Data Scientist, Marketing

Scopely is a global gaming company whose mission is to inspire play every day. Niantic (a division of Scopely)s mission is to inspire people to explore the world together. We build products that inspire exercise exploration and social in-person interaction.

We are seeking a quantitatively strong and business-oriented Data Scientist Marketing to support our global Marketing this role you will help develop measurement frameworks analytical models and scalable reporting solutions that inform user acquisition brand investment direct marketing (CRM) and long-term player growth.

This role is ideal for someone who combines strong technical skills with intellectual curiosity and a desire to understand how marketing investments translate into long-term player value. Demonstrated effective use of AI and a forward-thinking mindset into how AI will change day-to-day work in data and marketing is mandatory.

Responsibilities

User Acquisition (UA)

• Build and maintain robust ETL pipelines that ingest transform and validate UA data from ad networks MMPs and internal systems.
• Develop and refine predictive LTV (pLTV) models to enable faster optimization of UA campaigns based on early user signals.
• Explore develop and refine AI-based systems that are able to answer common data inquiries from stakeholders as well as quickly diagnose data pipeline issues etc.
• Contribute to marketing mix modeling (MMM) and other aggregate measurement approaches to evaluate cross-channel and upper-funnel impact (e.g. brand) where deterministic attribution is limited.
• Support testing frameworks (e.g. geo experiments holdouts incrementality tests) to evaluate campaign effectiveness in privacy-constrained environments.
• Partner with Finance and UA teams to align on forecasting methodologies and investment strategies driven by pLTV and payback periods.

Direct Marketing

• Build and maintain reliable datasets and ETL workflows that ingest and transform marketing data from ad platforms CRM systems social channels and internal data sources.
• Support measurement and optimization of direct marketing channels including email push notifications in-app messaging and other CRM/lifecycle campaigns.
• Partner with Marketing stakeholders to provide actionable insights on targeting segmentation messaging effectiveness and channel strategy.

Analytics Infrastructure & Workflow Efficiency

• Contribute to scalable dashboards and standardized reporting that enable self-serve marketing analytics.
• Ensure data quality documentation and consistency across marketing data pipelines.
• Leverage modern AI/ML tools (e.g. automated modeling workflows AI coding assistants) to improve analysis speed code quality and documentation.
• Identify opportunities to automate recurring reporting and insight generation for marketing stakeholders.
• Contribute to responsible and thoughtful adoption of AI-powered analytics tools.

Qualifications

• 15 years of experience in data science marketing analytics or a related quantitative role (gaming mobile or digital consumer experience preferred).
• Understanding of marketing measurement across paid media brand/awareness social and direct marketing channels (e.g. email push CRM).
• Familiarity with core performance metrics such as CAC ROAS retention engagement and LTV.
• Experience working with marketing data from ad platforms CRM systems or aggregate reporting environments.
• Proficiency in SQL and experience using Python (or similar) for analysis.
• Experience working with large datasets in a cloud data warehouse (e.g. BigQuery) and building dashboards in BI tools (e.g. Looker).
• Strong analytical communication and stakeholder management skills in a cross-functional environment.

Plus If

• Experience supporting brand or upper-funnel marketing measurement.
• Exposure to marketing mix modeling or other aggregate-level measurement frameworks.
• Familiarity with lifecycle marketing analytics segmentation modeling or propensity modeling.
• Experience building marketing data pipelines using Airflow Composer or similar orchestration tools.
• Experience working with global marketing teams across multiple regions.

About Scopely

Scopely is a leading video game and global interactive entertainment company home to many of the worlds most beloved and enduring experiences including two of the most successful mobile games of all-time MONOPOLY GO! and Pokémon GO along with Stumble Guys Star Trek Fleet Command MARVEL Strike Force WWE Champions the Scrabble franchise Yahtzee With Buddies and many others. Across mobile web PC and console Scopely creates develops publishes and live-operates one of the most diversified and award-winning portfolios in the games industry bringing hundreds of millions of players together through a shared love of play.

Founded in 2011 Scopely is powered by its exceptional team including thousands of world-class gamemakers around the globe a distinctive tenet-driven culture and its proprietary technology platform Playgami. Together these strengths have fueled Scopelys position as the #1 mobile games company in the U.S. and #2 globally generating more than $10 billion in lifetime revenue. Whether building global sensations like MONOPOLY GO! from the ground up or expanding through strategic acquisitions including the FoxNext GSN and Niantic games businesses Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the 100 Most Influential Companies in the World by TIME magazine and one of Fast Companys Worlds Most Innovative Companies and Best Workplaces for Innovators Scopely believes that video games can be a force for good creating meaningful connections vibrant communities and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information visit: to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @.

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Employment at Scopely is based solely on a persons merit and qualifications. Scopely does not discriminate against any employee or applicant because of race creed color religion gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or related condition (including breastfeeding) or any other basis protected by law. We also consider qualified applicants with arrest or conviction records consistent with applicable federal state and local law.