Digital Brand Experience Specialist

We are seeking a creative and data-driven Digital Brand Experience Specialist to enhance and manage how customers interact with our brand across digital platforms. This role focuses on delivering consistent engaging and user-centered brand experiences across websites social media email and digital campaigns.

The ideal candidate blends marketing strategy UX awareness and analytics to create meaningful digital touchpoints that drive engagement loyalty and brand growth.

• Develop and execute digital brand experience strategies across web mobile and social platforms
• Ensure brand consistency across all digital channels and customer touchpoints
• Collaborate with marketing design content and product teams to deliver cohesive campaigns
• Analyze customer journeys and optimize user experience (UX) and engagement
• Monitor brand performance metrics (engagement conversion rates retention)
• Manage and optimize website content landing pages and digital assets
• Support digital campaigns product launches and brand initiatives
• Conduct A/B testing and usability analysis to improve digital interactions
• Stay current on digital trends emerging technologies and customer behavior insights

• Bachelors degree in Marketing Digital Media Communications or related field
• 25 years of experience in digital marketing brand management or UX-related roles
• Strong understanding of digital channels (web social email SEO/SEM)
• Experience with analytics tools (Google Analytics Adobe Analytics etc.)
• Familiarity with CMS platforms (WordPress Webflow etc.)
• Knowledge of UX/UI principles and customer journey mapping
• Strong communication and cross-functional collaboration skills

• Digital Brand Strategy
• User Experience (UX) Optimization
• Data Analysis & Insights
• Content & Campaign Coordination
• Customer Journey Mapping
• Creative Thinking & Innovation

• Experience with marketing automation tools (HubSpot Marketo Salesforce)
• Basic knowledge of HTML/CSS or web design tools
• Experience working in e-commerce or digital-first environments
• Certifications in Google Analytics UX or digital marketing

• Competitive hourly compensation
• Remote work flexibility
• Opportunity to work on high-impact digital brand initiatives
• Career growth in marketing UX or brand strategy
• Collaborative and innovative work environment