Digital Marketing-Senior Manager

You want more out of a career. A place to share your ideas freely even if theyre daring or different. Where the true you can learn grow and thrive. At Verizon we power and empower how people live work and play by connecting them to what brings them joy. We do what we love driving innovation creativity and impact in the world. Our V Team is a community of people who anticipate lead and believe that listening is where learning crisis and in celebration we come together lifting our communities and building trust in how we show up everywhere & always. Want in Join the #VTeamLife.

As the Lead of Emerging Marketing Technology for Verizon Value you will step into a highly technical product operations and marketing role that places you at the forefront of change at the intersection of marketing and AI. The role is responsible for leading the end-to-end design deployment and adoption of agentic AI workflows across the marketing lifecycle acting as the critical bridge between marketing strategy and technical engineering teams to build closed-loop automation systems. Key responsibilities include executing the brands Generative and Answer Engine Optimization (GEO/AEO) roadmaps to maximize visibility across leading LLM platforms. Additionally the position owns vendor procurement technical architecture collaboration and the governance frameworks necessary to mitigate adoption friction and ensure brand safety.

Key Responsibilities:

Agentic & Orchestration AI Tooling

• Leading E2E design and roll out of AI tools to assist in campaign brief creations - systems that ingest brand guidelines historical performance audience data and competitive context to draft or strengthen briefs and creative.

• Architecting agentic workflows that can take and orchestrate downstream tasks - e.g. routing to creative scaling tools triggering compliance/QA checks populating media specs and naming.

• Building AI-enabled scaling systems that take a hero asset and adapt it across formats (paid social display email OOH retail assets etc.) and channels with minimal manual rework.

• Owning roadmap for where in the campaign lifecycle AI tools provide the most leverage and sequence builds across the portfolio of brands.

• Designing human-in-the-loop workflows that make creatives feel empowered by AI tools rather than replaced by them actively solving for adoption friction.

• Owning the execution of the GEO/AEO roadmap; monitor brand citations in LLMs manage AI-readable schema and turn the GEO strategy into actionable tactics for the SEO and affiliate team.

Technical Build

• Partnering with data and analytics teams to design closed loop performance monitoring systems to surface in-flight campaign performance identifying whats working /underperforming and automatically feed learnings back into briefs creative testing roadmaps and optimization backlogs.

• Defining technical architecture decisions in partnership with GTS/analytics; where orchestration logic lives how brands campaign data feeds into agents how outputs get reviewed before going live.

• Being responsible for translating marketing requirements into technical user stories for data engineers and vice versa.

Governance Quality Adoption

• Established guardrails QA workflows and brand safety/compliance review processes for AI-generated or assisted briefs and creative.

• Building measurement frameworks proving ROI of AI tooling investments.

• Creating training and enablement materials champion adoption across marketing teams.

• Owning the evaluation procurement and ongoing lifecycle of third-party AI vendors and open-source models used in their orchestration pipelines.

Emerging Technology

• Continuously scanning trends and translate them into a prioritized roadmap of what to pilot monitor and deprioritize (e.g. social commerce AI commerce etc.).

• Aligning priorities with channel teams (e.g. performance marketing media SEO social PR) to design and structure pilots.

• Building the case to scale winning pilots (tooling playbooks measurement) then hand off to the appropriate execution team.

Youll need to have:

• Bachelors degree or four or more years of work experience.

• Six or more years of relevant experience required demonstrated through one or a combination of work and/or military experience or specialized training.

• marketing with direct experience in marketing operations campaign management or martech.

• Deep hands on building and customization tools and platforms in a marketing/business context.

• Strong working knowledge of agentic AI and orchestration concepts: multi-agent workflows RAG prompt chaining structured data/context engineering how agents handoff tasks to one another.

• Understanding of marketing data infrastructure - how briefs template DAMs campaign management tools and performance/BI systems could feed into or receive output from AI agents.

Even better if you have one or more of the following:

• MBA highly preferred.

• Understanding of what makes a strong campaign brief and what data should inform it.

• Experience with creative production workflows and the practical challenges of scaling creative and the practical challenges of scaling creative across many formats/channels.

• Strong leadership and communication skills to drive recommendations articulate tradeoffs and communicate plans to senior executives.

• Ability to translate complex ideas and express them in concise simple to understand ways.

• Strong project management skills multi tasking is vital to success.

• Leadership in digital space and strong knowledge of digital media platforms.

• Demonstrated ability to direct and set strategy; follow through with execution.

• Excels at working under pressure on multiple projects simultaneously while meeting deadlines with frequent interruptions and redefined priorities.

• Proven ability to take initiative influence others and achieve results.

• Skilled and comfortable at working within the marketing matrix.

• Proven ability to manage a team of highly skilled marketeers.

• Comfortable with continuously changing priorities.

• Strong analytical problem solving and planning skills.

• Excellent written and verbal presentation skills.

• Ability to easily transition from high level strategic thinking to detailed execution.

If Verizon and this role sound like a fit for you we encourage you to apply even if you dont meet every even better qualification listed above.

In this hybrid role youll have a defined work location that includes working from home and a minimum of three days per week in the office which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

In this hybrid role youll have a defined work location that includes working from home and a minimum of three days per week in the office which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

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Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status disability or other legally protected characteristics.

Our benefits are designed to help you move forward in your career and in areas of your life outside of Verizon. From health and wellness benefit options including: medical dental vision short and long term disability basic life insurance supplemental life insurance AD&D insurance identity theft protection pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan up to 8 company paid holidays per year and up to 6 personal days per year paid parental leave adoption assistance and tuition assistance plus other incentives weve got you covered with our award-winning total rewards package. Depending on the role employees have the opportunity to receive compensation in the form of premium pay such as overtime shift differential holiday pay allowances etc. Newly hired employees receive up to 15 days of vacation per year which grows with additional service. For part-timers your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles your compensation will be adjusted to reflect your hours.

The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $105000.00 - $201000.00.

The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115500.00 - $201000.00.