Digital Marketing Manager
Fort Lauderdale, FL - USA
Job Summary
Grace Bay Resorts is seeking a Digital Marketing Manager to join our team in a full-time remote capacity. This exciting opportunity is based in Fort Lauderdale and sits at the heart of our growing hospitality brand where you will play a key role in shaping how we connect with guests drive bookings and build lasting brand loyalty across the digital landscape.
As the Digital Marketing Manager you will lead strategic marketing initiatives oversee multi-channel campaignsand partner closely with cross-functional teams to elevate Grace Bay Resorts online presence. Your work will directly influence guest acquisition engagementand revenue growth while supporting the overall goals of our hospitality portfolio. From campaign planning to performance analysis this role is essential to ensuring our brand stays visible relevantand compelling in a competitive market.
This position offers a competitive hourly rate of $40 - $60 USD per hour along with the flexibility of remote work and the opportunity to make a meaningful impact within a fast-paced hospitality-driven environment. If you are a strategic creativeand data-informed marketer ready to grow with a dedicated team we invite you to apply.
- Develop and execute comprehensive digital marketing strategies that drive brand awareness engagementand direct bookings
- Manage multi-channel campaigns across SEO SEM email social mediaand display advertising
- Analyze campaign performance using digital analytics tools and translate insights into actionable optimizations
- Oversee website content landing pagesand conversion rate optimization to enhance user experience and drive reservations
- Collaborate with internal teams external agenciesand partners to ensure consistent brand messaging across all digital touchpoints
- Conduct market research and audience analysis to identify trends guest needsand competitive opportunities
- Monitor digital marketing budgets allocate resources efficientlyand maximize ROI across channels
- Implement and refine SEO best practices to improve organic search rankings and visibility
- Track key performance indicators (KPIs) and prepare regular performance reports for leadership review
- Stay current with hospitality industry trends emerging digital toolsand evolving marketing technologies
- Align digital campaigns with seasonal promotions property offeringsand brand initiatives
- Drive guest retention and loyalty through personalized email journeys re-targeting campaignsand data-driven segmentation
- Mid-senior level experience in digital marketing with a strong portfolio of successful campaign execution
- Demonstrated experience within the hospitality industry or related service-oriented sectors (preferred)
- Expertise in digital marketing channels including SEO SEM email marketing social media advertisingand content marketing
- Strong analytical skills with the ability to interpret data generate insightsand make data-driven decisions
- Proven ability to manage multiple projects simultaneously in a fast-paced remote work environment
- Excellent written and verbal communication skills with a keen eye for brand voice storytellingand audience engagement
- Hands-on experience with web analytics platforms CRM systemsand marketing automation tools
- Solid understanding of digital advertising principles audience targetingbudget managementand performance optimization
- Ability to collaborate effectively with cross-functional teams agency partnersand internal stakeholders
- Self-motivated proactiveand resourceful with strong organizational and time-management skills
- Knowledge of hospitality marketing trends guest lifecycle strategiesand revenue-driven campaign planning
- Creative thinker with a passion for delivering impactful measurable results in a remote-first culture