Director, Data Strategy & Services

Build the GTM Data Foundation That Powers Personalization & Revenue Acceleration

The Director Data Strategy & Services owns the data strategy that directly enables our marketing operations and GTM velocity. Youll lead the product roadmap for our Customer Data Platform (CDP) identity graph and the governed real-time data infrastructure that powers personalization attribution and AI-driven revenue decisions across Marketo Adobe AEM Demandbase and our analytics stack.

This is a high-impact product leadership role where your decisions cascade across a 100 person GTM organizationdirectly influencing campaign velocity personalization depth and revenue team enablement. Youll translate complex data challenges into simple usable capabilities that let marketing and sales move faster.

What you get to do:

• Own the roadmap** for CDP identity resolution and data enrichmentprioritizing what marketing operations and revenue teams need to execute at scale
• Lead identity graph expansion** with hands-on input into matching logic deterministic/probabilistic models and cross-channel stitching that powers real-time personalization
• Drive data quality as a competitive advantage**define and enforce SLOs (identity match rate freshness completeness) that directly impact campaign performance and attribution accuracy
• Enable AI/ML at scale**ensure your data pipelines and feature engineering support predictive scoring journey propensity and churn models that drive GTM decisions
• Govern without gating**architect privacy and compliance frameworks (GDPR CCPA emerging US laws) that protect the business while enabling innovation and real-time activation
• Set data integration standards** that let IT Data Engineering and downstream teams move confidentlydefining latency targets SLAs and integration patterns that scale

Qualifications :

Who You Are

• Youve led data strategy MarTech operations or CDP implementation in a B2B SaaS environment and know what good looks like operationally
• Youve managed product roadmaps for data capabilities with multiple stakeholder groups pulling in different directionsand found elegant ways to prioritize
• Youre fluent in modern GTM stacks: CDP (Adobe Salesforce Treasure Data) CRM (Salesforce Dynamics) MAP (Marketo HubSpot) ABM (Demandbase) and analytics (CJA Snowflake)
• You understand identity resolution challenges (deterministic matching probabilistic modeling cross-channel stitching) and can evaluate or guide technical solutions
• Youve shipped data governance frameworks that actually workedbalancing security/compliance with the speed marketing needs
• You can translate we need a unified identity graph into concrete milestones measurable outcomes and quarterly execution plans
• Youre comfortable in the room with C-level GTM leaders IT architects and data engineersand can speak credibly to all three
• Youve supported AI/ML use cases in GTM (churn models propensity scoring audience segmentation)
• Highly Preferred: experience with Adobe suite Kafka or Snowflake

For positions in this location we offer a base pay of $173300 - $238300 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

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Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

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Remote Work :

Yes

Employment Type :

Full-time