Development & Marketing Director
Job Location:
Raleigh, WV - USA
Yearly Salary:
Posted on:
Vacancies:
Job Summary
Job Title: Development & Marketing Director
Department: North Carolina Chapter
Location: Hybrid based in Raleigh-Durham-Chapel Hill NC
Reports To: Chapter Director
Supervises: Communications Manager
Context: At the Sierra Club we believe in the power of interdependence. Together we remain committed to the fight for a healthy climate built on a foundation of environmental racial economic and gender justice a future where all people benefit from a healthy thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel injustice we will continue to fight for a bold transformational agenda that recognizes the interconnectedness between our planet our humanity and our future. By recognizing that our destinies are tied we continue to name that all things are fundamentally connected and the overlap between ecology race gender and representative government will move to either advance our collective humanity or to oppress it. Sierra Club has close to 700 staff across the country and a network of 64 local chapters that are led and fueled by thousands of volunteers. We are also proud to be a unionized employer with three labor unions representing more than half of our employees.
Scope: The Development & Marketing Director leads the Chapters integrated fundraising marketing and communications efforts to grow revenue and build power across North Carolina. Supervises the Communications Manager develops and executes multi-year fundraising and engagement strategies manages donor relationships and CRM systems and oversees multi-channel marketing and communications to advance the Chapters environmental advocacy and organizing goals. Supports the Chapter Director in donor engagement and ensures consistent compelling messaging aligned with both national Sierra Club standards and North Carolina audiences. This is an in-person position based in Raleigh NC.
This is a hybrid position that requires frequent in-person meetings as well as occasional in-state travel.
Job activities include but are not limited to:
Strategic Leadership and Management.
Lead the development and execution of a multi-year integrated revenue and engagement strategy in close collaboration with chapter staff that aligns with the strategic plan and priorities set forth by the national Sierra Club.
Foster a culture of fundraising and shared ownership across staff and volunteer leaders.
Delegate work tasks appropriately based on staff workload capabilities and mission demands.
Manage staff performance including providing regular timely feedback conducting annual performance reviews and motivating high performance.
Create a positive healthy team culture and environment that centers inclusivity and opportunities for growth.
Fundraising Strategy Development & Implementation.
Combines leadership with hands-on operational execution.
Develop a comprehensive fundraising strategy & lead the operationalization of the annual development plan collaborating with Chapter and National staff supporting the Chapter Directors task management and executing annual giving tactics and appeals.
Develop and implement stewardship strategies that build long-term relationships with NC Sierrans - our members donors volunteers and advocates.
Manage the North Carolina chapters donor relationship management process coordinating engagement with the Chapter Director staff and volunteer leaders.
Manage and execute day-to-day fundraising operations including gift processing acknowledgements data hygiene and monthly reconciliation.
Coordinate with the Chapter Coordinator and volunteer leadership on gift processing and data management as needed.
Leadership on gift processing and data management as needed.
Marketing & Communications Development & Implementation.
Develop the NC Chapters marketing and communications multi-channel strategy that encompasses digital print paid earned and owned media to advance environmental advocacy grassroots organizing and fundraising goals.
Ensure a consistent compelling voice and brand presence across all platforms aligned with national Sierra Club standards and adapted for North Carolina audiences.
Oversee the execution of content development for digital and print channels including website email campaigns social media action alerts reports and promotional materials in alignment with chapters marketing strategy.
Collaborate with the NC Chapter and Club staff to craft storytelling strategies that highlight policy wins campaigns volunteers communities and environmental impact across the state.
Apply a language justice lens to lead the creative development and execution of digital communication strategies that create engaging and impactful digital campaigns and ensure that considerations of equity inclusion and justice become foundational
Data-Informed Approach.
Drive continuous improvement of CRM (Salesforce) and other technology and data management tools (Asana) segmentation reporting and analytics and insights to enable datadriven strategy and efficient workflows.
Lead reporting and insights to the Chapter Director and staff highlighting results recent activity and progress on fundraising strategies and campaigns.
Analyze engagement and performance data utilizing the chapters email marketing platform (Salesforce - Marketing Cloud) and other digital services to grow audiences increase action-taking and strengthen power building across the state.
The successful candidate must demonstrate the following skills experience and competencies:
Experience in the space. Leadership experience in mission-driven (nonprofits social impact higher education) development marketing and communications stewardship and fundraising operations.
Strategic Leadership. Demonstrated experience leading fundraising programs and communications and digital marketing strategy.
Systems and Data Experience. Experience managing donor databases or CRM systems email marketing platforms and digital analytics.
Conscientiousness. Strong organizational skills and attention to detail.
Communication. Comfort and ability to communicate clearly and respectfully in writing on the phone and in person.
Committed to evolution.You are committed to continuously deepening and evolving your own understanding of systems of oppression through study openness and humility. And you easily recognize your own relationship to privilege and power examining and shifting your behaviors as appropriate.
Uplifting and additive. You see mistakes as opportunities for growth; problems as catalysts for solutions and inspire others along the journey. You carry a constructive approach can-do attitude a sense of humor and authentic kindness wherever you go.
The strongest candidates will also demonstrate the following skills experience and competencies:
Experience supervising and developing staff including goal setting performance management and coaching.
A deep knowledge and understanding of North Carolinas unique environmental social and political landscape.
Can recognize where work needs to be done and fill the gaps. Self-motivated; can work independently as well as part of a team.
Fast learner who can quickly absorb distill and communicate to diverse audiences new and often complex information
Compensation and Benefits
The salary range for this position is $85000 - $90000 annually.
The Sierra Club offers a competitive salary package commensurate with skills and experience plus excellent benefits that include medical dental and vision coverage and a retirement savings 401(k) plan.
This is a category 3 exempt non-represented managerial position.
Sierra Club values the expertise and talents of foreign nationals. Sierra Club sponsors both nonimmigrant and immigrant visas when certain criteria are met based on immigration laws and organizational needs. Such sponsorship is at the discretion of the Department Head and Sierra Club People Department in consultation with the employees manager. The Sierra Club cannot guarantee the approval of a visa petition. The Sierra Club is an equal opportunity employer committed to workforce belonging.
To Apply
The Sierra Club provides equal employment and advancement opportunities to all staff members. Employment decisions are based on merit qualifications lived experience and skills. The Sierra Club does not discriminate in employment opportunities or practices on the basis of race color creed religion national origin immigration status socioeconomic status ancestry age size sex sexual orientation gender gender identity familial status veteran status disability AIDS/HIV status medical condition prior conviction arrest history traits historically associated with race including but not limited to hair texture and protective hairstyles or any other characteristic protected by law.
The Sierra Club values applicants who are people that identify as Black Indigenous and other minoritized groups; women; queer transgender gender non-conforming and gender fluid people.
Explore enjoy and protect the planet.
Required Experience:
Director
About Company
Sierra Club has grown to become America's largest grassroots environmental advocacy organization--and also one of its most effective. The Sierra Club promotes outdoor activities and environmental activism on both the local and national levels through political lobbying, education, out ... View more
