CRM Analytics Analyst

About the Role
This is the reporting and dashboard resource for a marketing measurement team supporting a portfolio of vacation ownership brands. You will be the person stakeholders come to when they need a number a dashboard or an explanation of what a number actually means. Over time you will also become the teams go-to resource for its marketing attribution platform and for the AI tooling being rolled out across the department. This position is ONSITE Monday-Friday in Orlando FL.

What Youll Do

• Build and maintain the dashboards and recurring reporting that marketing brand and club stakeholders rely on
• Answer ad hoc data questions including pulling checking and explaining campaign and channel performance
• Keep reporting accurate and consistent and catch data quality issues before they reach stakeholders
• Own platform knowledge for the marketing attribution tool including documentation and first-line support for analysts and stakeholders
• Run enablement sessions so the wider team can use the platform on its own
• Work with the platform vendor and internal teams on configuration new features and issue resolution
• Test AI agents and prompts built by the growth and AI group and apply automation to recurring reporting work
• Support campaign and channel measurement including data quality checks and preparing results for readouts
• Assist with test setup and reporting as the teams holdout and lift testing program matures
• Translate findings for technical and non-technical audiences alike

Pay Rate

• $40 hrly

What Youll Bring

• Bachelors degree in marketing analytics business statistics economics computer science or a related field or equivalent experience
• Two or more years in reporting marketing analytics digital analytics or a related field
• A track record of building and maintaining dashboards and recurring reporting for business stakeholders
• Hands-on experience with marketing and web platform data such as Google Analytics Google Ads Meta Ads Manager or an email service provider
• Working command of digital marketing channels and performance measurement concepts
• Experience with Power BI or a comparable visualization platform plus Excel and PowerPoint
• Working knowledge of SQL and the willingness to build to intermediate proficiency. Development support is provided
• Clear communication and organization including the ability to explain a number to someone who does not work in data

Nice to Have

• Familiarity with a cloud data warehouse such as Snowflake
• Familiarity with marketing attribution concepts including multi-touch attribution
• Exposure to incrementality testing holdout design or A/B testing methodology
• Experience supporting platform rollouts enablement or documentation
• Familiarity with AI tools or automation workflows used in analytics or reporting

Location & Schedule

• Full-time position converted from an existing contract role
• 100% Onsite in Orlando FL
• No supervisory responsibility

Why Youll Want This Role

• You set how reporting gets built and presented with methodology and metric definition decisions escalated to your manager
• The role has a clear growth path into subject matter ownership for the attribution platform and the departments AI tooling
• Your reporting informs brand marketing and campaign decisions across multiple brands
• SQL development support is provided if you are still building that skill