Demand Generation Manager
Job Location:
Monthly Salary:
Posted on:
14 days ago
Posted on:
Vacancies:
1 Vacancy
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Job Summary
Description
Hybrid position - Salem NH
About Us:
At Sitecore our mission is to simplify how brands reach engage and serve people by delivering intelligent personalized digital experiences that connect the world. We empower the worlds most iconic brands to build lifelong relationships with their customersseamlessly smartly and at scale.
As the leading provider of agentic digital experience software Sitecore brings together content commerce and data into one composable platform that enables brands to deliver millions of meaningful adaptive experiences every day. Trusted by global leaders such as American Express Porsche Starbucks and LOréal Sitecore helps brands transform engagement through experiences that are not only personalized but predictive and dynamic.
Our foundation is our peoplea diverse passionate and collaborative global team spanning over 25 countries. We believe that every experience matters and that belief starts with how we work together. Our valuesempathy accountability clarity and growthguide how we lead innovate and connect. They are the behaviors that bring our mission and vision to life every day in every interaction.
As we continue to evolve we are actively cultivating AI skills across our teams to unlock new levels of creativity efficiency and insight. From engineering to customer experience AI capabilities are becoming integral to how we design build and deliver the next generation of digital experiences.
Learn more at
About the Role:
As a Demand Generation Manager youll play a critical role in driving pipeline growth through strategic audience-first campaigns. You will lead integrated full-funnel campaign strategies from planning through execution working across product marketing content SDRs sales and digital to create high-impact campaigns that drive measurable results.
This is an ideal role for someone who thrives in a fast-paced environment enjoys solving complex campaign challenges and wants to work on high-visibility initiatives across the buyer journey. If youre passionate about growth marketing data-driven execution and storytelling that drives action we want to hear from you.
What Youll Do:
- Own the strategy and execution of integrated campaigns across key buyer journeys targeting both net-new and install base audiences.
- Translate high-level GTM priorities into actionable campaign plans including content strategy segmentation offer creation nurture and follow-up motions.
- Develop clear measurable campaign goals that ladder up to pipeline creation opportunity influence and revenue growth.
- Partner with content strategy and product marketing to refine messaging frameworks and ensure alignment across personas segments and funnel stages.
- Lead campaign syncs drive alignment across functions (sales SDRs digital content regional teams) and ensure flawless execution.
- Own campaign performance reporting and make data-driven decisions to optimize engagement and conversion.
- Contribute to innovation across marketing execution testing new tactics channels or messaging to improve impact.
- Champion audience insights using tools like 6sense LinkedIn and CRM data to inform targeting and messaging strategies.
What You Need to Succeed:
- 3-5 years in growth demand generation or integrated marketing roles at a B2B SaaS or technology company.
- Proven experience leading full-funnel campaigns from strategic planning to execution and reporting.
- Deep understanding of how to segment and engage complex audiences across different funnel stages.
- Strong cross-functional leadership and project management skills; ability to navigate ambiguity and drive alignment.
- Excellent communicator with the ability to craft compelling messaging and clearly articulate campaign impact.
- Familiarity with marketing technology tools such as 6sense Marketo Salesforce and/or marketing AI tools.
- Passion for marketing to marketers and a mindset of continuous learning testing and optimization.
Additional Skills That Could Set You Apart:
- Experience supporting campaigns at a B2B SaaS organization.
- Hands-on experience using GenAI or automation tools to improve campaign performance or reduce lift.
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race color ancestry religion gender national origin sexual orientation age citizenship marital status disability veteran status or any other local legally protected characteristic.
Compensation details: the base salary for this role ranges from $90k to $120k plus a 15% bonus structure
Sitecore offers a comprehensive benefits package including multiple health insurance options(medical dental and vision coverage) a 401(k) retirement plan with company matching contributions generous paid time off(vacation/PTO paid sick leave and paid holidays as well as paid volunteer days) fully paid parental leavefor new parents company-paid disability insurance(short-term & long-term coverage) and life insurance and an Employee Assistance Programsupporting employees well-being and a number of voluntary benefits to choose from available upon date of hire.
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Required Experience:
Manager
About Company
Sitecore connects content, data, and personalization in one AI-powered platform. Move faster, work smarter, and create experiences that redefine what’s possible.
