Data Analyst
El Segundo, CA - USA
Job Summary
Employment Type: Contract with potential for extensions.
- Own recurring user acquisition (UA) reporting including:
- Daily performance monitoring.
- Weekly performance reviews.
- Budget pacing reports.
- Monthly executive reporting.
- Analyze key performance metrics including cost CPI installs retention revenue and ROAS across channels platforms and geographies.
- Translate data into actionable recommendations regarding channel performance media mix and optimization opportunities.
- Partner with User Acquisition and Finance teams to develop forecasting models for CPI paid installs and budget utilization.
- Conduct ad hoc analyses to support campaign and creative optimization efforts.
- Perform statistical significance testing on key marketing metrics such as CTR CVR IPM and ROAS.
- Monitor and maintain data quality across attribution platforms analytics tools and reporting systems.
- Troubleshoot dashboard reporting automation and attribution-related issues.
- Collaborate with data and platform teams to ensure reporting accuracy and pipeline health.
- Develop and enhance dashboards reporting solutions and data models as business needs evolve.
- 3-5 years of experience in marketing analytics business intelligence or data science supporting mobile user acquisition campaigns.
- Advanced SQL skills preferably with experience working in BigQuery environments.
- Strong experience creating dashboards and visualizations using Tableau Looker Studio Mixpanel or similar BI tools.
- Deep understanding of mobile marketing attribution measurement platforms (MMPs) SKAdNetwork (SKAN) and app store reporting.
- Experience analyzing mobile user acquisition performance and communicating insights to marketing finance and executive stakeholders.
- Ability to work independently in a fast-paced data-driven environment with minimal onboarding.
- Experience in mobile gaming analytics.
- Knowledge of hybrid monetization models including in-app purchases (IAP) and in-app advertising (IAA).
- Proficiency with Python or R for statistical analysis and process automation.
- Experience designing and evaluating A/B tests geo-lift studies or incrementality experiments.
- Familiarity with data reconciliation across multiple attribution and reporting sources.
- Strong understanding of mobile user behavior and growth marketing strategies.
- Advanced analytical and problem-solving abilities.
- Strong communication and presentation skills.
- Forecasting and modeling expertise.
- Attention to detail and data accuracy.
- Ability to translate complex data into business recommendations.
- Experience working with cross-functional stakeholders.
Required Experience:
IC
About Company
At Beacon, we work in tandem with our clients to enhance their productivity, improve their processes and optimize resources—whether we are providing business and technology consulting or staff augmentation services. At the same time, we help clients manage the risks and costs of proje ... View more