Digital Marketing Lead

Were looking for a hands-on Digital Marketing Lead to join our growing Marketing team. This role is ideal for someone who enjoys being in the work: building launching testing and optimizing digital campaigns that support pipeline and revenue. 

Youll execute end-to-end campaigns across paid media email web and other digital channels while partnering closely with Product Marketing Sales Marketing Operations Brand and RevOps. Were looking for someone who is proactive detail-oriented eager to learn and comfortable moving quickly in a fast-paced SaaS environment. 

If you enjoy experimenting with new ideas using data to improve performance and finding smarter ways to work with AI wed love to meet you. 

What Youll Do: 

• Build launch and optimize digital campaigns across LinkedIn Google Reddit display/programmatic paid social and email 
• Execute integrated campaigns that support new logo acquisition pipeline and revenue 
• Build audience segments and support targeted and account-based campaigns 
• Partner with Product Marketing to bring messaging landing pages creative and campaign content to market 
• Monitor campaign performance and making ongoing optimizations based on engagement conversion and pipeline results 
• Run A/B tests across messaging creative audiences landing pages and digital experiences
• Work closely with Marketing Operations RevOps Sales and Analytics to support campaign tracking reporting and attribution 
• Coordinate with agencies and vendors needed to support campaign execution
• Use AI-powered tools and workflows to improve campaign building reporting personalization and team efficiency
• Share learnings and recommendations that help improve future campaign performance 

Qualifications :

• 3-5 years of hands-on B2B marketing demand generation or campaign marketing experience
• Experience executing multi-channel digital campaigns from build and launch through optimization and reporting 
• Hands-on experience with some combination of: 
  • LinkedIn Ads
  • Google Ads/ SEM
  • Paid social 
  • Display or programmatic advertising 
  • Email marketing 
• Comfortable working with campaign performance data and using insights to make optimizations 
• Experience collaborating with Product Marketing Sales Marketing Operations Creative or Analytics teams 
• Strong project management skills and attention to detail 
• Ability to manage multiple campaigns and priorities in a fast-paced environment 
• Strong written communication skills and willingness to learn new tools and channels quickly 
• Experience with Marketo Salesforce Demandbase 6sense or other marketing/ABM platforms is a plus 
• Experience using AI tools to support campaign execution reporting research or personalization is a plus

Additional Information :

Please note this is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from our Downtown Boston MA office.

The annual base salary range for this position is $110000 - $130000. This role is also eligible for a target bonus. 

Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Freshworks offers multiple options for dental medical vision disability and life insurance. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits. 

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time