Creative Dir, Social, North America Stores

About the Role
The North America Stores Creative team is on a mission to build world-class scalable creative systems that fuel growth across every customer touchpoint. We believe great creative shouldnt just look goodit should move fast work harder and scale smarter. Were looking for a Creative Director who shares that belief and wants to build something lasting.

In this role youll own the creative vision for two of the fastest-growing areas of our marketing ecosystem: Creator partnerships and paid social. Youll shape how millions of customers experience our brand across Meta TikTok Pinterest email and on-sitewhile building the templates systems and frameworks that allow your team to do more with less.

Why youll love this role:

-Youll partner on high-visibility high-impact creative across channels that are evolving daily
-Youll architect scalable systems from the ground upnot just make ads but build the machine that makes them
-Youll lead through seasonal tentpoles HVEs and always-on campaigns keeping the work fresh and dynamic year-round
-Youll partner with Creators agencies and cross-functional teams in a fast-paced entrepreneurial environment

Key Responsibilities
-Develop and maintain on-brand templates modular design systems and scalable creative structures that reduce production time and increase output efficiency over time
-Lead creative style guides and execution for Creator-facing assets (emails tool kits site experiences) and paid social campaigns across Meta TikTok and Pinterest
-Drive creative excellence across all campaign types: seasonal events BAU messaging and High Visibility Events (HVEs)
-Manage and mentor a team of contractors and agency partners ensuring high-quality output and adherence to brand standards
-Establish repeatable workflows and playbooks that enable the team to scale without sacrificing craft
-Partner cross-functionally with marketing brand and channel stakeholders to align creative with business objectives
-Govern and consult on social creative produced outside of direct ownership to maintain cohesive brand expression
-Identify opportunities to innovate on format storytelling and platform-native creative across emerging social channels
Leadership Expectations
-Build and optimize a high-performing extended team of contractors and agency partners
Create operational frameworks that drive measurable efficiency gains (reduced cycle times increased asset throughput)
-Demonstrate strategic thinking by connecting creative decisions to business outcomes and audience engagement
-Raise the bar on creative quality while simplifying systems for scale
-Champion brand consistency as a cross-team partner and creative governance leader

Key job responsibilities
Lead a team of contract and agency writers and designers fostering innovation and social creative excellence
Pioneer the development and implementation of GenAI and automated creative solutions to scale creative operations
Partner with marketing to improve creative review mechanisms and workflows across social and creator content
Drive standardization and templatization of creative assets while maintaining brand quality
Partner with cross-functional teams to deliver cohesive creative strategies that drive business results
Identify and implement efficiency opportunities through tooling and automation
Own the end-to-end creative process from conceptualization to execution and measurement
Lead testing and iteration of creative approaches to optimize performance

A day in the life
Overseeing creative reviews
Developing creative concepts to solve business problems
Leading/coaching designers and writers
Partner on building processes
Finding efficiencies through GenAi and tooling

- 8 years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelors degree

- Knowledge of InDesign Photoshop Illustrator Keynote
- Experience developing cross-functional relationships with product consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers copywriters external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 155400.00 - 210300.00 USD annually
USA WA Seattle - 141000.00 - 190700.00 USD annually