Digital Product Management Senior Manager- EMM & Agent Orchestration

About this role:

Wells Fargo is seeking a Digital Product Management Senior Manager within the Marketing & Sales Platform team to lead new enterprise Generative AI capabilities Surface & Orchestration. Surface will serve as the central UI (copilot) for campaign managers to design test approve and deploy marketing campaigns while an orchestration layer coordinates a set of downstream AI agents that handle audience targeting creative generation channel activation compliance checks and performance insights. These capabilities will be an integral part of our overall GenAI Marketing strategy. Future Autonomous Marketing. This role blends product strategy and platform delivery bringing together marketing AI engineering data science analytics risk and operations to deliver a secure scalable and compliant capability for Consumer Marketing.

You will define the product vision and roadmap develop a new team own the backlog (epics/features/acceptance criteria) and also implement a robust product operating modelcovering governance model risk management observability and supportso marketers can confidently adopt Surface for endtoend campaign workflows.

In this role you will:

• Own the product vision strategy and roadmap for Surface a Generative AI capability that acts as a central UI and an orchestration layer for downstream marketing agents.
• Define user journeys and UX for campaign managers and marketing operations (brief ideation audience selection creative generation approvals deployment and postlaunch optimization).
• Translate business outcomes into wellformed epics features and acceptance criteria; prioritize and sequence the backlog; and lead agile teams to ship highquality increments.
• Build and evolve the orchestration layer that coordinates downstream agents (e.g. audience & segmentation creative & content channel & flighting compliance & brand safety analytics & insights).
• Establish product operations including SLAs incident response observability/telemetry evaluation harnesses redteaming and continuous improvement loops.
• Partner across Marketing AI/ML Engineering Data Science Analytics MarTech/AdTech Legal/Compliance InfoSec and Risk to deliver an enterprisegrade capability.
• Integrate with agents that will perform tasks on the broader martech stack (e.g. journey orchestration personalization A/B testing CDP email/SMS/push platforms paid media APIs) to enable endtoend campaign execution.
• Implement Responsible AI and Model Risk Management practices (governance privacy/PII safeguards bias/quality testing prompt logging humanintheloop review and content policy guardrails).
• Drive performance and cost management (token usage caching RAG model selection throughput/latency SLAs) and define quality metrics (precision/recall hallucination rates user satisfaction).
• Define adoption engagement and business impact KPIs; create dashboards and mechanisms to track outcomes (timetolaunch lift operational efficiency compliance findings).
• Own change management enablement and training for marketers; build a strong feedback loop with power users and a Community of Practice.
• Lead vendor/partner evaluations and negotiations for LLMs agent frameworks vector databases and observability tools; manage budgets and contracts in partnership with sourcing.
• Coach and develop a team of product managers and product analysts; establish best practices in discovery experimentation and datadriven decision making.
• Foster a strong agile discipline that inspires teams to continuously improve deliveryevidencedthrough key agilitymetrics
• Build frameworks for complex decision making that enable effective debate and accelerate getting to the rightanswer

Required Qualifications:

• 6 years of digital product management or leadership experience or equivalent demonstrated through one or a combination of the following: work experience training military experience education
• 3 years of management or leadership experience
• Proven experience with Pega and Adobe platforms representing expertise in successfully implementing complex solutions across the Marketing life cycle; this should include decision engines RTCDP testing and content.
• Handson familiarity with Generative AI platforms (LLMs) agent orchestration frameworks prompt engineering vector search/RAG experimentation and evaluation methods.

Desired Qualifications:

• Proven success owning strategy roadmap and delivery for complex crossfunctional products; strong stakeholder management and executive communication.
• Expertise in agile product delivery (backlog management PI planning sprint ceremonies release planning) and writing clear testable acceptance criteria.
• Experience integrating enterprise products with marketing technology stacks APIs and data platforms; ability to reason about data lineage quality and privacy.
• Demonstrated ability to implement governance and controls across privacy security and Responsible AI; comfortable partnering with Risk Legal and InfoSec.
• Ability to synthesize multi-dimensional complex and interrelated concepts into clear consumable implications actions anddecisions
• Demonstratedtrack recordof effective influencing and collaboration at alllevels
• Exceptionalproblem solvingabilities
• Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet businessobjectives
• Excellent written and oral communication skills with ability to clearly communicateresults

Candidate must be willing to work onsite at one of the stated locations listed in the job posting on a hybrid schedule.

VISA Sponsorship not supported by this role.

Pay Range

Posting End Date:

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit Market Financial Crimes Operational Regulatory Compliance) which includes effectively following and adhering to applicable Wells Fargo policies and procedures appropriately fulfilling risk and compliance obligations timely and effective escalation and remediation of issues and making sound risk decisions. There is emphasis on proactive monitoring governance risk identification and escalation as well as making sound risk decisions commensurate with the business units risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process visitDisability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.