Apple Ads

At Apple we focus deeply on our customers experience. Apple Ads brings this same approach to advertising helping people find exactly what theyre looking for and helping advertisers grow their technology powers ads and sponsorships across Apple Services including the App Store Apple News Apple Maps and Apple TV. Everything we do is designed for trust connection and impact: We respect user privacy integrate advertising thoughtfully into the experience and deliver value for advertisers of all sizes - from small app developers to big global brands. Because when advertising is done right it benefits everyone.

Apple Ads is looking for a Director of Demand Generation. This role will be responsible for defining and executing our global B2B acquisition engagement and pipeline growth strategies. This leader will understand and appreciate how Apples approach to marketing is different and will be energized by the challenges and opportunity to create high-performing demand generation campaigns that respect user privacy. This person will build a world-class demand generation engine that accelerates sales cycles and drives measurable business impact. Working closely with sales product marketing data insights and creative functions this leader will substantially contribute to the growth of our platform and the success of our advertisers.

Architect and execute the global demand generation strategy for Apple Ads aligning direct marketing initiatives with business and revenue the global B2B pipeline target. Develop scalable predictable and measurable multi-channel campaigns that boost awareness generate high-quality leads and drive mentor and scale a diverse high-performing team of demand generation professionals marketing operations specialists and campaign a rigorously data-driven culture. Oversee the development of robust reporting dashboards full-funnel analytics and advanced B2B attribution models to measure ROI CAC and LTV and present insights to executive seamlessly with Product Marketing Creative and Data Insights to ensure all campaigns deliver a premium unified brand experience that reflects Apples within the bounds of Apples strict privacy standards proving that highly effective targeted B2B marketing can be achieved without compromising user trust or relying on intrusive travel required.

15 years of experience developing B2B marketing strategies campaigns and demand generation programs.n5 years managing and scaling high-performing marketing departments optimizing marketing operations and delivering high-quality track record of driving scalable predictable B2B pipeline and revenue growth across global markets.

BA/BS or above in Communications Marketing Advertising Business or related experience driving revenue and scaling demand generation for advertising platforms AdTech agencies or performance media expertise in multi-channel B2B strategy including performance marketing lifecycle/email campaigns and digital at building relationships and leading through influence particularly in partnering deeply with marketing and sales proficiency in championing a data-driven culture utilizing complex attribution models and optimizing marketing platforms from strategy and concept to delivery and who excels at navigating through ambiguity to move initiatives forward in a highly matrixed global problem solver adept at translating business opportunities into effective premium brand experiences that generate written and verbal communication - with the ability to make complex data and funnel analytics simple for executive attention to detail thoughtfulness and curiosity are required.