Creative Director, Brand Narratives

About Pinterest:

Millions of people around the world come to our platform to find creative ideas dream about new possibilities and plan for memories that will last a lifetime. At Pinterest were on a mission to bring everyone the inspiration to create a life they love and that starts with the people behind the product.

Discover a career where you ignite innovation for millions transform passion into growth opportunities celebrate each others unique experiences and embrace theflexibility to do your best work. Creating a career you love Its Possible.

At Pinterest AI isnt just a feature its a powerful partner that augments our creativity and amplifies our impact and were looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities well explore your foundational skills and how you collaborate with AI.

Through our interview process what matters most is that you can always explain your approach showing us not just what you know but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here.

Pinterest is a company like no other. And this is a moment like no other. Weve spent the last decade building one of the worlds most loved platforms. Now were telling bigger bolder more consequential stories than we ever haveespecially to the advertisers and agencies who power our businessand we need someone exceptional to lead them.

Youll be the creative director behind Pinterests most important advertiser narratives: the keynotes that land on the worlds biggest stages the thought leadership that shifts how marketers think about our platform the executive communications that give our leaders a distinct and credible voice with CMOs and agency heads and the B2B campaigns and sales narratives that move real business. This is a leadership role for someone who thinks like a strategist writes like a pro and knows how to build a function that scales across Business Marketing Sales and Comms.

Youre right for this role if youve built the narrative frameworks that shape how a company talks about itself to the market. Youve stood in front of a CMO and held your own. Youve turned a research insight into a keynote that changed mindsand into sales materials that changed plans. And youre ready to do all of that at Pinterest where storytelling has always been a competitive advantage and B2B narratives are now a primary growth lever.

What youll do:

• Own Pinterests Brand Narratives function within the marketing org: setting the creative vision quality bar and strategic direction for our highest-impact work: event keynotes executive messaging advertiser positioning industry thought leadership and scaled B2B content.
• Lead the end-to-end development of Pinterests biggest storytelling moments including Pinterest Presents (our flagship advertiser summit) Pinterest Predicts (our annual trend report and campaign) and major tentpole events that reach thousands of clients press and industry leaders.
• Partner directly with C-suite and senior executives to develop their thought leadership voice. Youll write speeches talking points and narratives that land on stages around the world and youll know how to listen steer and hold your ground when the story needs defending.
• Drive Pinterests B2B messaging strategy in close partnership with Product Marketing Business Marketing Research and Legal. Youll develop the frameworks that earn company-wide adoption and make sure they actually get used.
• Partner with Creative Directors writers designers and producers across House of Creative to bring narratives to life across formats: decks films event experiences digital content and socialalways with advertisers as the primary audience.
• Lead and develop a team of senior writers. Youll set the creative culture establish ways of working and scale your own editorial judgment across everything the team makes.
• Use AI fluently to accelerate research synthesis streamline feedback loops and improve the speed and quality of content development without ever sacrificing craft accuracy or audience relevance.
• Collaborate collaborate collaborate. Youll work across Brand Research Partner Insights Business Marketing PMM Comms Legal and Ops. Youre the connective tissue that makes the whole thing work cohesively.

What were looking for:

• Minimum of 10 years of experience with deep experience in B2B advertiser and/or marketer-facing workideally at the intersection of brand storytelling and performance or platform marketing.
• A portfolio that proves you can turn complex business and product stories into clear differentiated narratives that resonate with senior decision-makers (CMOs brand leaders media leads agency heads).
• Demonstrated experience leading keynotes tentpole events or large-scale B2B campaigns for global brandsideally in tech platforms or mediawhere storytelling and deck craft were critical to success.
• Expert narrative and writing skills: you can move from high-level narrative architecture to line-level craft shifting tone appropriately for big-stage keynotes sales narratives and executive communications.
• Strong creative leadership and partnership muscles: youre comfortable giving clear direction to designers writers producers and marketers and you know how to navigate feedback from senior stakeholders without losing the thread.
• Comfort using AI tools as a force multiplierfor drafting structuring and iterating on creative ideaswhile maintaining full ownership of the story judgment and final outcomes.
• High bias for clarity and pragmatism: you can see around corners simplify complexity and keep teams oriented around the handful of messages that actually matter for advertisers.
• A collaborative low-ego partner who brings curiosity humility and rigor to every briefand whos excited to help define how a challenger brand like Pinterest shows up in the B2B space.
• Bachelors degree in a relevant field such as marketing communications or a related field or equivalent experience.

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement

• We let the type of work you do guide the collaboration style. That means were not always working in an office but we continue to gather for key moments of collaboration and connection.
• This role will need to be in the office for in-person collaboration 1-2 times every 6-months and therefore can be situated anywhere in the country.

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