Digital Strategy & Growth Manager

Job Title: Digital Strategy & Growth Manager

Department: Marketing & Communications

Reports To: Executive Director of Enrollment & Brand Strategy

Type: Full-Time (40 hours) Exempt

Position Summary

The Digital Strategy & Growth Manager is a full-time 12-month position responsible for leading Cincinnati Hills Christian Academys digital marketing strategy lead generation efforts and digital assets. This role develops and executes integrated marketing strategies that increase awareness generate qualified inquiries strengthen brand perception and advance institutional objectives. The core job functions include overseeing digital advertising email text messaging websites customer portals and data analytics.

Operating as a shared service for the entire school the Marketing & Communications team supports a wide range of internal stakeholders including Admissions Athletics Fine Arts Community Engagement Development and more.

This position combines strategic marketing leadership technical website oversight digital innovation and marketing technology management. The successful candidate will leverage analytics emerging technologies and customer insights to improve performance optimize user experiences and deliver measurable business outcomes.

This role requires an individual who understands and embraces CHCAs mission vision and value proposition; is passionate about Christian education; possesses a growth mindset; and demonstrates a strong commitment to excellence innovation and measurable results.

Key Responsibilities

Marketing Strategy

Serve as CHCAs lead digital marketing strategist ensuring digital efforts support community engagement goals and revenue streams including enrollment retention and fundraising.

Develop and execute integrated marketing strategies that align messaging content advertising digital channels events and audience engagement.

Partner with institutional leaders to identify growth opportunities and translate organizational priorities into measurable marketing objectives audience strategies and execution plans.

Lead initiatives related to audience growth customer experience digital transformation and marketing technology innovation.

Lead Generation & Audience Growth

Own CHCAs digital lead generation strategy creating campaigns and customer journeys that increase inquiries registrations applications enrollment opportunities donor engagement and community participation.

Design manage and optimize marketing funnels that move prospective families from awareness through enrollment.

Establish lead generation goals conversion benchmarks and performance metrics aligned with institutional objectives.

Collaborate with Admissions and other departments to improve lead quality prospect nurturing and conversion throughout the customer journey.

Optimize landing pages forms calls-to-action and user experiences to maximize engagement and conversion.

Digital Marketing & Campaign Management

Develop execute and optimize multi-channel marketing campaigns across paid owned and earned digital channels.

Manage SEO SEM email marketing social media marketing digital advertising website marketing and audience engagement initiatives.

Develop nurture strategies that support enrollment fundraising event participation and community engagement goals.

Manage digital marketing budgets and allocate resources to maximize performance and return on investment.

Social Media Strategy

Partner with the Content Strategy & Communications Manager to develop and execute social media strategies that strengthen CHCAs brand engagement and reputation.

Monitor platform performance audience growth engagement trends and emerging best practices.

Support content publishing community engagement and digital storytelling efforts as needed.

Email Marketing CRM & Marketing Technology

Develop deploy and optimize email text messaging and automated communication campaigns.

Partner with Marketing & Communications CRM administrators and Data Services teams to improve audience segmentation reporting automation and lead management processes.

Leverage marketing technology platforms to improve operational efficiency data quality and audience engagement.

Website Strategy & Digital Experience

Serve as product owner and administrator for CHCAs website ecosystem ensuring the website serves as a primary platform for communication engagement and lead generation.

Manage website architecture user experience content strategy accessibility SEO mobile responsiveness and performance optimization.

Maintain website content and functionality using CMS platforms and web technologies including WordPress Elementor Gravity Forms and The Events Calendar.

Partner with external developers and vendors to manage enhancements integrations technical improvements and website projects.

Develop wireframes requirements content structures and project documentation for new website initiatives.

Oversee website and portal calendars and manage parent incoming parent and student portals within the Marketing & Communications area.

Analytics Reporting & Optimization

Work with leadership to establish KPIs dashboards reporting frameworks and performance analyses across digital marketing and website initiatives.

Measure campaign effectiveness attribution website engagement audience behavior and conversion performance.

Translate data into actionable recommendations that improve marketing effectiveness and organizational outcomes.

Foster a culture of testing measurement continuous improvement and accountability.

Develop and maintain dashboards that aggregate marketing admissions enrollment and engagement data.

Digital Innovation

Identify and implement technologies automations and workflows that improve marketing performance operational efficiency personalization and content development.

Evaluate emerging trends in artificial intelligence analytics marketing technology and customer engagement platforms recommending solutions that create strategic advantages for CHCA.

Additional Responsibilities

Create marketing content as needed including short-form video photography and other digital assets.

Maintain and manage photography within CHCAs SmugMug platform.

Competencies & Skills

- Growth-focused mindset

- Creative visual and design skills

- Strong user experience (UX) design expertise

- Advanced website management knowledge

- Expertise in digital marketing practices tactics and trends

- Data analytics and insight generation skills

- Strong understanding of lead generation customer acquisition customer journeys and conversion optimization

- Understanding of web development concepts systems integrations APIs HTML CSS and digital platforms

- Strong project management prioritization and organizational skills

- Ability to balance strategic thinking with hands-on execution

- Highly motivated and results-oriented

- High attention to detail

- Excellent written verbal presentation and interpersonal communication skills

- Collaborative relationship-building and consulting skills

- Team player with a positive enthusiastic attitude

- Self-motivated with the ability to work independently in a fast-paced environment

- Innovative mindset with a passion for continuous learning and improvement

- Creative thinker and analytical problem solver

Leadership Opportunity

The Digital Strategy & Growth Manager does not have direct reports but serves as the strategic lead for CHCAs digital marketing efforts and is responsible for managing relationships with external vendors agencies website development partners and technology providers.

Required Qualifications

- Bachelors degree in Marketing Communications Business Digital Media Information Systems or a related field

- Minimum of 3 years of professional experience in digital marketing growth marketing or marketing strategy

- Demonstrated experience driving lead generation audience growth engagement and conversion outcomes

- Minimum of 2 years of website administration and content management experience preferably with WordPress

- Experience with content management systems marketing automation platforms CRM systems and digital marketing technologies

- Working knowledge of HTML CSS and website management best practices; familiarity with JavaScript required and PHP preferred

- Experience with digital advertising platforms social media marketing and email marketing

- Experience with Google Analytics Google Ads Meta Ads or comparable analytics and advertising tools

- Strong analytical reporting and problem-solving skills

- Commitment to CHCAs Christian mission and ability to represent it authentically

CHCA is an Equal Opportunity Employer. All qualified candidates encouraged to apply and will be considered.

Essential functions under the Americans with Disabilities Act may include any of the duties knowledge and skills listed above. This list is illustrative only and is not a comprehensive listing of all functions and duties performed by employees in this position. Regular attendance is an essential function of this job.

The physical demands work environment factors and mental functions described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

PHYSICAL DEMANDS: While performing the duties of this job the employee is required to stand; walk; sit; use hands to finger handle or feel; reach with hands and arms; climb or balance; stoop kneel crouch or crawl; talk or hear; and taste or smell. The employee must occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this job include close vision distance vision and ability to adjust focus.

WORK ENVIRONMENT: The noise level in the work environment is usually moderate.

MENTAL FUNCTIONS: While performing the duties of this job the employee is required to compare analyze communicate copy coordinate instruct compute synthesize evaluate use interpersonal skills compile and negotiate.

Required Experience:

Manager